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A Quarterly Digest for T3™ Dealers of TCi™ Tire Centers (TCi) Q1 2014

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GREAT ESCAPE TRIP

TCi welcomed Myers Tire Supply to the T3 Marketing Program in the 4th quarter of 2013.

The program started off with bang, signing on nearly one customer per day during the month of December! Over 30 independent tire dealers qualified for the 2013 supply rebate, and over $5,000 in checks were sent out on March 15, 2014 to the qualified dealers. Myers has already launched 4 special promotions and more are coming later this year. Since becoming a preferred vendor of the T3 marketing program, Myers has signed up over 200 customers! TCi and Myers are excited to see the program continue to grow in 2014. Myers has 20 Regional Sales Managers and over 180 Salespeople in the field to support your needs. They stock over 10,000 different items to support all your tire and automotive service needs.

T3 MARKETING NEWS

TCi held its 16th annual Great Escape trip in early February on the Big Island of Hawaii at the beautiful Sheraton Kona Resort. More than 90% of the Great Escape winners were T3 dealers! Attendees who came in a day early enjoyed informative and engaging

business break-outs from Michelin, Jody DeVere of Ask Patty.com and Wayne Rivers of the Family Business Institute. Activities during the week included golf on championship courses, a breathtaking snorkeling cruise, a flavorful visit to a chocolate and coffee plantation, zip-lining, and a day for dealers to drive around and explore the island on their own. This is what Scott Nall (pictured here) from ABC Truck & Tire Repair in Stafford, VA has to say about his Great Escape experience: “The business seminars were very informative, and the Michelin presentation gave us a chance to see the new products that have come out, or will be coming out. Getting to meet other AAD’s from all over the US,

even though we all have a ‘tire business’, businesses are not all the same, and it is good to network and discuss various business strategies and opportunities. Meeting these people, in turn, brings up topics and conversations that you do not get to have on a regular, working

basis. The time we get to talk with other dealers is a great networking opportunity that is hard to come by. The Great Escape is a wonderful overall experience!” On the final night of the trip, dealers were rewarded with a drawing for over $10,000 in prizes in exchange for their tire orders. Everyone is already looking forward to next year’s trip, which will be at the stunning all-inclusive Paradisus Punta Cana in the Dominican Republic from February 9 -13, 2015.

TCi TIRE CENTERS T3 MARKETING PROGRAMAsk us how the TCi T3 Marketing Program can help your business today.

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Copyright © 2014 Tire Centers, LLC (TCi). All rights reserved. , TCi and Centered on Service are registered trademarks or trademarks of Tire Centers, LLC. All other trademarks and registered trademarks are the property of their respective owners.

1. Ask customers for online reviews. Create a business card to hand out to customers after completing their transactions asking them to review your business. When potential customers are looking for tires online using Googletm or other search engines, there is a better chance your store will show up AND you will show up higher on the results page than your competitors.

2. Offer a referral program and announce it on your Facebook page. For each friend or family member your customers refer to you, offer them a discount or incentive. This will bring new customers to your door and ensure your current customers come back to YOU.

3. Ask for the email address and cell phone number from every customer. Put reminder tent cardswall or counter displays in your showroom. Use a teaser, if applicable, about getting the inside scoop or exclusive offers from you.

4. Beat your competitors with High Value Offers. Customers are more likely to purchase tires if they know you will help them if they have issues later on. Selling road hazard warranty helps you increase your tire sales and adds profit to your bottom line.

RETAIL MARKETING TIPS

VENDOR PARTNER VALUE

Vickie Johnson, TCi – Scott Nall, ABC Truck & Tire Repair – Jim Borkey, TCi

Ron and Julie Walton – R.W. Tire

Aaron and Angie Wood – Sun Tire

SPRING HAS SPRUNG! BEWARE OF BUGS!

TCi & MICHELIN®

TRAINING COURSESWith the return of warmer weather and the prospect of enjoying the outdoors, so do the pesky insects. Whether at home or at work, keep yourself safe from insect bites by taking some simple precautions: • To protect yourself from biting and stinging insects, wear long pants, socks,

and long-sleeved shirts.• Experts recommend using insect repellents that contain DEET or Picaridin.• Treat bites and stings with over-the-counter products that relieve pain and

prevent infection.• Watch where you place your hands and feet when moving tires or perhaps

removing debris for your Spring cleaning. If possible, don’t place your fingers under debris you are moving. Wear heavy gloves.

Only a very few insect or spiders have bites that can be fatal, and usually only for those who are susceptible. The real danger in most cases is the potential for disease transmission. However, if you or someone you are with is having a severe reaction to a bite or sting (chest pain, nausea, sweating, loss of breath, serious swelling or slurred speech) get them immediate medical treatment.

Be aware of your surroundings, prepare properly for the activity and stay safe!

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Copyright © 2014 Tire Centers, LLC (TCi). All rights reserved. , TCi and Centered on Service are registered trademarks or trademarks of Tire Centers, LLC. All other trademarks and registered trademarks are the property of their respective owners.

Digital Marketing MSTC 4/15 - 4/16/14

Financial Management MSTC 5/14 - 5/15/14

TIA - Certification Training MSTC 6/10 - 6/13/14

Leadership Development MSTC 6/11 - 6/12/14

Vermont 4x4 LT Seminar Bolton Valley 6/24 - 6/25/14

Vermont 4x4 LT Seminar Bolton Valley 7/17 - 7/18/14

Miller Motorsports LT West Salt Lake City, UT 9/16 - 9/17/14

Miller Motorsports LT West Salt Lake City, UT 9/18 - 9/19/14

Digital Marketing MSTC 9/30 - 10/1/14

Front Line Management MSTC 10/1 - 10/1/14

Retail Experience MSTC 10/2 - 10/2/14

Tire Essentials MSTC 10/8 - 10/9/14

High Performance Strategies MSTC 10/23 - 10/24/14

TIA - Certification Training MSTC 12/2 - 12/5/14

AVAILABLE FEW SPACES OPEN FULL

Please call your local TCi DDSM to enroll in all training courses.

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