Rethinking Junk Food

8/14/2019 Rethinking Junk Food

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P R O J E C T 1S U B C U L T U R E A N D F O O D

G U I D E : R U P E S H V Y A S


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The mystery that is Subculture.

Before subculture can be dened we need to know what culture is.Cultureis that complex whole which includes knowledge, belief, art, morals, law,customs and other capabilities and habits acquired by man as a member ofthe society. Few concepts that came up.

Culture is simply the ensemble of stories we tell ourselves about ourselves.For some culture exists only in the mind

Cultural studies does not have a clearly dened subject area. It takeswhatever it needs from any discipline and adopts it to suit its own purposedrwaing from Anthropology, psychology, Linguistics, Literary Criticism, ArtTheory, Philosophy, Political Science.

The way we dress, what we eat and how we socialize also communicate

things about ourselves, and thus can be studied as signs

-Roland Barthes

P R O J E C T 1S U B C U L T U R E

A distinct cultural group that exists as an identiable segment within

a larger, more complex society is known as Subculture. Subcultural

Studies is essentially the study of a group of people or certain prac-

tices within a culture which differentiates them from the larger culture

to which they belong.

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Project Description

To study food subcultures and to understand howfood is used to create identity. These meaningsare to be explored within the broader context ofsubcultural experience in an investigation of thedynamics of underlying consumer behaviour.

To investigate contemporary food consumptionbehaviour within a postmodern community. Foodas both a biological and cultural phenomenon.

Methodologies for Research, Direction of

Study and Target Audience :

To understand how the market is segmentedusing subcultures.

Ethnographic exploration of food consumptionamong the Indians. Subcultural trends in foodand how they transform into popular culture.Some of these trends are raw foodism, vegandiet, road side vendors, junkfood, organic food.

To study the role of supermarkets.

To analyse the collected information and tocome up with possible outcomes.

Currently will look into a wider audience

applicability but eventually during the course ofthe project the target will be dened. The targetis most likely to be youth centric.

The outcome could have an illustrativeapproach.

P R O P O S A LS U B C U L T U R E A N D F O O D


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Food & Sustenance

Food is enormously important, rst of all, as sustenance.

Symbolic Representation

Social groups characteristically employ food to draw lines, conrm statusesand separate those who do and do not belong.

Taken for Granted

Because we must eat regularly and often, simply to stay alive, the veryeverydayness of food reduces its symbolic weight.

Food Is Subject To Change

People are both intensely conservative in their food habits yet startlinglyopen to change even rapid change

H O W D O E S F O O D H E L P I N D E F I N I N G C U L T U R E / S U B C U L T U R E / I D E N T I T Y .

With the emergence of modern society, food has been transformed

from a substance that ts a certain ritual, atmosphere, or occasions

into a substance that epitomizes that which it is supposed to accom-

pany, is apposite-Roland Barthes

He noted that this transformation of food makes sense especially un-

der conditions of afuence.

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C A T E G O R I Z A T I O NS U B C U L T U R E A N D F O O D

Eight themes among many to with which to think over food and

consumption in modern society.


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When human beings convert some part of their environment into food, they createa peculiarly poweful semiotic device code subltle cosmological propositions. Withthe elaboration of cuisine and its sociological economic context, the capacity offood to bear social messages is increased.As many anthropologists have shown,food, in its varied guises, contexts and functions, can signal rank and rivalry,solidarity and community, identity or exclusion and intimacy or distance.

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B R A I N S T O R M I N GA N D T H E T E R M F O O D W A Y S

Anthropologists, folklorists, sociologists,historians, and food scholars often use theterm foodways to describe the study of whywe eat what we eat and what it means. Theterm, therefore, looks at food consumption ona deeper than concrete level and is inclusive

of yet goes beyond sustenance, recipesand/or taste. Topics like social inclusion andexclusion, power, and sense making areexplored under the umbrella term foodways.Further, the ways in which food shapes and isshaped by social organization are essential toexamination of foodways. Since consumptionof food is socially constructed, cultural studyis also incorporated in the term. In socialscience foodways are the cultural, social andeconomic practices relating to the production

and consumption of food.


