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Sourceshttp://smallbiztrends.com/2009/06/site-trust-indicators.html
http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803
http://www.whitehatmedia.com/blog/why-your-calls-action-are-so-important
http://www.inc.com/laura-montini/infographic/the-big-things-that-small-businesses-get-wrong-on-their-websites.html
http://blog.radware.com/applicationdelivery/applicationaccelerationoptimiations/2014/01/55-web-performances-stats-youll-want-to-know/
http://locusvisualarts.com/infographic-mobile-responsive-web-design-leads-sales/
http://www.smashingmagazine.com/2009/09/24/10-useful-usabilit-findings-and-guidelines/
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Retail
WEB DESIGNThe Basics of a Winning Website
Consumers say positive reviews make them trust a business more.
65 out of 100Business owners say that reviews and company reputation are the aspects of their business that are most important to them.
CONTENT PROMOTION—BLOG, VIDEOS, DOWNLOADABLES
Web marketers have to abide by a basic rule: content drives action.Thus blogs, videos, and other downloadables can work wonders when itcomes to reach your target audience.
CLEAR, UNCLUTTERED NAVIGATION
A website that is easy to navigate allows visitors more time to explore and discover more information about your company.
BRANDING—LOGO, FONT, COLORS
A website with a consistent look and feel in terms of logos, fonts, colors, and language will create trust amongst website visitors and help to strengthen your brand’s identity.
RESPONSIVE DESIGN
A responsive website design will respond or adjust to the screen size of differently sized devices. Mobile internet browsing has officially overtaken desktop browsing; thus, having a responsive website has become a basic necessity for retail business owners.
72%
STRONG CALLS-TO-ACTION
Calls-to-Actions are text or graphics that encourage your visitors to take specific action on your website. These actions could include things like signing up to a newsletter, visiting your shop or requesting a call back.
• Adding a CTA button lifts click-through rates by 2.75 times.
• Large, brightly colored CTA buttons often achieve 5 times more clicks.
It is vital to provide your customers with an easy way to contact you for futher inquiries.
This is necessary to establish your site as user-friendly, transparent, and trustworthy.
IMPORTANT INFO ABOVE THE FOLD
PROMINENT PHONE NUMBER/CONTACT DETAILS
EYE-CATCHING, BOLD IMAGE—NOT GENERIC STOCK PHOTOS
PUNCHY, PERSUASIVE HEADLINES AND COPY
TRUST INDICATORS—EG. AWARDS, GUARANTEES, TESTIMONIALS
Trust indicators help show customers that you’re safe to do business with and give them an idea about what they can expect from you.
CLICK HERE
86%58%
Offering multiple product views and other alternative
images leads to 58% more web sales.
Videos and other downloadables on landing pages increase conversion
rates by 86%.
In web design the term “above the fold” refers to the portion of the web page that is visible without scrolling.
The Serial Position E�ect describes how a person tends to pay more attention to and retain information to things that appear at the beginning and end.
of visitors to a website do not scroll, and therefore only see the portion of the website that is above the fold (study by Jakob Nielsen)
77%
A punchy, persuasive headline will grab visitors by the collar and give them a reason to stick around!A/B tests prove time and again that the headlines and text content on a website are critical and can result in a 10.4% lift in conversion rates.
The famous David Ogilvy said that 5 times as many people read the headline as the body content.
of businesses rate their website’s content as “useful” or “critical.”
49out of 100retail businesses fail to display a contact number on their website.
8% of people abandon their shopping carts if contact details are not provided on websites.
CONTACT
44out of every 100surveyed visitors of retail business websites found navigation difficult.
Making your website navigation-friendly increases conversion rates by:
18.5%
It is important to select images that will positively impact business objectives and complement the design and layout.
Websites that don’t use generic stock photos often have 48% higher conversion rates than those that do.
41% of retail business owners who own websites say the design/aesthetics of their site is the area that they’d most like to improve.
48% of users say a non-responsive website frustrates them.
When faced with a negative mobile shopping experience, 43%
of consumers will give up and go to a competitor’s site instead.
6 out of 10 people aged between 20 to 30 years look for consistent branding whether online, in store, or on the phone.
consumers are willing to pay more for a product if the brand delivers a positive branding experience.
