Connect with the Media

Seminar

25 October, 2012,

London

#CCmedia

Research, building relationships & pitching

25th October 2012

Section Divider

Agenda...

About me!

What you should be researching

Ways to build relationships

Tips when pitching

Useful tools

44

About Me...

55

About Cision…

World’s largest media intelligence and communications software company

150+ years of experience

30,000 clients worldwide:

• Ranging from FTSE 250 companies, Fortune 500 corporations, global public relations firms, non-

profit organisations, universities, and small businesses.

Partners in over 125 countries

Offices around the world including London, Stockholm, Lisbon, Chicago & Frankfurt

66

77

UK Media...

Bloggers

Magazine Newspaper

Online

Freelance

Broadcast

Around 70,000 media influencers...

88

99

Commentariat

1010

1111

Research...

1212

1313

Ms Kat Byrne, Style Editor, Closer Magazine

Topics: Fashion, including latest trends and accessories.

Kat is interested in receiving new product announcements and can be contacted at any time, however she dislikes

PR professionals calling for follow-up. She is able to accept attachments, providing they are less than 1MB

in size and if a picture is required she suggests sending low resolution images.

Closer is a magazine combining news, gossip, glamour and celebrity news, along with real-life content.

Contains a lifestyle section with topical fashion and beauty, diet & health and TV listings. First published in 2002.

Aimed at women aged between 25 and 40 years old.

Press Day: Thursday.

Regular features:

Ask Dr Christian - Health advice page written by Dr Christian Jessen

Confide in Tracey - Life advice page written by Tracey Cox.

News - Latest celebrity news. Life & Style, Fashion and Beauty pages.

Real Life - Real life stories.

Wellbeing! with Marisa - Mind and body advice page written by Marissa Peer.

TV Guide - TV listings guide.

Hot Picks - Review of cinema, book, DVD and music releases. Puzzles.

Horoscope.

Average Pages per Issue: 98

1414

1515

1616

1717

Responsive

1818

Social

1919

Aware

2020

Honest

2121

Exclusive

2222

There

2323

Grateful

2424

Why Now?

Why is this news?

Who cares?

2525

2626

The Pitch – Quick Tips

2727

Personal

2828

Concise

2929

Correct

3030

Entitled

3131

Mobile

3232

Resourced

3333

Online

3434

Spray and Pray

Misspell Name

Assume awareness

Flowery language

Follow up call straight away

PDF only

Forget contact details

3535

Useful tools...

Section Divider

Thank You!

www.cision.com

@CisionUK

@Jo_Bowles

Connect with the Media

Seminar

25

October, 2012, London

#CCmedia