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A N A L Y S I N G A N D N A R R O W I N G D O W NT H E T R I Z S Y S T E M

Mapping of the Kewordsagainst Food,Subculture , Consumerand Consumerism.

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Based on the feedback given by Shilpa Das Idened a set of keywords that give cues to theproject. Narrowing down to develop more depththan width. The narrowing process involvedusing keywords and relatively colour coding them

against the master keywords for the project byusing the TRIZ method.

TRIZ is the (Russian) acronym for the Theoryof Inventive Problem Solving.TRIZ is a problemsolving methodology based on logic, data andresearch, not intuition. It draws on the pastknowledge and ingenuity of many thousands ofengineers to accelerate the project teams abilityto solve problems creatively. As such, TRIZbrings repeatability, predictability, and reliabilityto the problem-solving process with its structuredand algorithmic approach.


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Home-madDiet

Food Preparation/Culinary

Sustenance

Health/Nour

Science

Medicine

Hunger

Sterilization

Environment/Nature

Agriculture/HarStorage

Fasting

Indusustrializ

Supermarket

FOOD

T H E M O D E LA S T R U C T U R A L A P P R O A C H

The analysis done with the help of the TRIZsystem helped me create a simple venn diagramto come limiting my areas of study to Food andGender, Junk Food, Veeganism, Freeganism,Food and Celebration.

At rst sight the link between globalization andfood intake appears to be rather remote.However, its inuence can be substantially high,although it works mostly through employment,incomes, prices and the market inuence on foodpreferences. The expected impact is the shifttowards more processed foods and the marketinuence of popular fast foods promoted throughadvertising by transnational corporations.Changes in the dietary pattern in turn inuencethe nutritional status of the population. HenceJunk food became the way forward.

Organic


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ctices

ment

t

ood Chains

Feasting

Ethics/Morals

ty

Mass Media

Economy

Choice

Desire

Product Packaging

Advertising

Affluence

Working Class

Working Women

Labour Class

Fast Food

ValuesBehaviour

Beliefs

Religion

Education

od Social class

Gender

CelebrationsSymbolism

Ethnicity

Veganism

Freeganism

Age

Identity

Material Culture

Customs Family

Practices

Identity

Festivals

Beliefs

F O O D W A Y S

CONSUMERISM

SUBCULTURE

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BACKGROUND

Over the last three decades, fast food has inltrated every nook and crannyof American society. An industry that began with a handful of modest hot dogand hamburger stands has spread to every corner of the nation and now theworld, selling a broad range of foods wherever paying customers may befound.

Fast food industry is viewed as a threat to independent businesses, as astep toward a food economy dominated by giant corporations, and as ahomogenizing inuence on our diet. The centralized purchasing decisions ofthe large restaurant chains and their demand for standardized products havegiven a handful of corporations an unprecedented degree of power over theeconomys food supply. Moreover, the tremendous success of the fast foodindustry has encouraged other industries to adopt similar business methods.The basic thinking behind fast food has become the operating system oftodays retail economy, wiping out small businesses, obliterating regionaldifferences, and spreading identical stores throughout the country like a

self-replicating code.

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SCOPE FOR RESEARCH

This project will look into this cultural and gastronomical phenomenon, thevalues it embodies, and the world it has made. Fast food has proven to be arevolutionary force in modern life; both as a commodity and as a metaphor.What people eat (or dont eat) has always been determined by a complexinterplay of social, economic, and technological forces. The early Roman

Republic was fed by its citizen-farmers; the Roman Empire, by its slaves.A nations diet can be more revealing than its art or literature. On any givenday in the United States about one-quarter of the adult population visits afast food restaurant. During a relatively brief period of time, the fast foodindustry has helped to transform not only the diet, but also the landscape,economy, workforce, and popular culture. In India and across the world Fastfood and its consequences have become inescapable, regardless of oneeats it once in a week or have never taken a single bite.

