Retailer Success Storyd3rl0r14s5hxqf.cloudfront.net/casestudy/carols... · ing, friend referral tra˚c and created SEO friendly backlinks to product pages. Thus, Carol’s Daughter

Beauty products for hair, skin & body.

OBJECTIVE: Maximize revenue through word-of-mouth

8% increase in total online revenue

1000s of social testimonials each month

2.58 times higher conversion rate from social tra�c

Increase in customer loyalty & conversion rate

15% increase in Facebook fan base

25% of shoppers are strong social influencers

“ShopSocially helped us unravel the power of word-of-mouth recommendations. We got new customers and incremental revenue.”

Jessica KleinDirector of E-Commerce

ShopSocially339 N. Bernardo Avenue, Suite #200Mountain View, CA 94043

Web: http://shopsocially.comEmail: [email protected]: 650 701 7759

Retailer Success Story


Carol’s Daughter wanted shoppers to share their love of Carol’s Daughter products with their friends. On the post-checkout, thank you page, shoppers were o�ered a free membership incentive to share their purchase with their friends. The post was shared via Facebook, Twitter and 1-1 messages. These posts brought in word-of-mouth brand-ing, friend referral tra�c and created SEO friendly backlinks to product pages. Thus, Carol’s Daughter could convert every purchase into a powerful marketing vehicle.

METHODOLOGY:

OBJECTIVE: Enable word-of-mouth recommendations

Up to 3 clicks per shared post from friends

1000s of friend referrals

8% increase in total online revenue



RESULTS


Testimonials are very important for any retailer. Using the Share-a-Purchase app, Carol’s Daughter was able to capture the shared products along with wonderfully positive user comments and put them all together in the form of a Pinterest-style live shopping feed. This aggregation was done automatically using ShopSocially’s Shop-ping Community app. Embedding this live feed on the web site helped increase discovery, engagement and AOV.

METHODOLOGY:

OBJECTIVE: Accumulate social testimonials

1000s of social testimonials each month

2.58 times higher conversion from social tra�c

Increase in customer loyalty & conversion rate



RESULTS


Social testimonials created out of social sharing of purchases can act as valuable social proof. Using the Product Stories app, Carol’s Daughter is showcasing these social testimonials on the exact product page. This acts as a significant social proof and helps in increasing the engagement on the site and drives sales conversion rate.

METHODOLOGY:

OBJECTIVE: Enable Social Proof

35% uplift in Sales Conversion rate



RESULTS


Carol’s Daughter gets a lot of visitor tra�c, but they do not know much about their visitors. They enabled the Social Connect app that gave the visitors an incentive to connect with Carol’s Daughter on Facebook. When visitors connected, Carol’s Daughter was able to collect detailed profile information on each visitor such as birthday, gender, location, interests, friend birthdays and friend interests. Based on their profiles, targeted o�ers were shown to these users when they visited the web-site. This data is also being used for email segmentation.

METHODOLOGY:

OBJECTIVE: Gather rich social profiles, improve targeting

Increase in customer loyalty

Targeted o�ers based on visit data + social data



RESULTS


Qualified fans were important for Carol’s Daughter. Fan acquisition app was deployed site-wide converting 2.11% visitors into fans. A 10% coupon was o�ered to visitors who converted to a fan. Visitors did not have to leave the site to become fans. After becoming a fan, visitors converted to sales at 5 times the normal conversion rate.

METHODOLOGY:

OBJECTIVE: Acquire qualified Facebook fans

2.11% visitors -> qualified fans

15% increase in Facebook fans with ShopSocially

5X sales conversion increase



RESULTS

Documents

Retailer Success Storyd3rl0r14s5hxqf.cloudfront.net/casestudy/carols... · ing, friend referral tra˚c and created SEO friendly backlinks to product pages. Thus, Carol’s Daughter