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SUBCULTURE

JUNK FOOD

LAISSEZ FAIRE ECONOMICS

LAND BASED ECONOMY

BRAND PREFERENCE AND BRAN

CORPORATE S

THROUG

UNION

MOUTHFEEL

CAPTIVE SUPPLY

KNOWLEDGE GAP

FLUIDITY

VIRTUOUS GLOBALIZATION

GASTRONOMY

CONSUMER ETHICS

CORPORATE SOCIAL RESPONSIBILITY

NUTRITIONAL DIVERSITY

K E Y W O R D SO P E R A T I O N A L D E F I N I T I O N S

After the Initial round of research list ofkeywords that I came up with. a list of variablesand keywords crucial to the project. Variablesare anything that might impact the outcome ofthe study. An operational denitiondescribesexactly what the variables are and how theyare measured within the context of the study.Hence these terms were dened within thecontext and the scope of this project.

FOOD

SOCIAL D


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OSITIONING

IALISM

T

YS

CULTURE

IDENTITY

CONSUMERISM

POSTMODERN SOCIETY

CONSUMPTION

CAPITALIZATION

CONSUMER BEHAVIOUR

FAST FOOD

INDUSTRIAL AGRIBUSINESS

SLOW FOOD

INDUSTRIALIZED FOOD VALUE CHAINS

PROCESSED FOOD SECTOR

URBANIZATION

GLOBALIZATION

FREE MARKET ECONOMY

CORPORATE CAPITALISM

STATE LEAD CAPITALISMOCRATIC OR SOCIAL MARKET ECONOMY

FRANCHISING

BRAND PERSONALITY

BRAND PERSONALITY

RETAIL REVOULTION

SUBSIDIES

TRUST

WORKFORCE

ASSEMBLY LINE

VALUE ADDITION

PRICE FIXING

ECONOMIC RUINTURNOVER RATE

FOOD CHOICE

K E Y W O R D S

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INTRODUCTIONPROCESSED FOOD SECTOR EATING OUT AS

PRACTICE IN IN

BACKDROP OF INDIANGLOBALIZATION ANDURBANIZATION

BACKGROUND IN INDIA

WHERE ALL SERVED

EXPERIENCEPSYCHOLOGICALGASTRONOMICAL

EXPERIENCE

THE BEGINNINGHISTORY

THE ECONOMICS OF

FAST FOODVIRTUOUSGLOBALIZATION

MC DONALDIZATIONOF AMERICA

T H E O R E T I C A L F R A M E W O R K

MARKETING STRATEGYADVERTISING ANDPROMOTION

ADVERTISING TCHILDREN

CONSUINDUS

FASAGRI


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OOMING

D

R FOOD INDIA DEVELOPS ATASTE FOR FAST FOOD

FAST FOODINDUSTRY ININDIA

GLOCALISATION

WHO VISITS REASONS FOR THE GROWINGPOPULARITY OF FAST FOOD

FAST FOOD HASTS ROOTS IN

CAPITALISM

VALUES AT THECENTRE OF FASTFOOD CHAINS

FRANCHISING

PROFIT CHAINFOR FAST FOODCOMPANIES

FIXING OFPRICES

CAPTIVE SUPPLY

FAST FOOD THRIVESIN A FREE MARKETECONOMY

ENGINE OFFAST FOOD

OOD ANDLTURE

GENDER BASEDADVERTISING

LIMITINGADVERTISING

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FAST FOOD COMPANY PROFILINGMC DONALDS DOMINOES PI

THREATSTO ANIMALS WORKERS ECONOMY &

INDEPENDANTBUSINESSES

CONSUMERS

SLOW FOODINTERNATIONAL

ORGANIZATIONS FIGHTING AGAINST THIS

GLOBAL PHENOMENON

FOOD AS ASEMIOTIC DEVICE

ANTHROPOLOGICAL PERSPECTIVE

ETHICS, SUSTAINIBILITYAND MAKING INFORMEDCHOICES

ETHICAL CONSUMERISMUSING CONSPOWER TO S

COUNTER-ADVERTISINGSOLUTIONS

REDUCING FASTFOODS INFLUENCEBY ENDING PUBLICSUBSIDIES

DISCOVERING SLOWFOOD IN INDIA

IN CONCLUSIONRONALD MCDONALD VSGIRL : ANOTHER WORLD

T H E O R E T I C A L F R A M E W O R K

LA VICAM

ADVANFOOD P


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ERP

UL MOPPETPOSSIBLE

SUBWAY PIZZA HUT AMUL CAFE COFFEEDAY STARBUCKS

SIGNINGRESISTIBLEODUCTS

ENVIRONMENT GENETICALLYMODIFIED

PRODUCERS

INAFOOD FIGHT VALUE [THE] MEAL ADBUSTERS VANDANA SHIVA

GREENPEACE INDIA

JOSE BOVE

ERIC SCHLOSSER MICHAEL POLLAN

G LOCALCY

FRAMINGMESSAGINGAND MEDIA

CALORIE LABELLING,WARNING LABELS ANDOTHER NUTRITIONINFORMATION

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T E N T A T I V E O U T C O M E ST A R G E T A U D I E N C E

The demographic living on a junk food diet

is that of urban youth (middle class and

upper middle) class between the age of 18-35

which includes college students and young

professionals and school chileren as young as

6 and their parents.

Reasons for eating out are urbanization, break upof joint families systems, desire for quality, workingwomen, rise in per capita income, changinglifestyles, increasing levels of afuence in the

middle income groups.

Around 60% of Indians are under 30 years old arecreating new appetites among Indian consumers.Dining out is fast becoming a typical expenditure formore and more of them. As a result, sales at bothwestern and local fast-food chains are growing 28%per year. Indians spent an estimated $1.3 billionon chain restaurants. Fast food stores are alsogaining favor in Indias smaller, second-tier cities as

well.

Hence the nal outcome should incorporate theirbest interests and educate the.


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Each graphic design outcome has certain limitations.Having considered that the three possible outcomesare shown alongside. With the target audience inmind the pros and cons were analysed.

T E N T A T I V E O U T C O M E SS C E N A R I O B U I L D I N G


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DERIVABLES

A visualised article aimed at the youth. The core idea is to illustrate the waywe eat and how and why our food choices matter. The food we eat revealswho we are as a society. Stressing on the need for making ethical choiceswhich will not only benet health but also the environment and encouragelocal businesses. The article will bring out the complex realtionship that exitsbetween mankind and food.

A Visualised Article takes an otherwise lenthy piece of writing and makes itvisual. This makes it easier to understand, helping it to get shared.Needs a strong titleWorks well with lots of contentWorks well on social media

The storytellers favourite, a visualised article is like reading a strolling picturebook. Perfect for times when numbers arent as important, this infographic iseye catching and emotive by relying on the

images to speak.

Perfect to use when your topic can be supported by imagery, this type ofinfographic should be avoided when visuals dont particularly relate (such asbusiness themed infographics).

R E D E F I N E D P R O P O S A LV I S U A L I S E D A R T I C L E


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Community based initiate, based on geographical characteristics of thetarget area. Honeycomb structure since bees are a good example of howsociety works. Audiences who use this map will experience three levels ofrecognition. The ideas represented are abstract in nature but uses colour torepresent different entities.

Major actors/forces

Interaction between

two areas

SECOND LEVEL

10 main causes

blocking the

communication

THIRD LEVEL

More detailed

information

C A S E S T U D I E SC A S E S T U D Y 1

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Whale Crossing is a visualized article highlighting concern for whales whoare injured or get killed while crossing the North Atlantic Ocean due toshipping activities. Corn ideas are a direct represention instead of an abstractone and the article also uses colour coding.

Lengends used for

denoting major ports,

whale routes etc.

Geographical depictionof areas concerned

where the encounteers

are taking place

A History of Violence

Active whale saving efforts

C A S E S T U D Y 3

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B U I L D I N G C O N N E C T I O N S

The most important ppart of the project was to assess the chunks ofinformation and to establish conncetions between them. The urgency of themessage been delivered will all depend on how these conncetions whichis also the rst step towards building a narrative. These connection wouldemphasize the relation between the consumer and the other agents involvedin this industrialized food chains and how our choices inuence them eitherdirectly of indirectly rather than focusing just on the health effects.


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C O N T E N T G E N E R A T I O N

The reaseach became the source for the content for the infographic. Thecontent has a lot of signicance since the outcome is visualized article. Thecontent had to geneerated keeping in mind the reader of the infographic.


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B U I L D I N G N A R R A T I V E S

With the content ready, the focus was on buildingsome sort of a system model to give structure tothe visual article.Some feedback given to help create a betterdesigned narrative:

Make tt user centric.

Create levels at which the infographic operates.

Build parallel connections.

Put focus on consumer and MNCs to bring outthe consumeristic angle without creating stronglycondemming our actions and choices but to letthe consumer decide what stand to take.

Consider how would a reade navigate theinformnation.

Avoid fractured and complex narratives.

Avoid linear approach and predictability.

Narrative5 an improvement on narrative1 was

the one I decided to carry forward.

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A R T W O R K S K E T C H

A sketch of the nal narrative structurewhich became the skeleton for thedigital artwork. The nal artwork willhave three levels of information.


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I L L U S T R A T I O N S T Y L E

Keeping in mind that the article has a lot of text matter I decided to haveillustrations rather than iconography. But even the illustrations would hada clear and lucid style. The illustrations would use forms and colours ofthe most common brands of processed food packaging so that viewersassociate with them easily.


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The size of the infographic 780 594 mm is appropriate for viewing onscreen as well as when printed. When printed it can be strategicallyexhibited in schools and colleges.

Hiearchy will be brought about by typography and so the when viewer

comes closer the infographic will give away little more.

Infographic size

780 594 mm30.7 23.4 inch

2211x 1684pixels

A1 size

841 594 mm33.11 46.81 inch

P R I N T E D V E R S I O N

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RETHINKINGJUNK FOOD

RETHINKING

JUNK FOOD

RETHINKING

JUNK FOOD

Rethinking

Junk Food

P R O D U C T I O NT Y P E F A C E ( S )

ypeface(s) :Helvetika

ypeface(s) :Univers

ypeface(s) :Bitter

ypeface(s) :Rockwell

Slab serif fonts are excellent for addingcharacter and impact to designs. Some arethick, and some are thin. However, they allhave a distinct presence that really grabsattention. Can be used for headlines or displaytypefaces, because they arent easy to read

as body copy.They are mainly used to make astatement.They can also give a design a boldpersonality. Below is a selection of really niceslab serif typefaces and serif typefaces whereone could see the difference and how muchimpact they create.

The heading font should be:Bold

Should catch attentionShould be inviting-playful

Should give intense color in paragraphsWork well for both printing and as a web fontShould have an unique character-robust and organic


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RETHINKINGJUNK FOOD

RETHINKING

JUNK FOOD

RETHINKINGJUNK FOOD

RETHINKINGJUNK FOOD

RETHINKING

JUNK FOOD

Rethinking

Junk Food

RethinkingJunk Food

ypeface(s) : Memphis

ypeface(s) :Officina

ypeface(s) :Archer ypeface(s) :Enriqueta

ypeface(s) :Aleo

ypeface(s) :Robotto Slab

ypeface(s) :Gotham

RETHINKING

JUNK FOOD

ypeface(s) :Archer

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Rethinking

Junk Food

RethinkingJunk Food

P R O D U C T I O NC O M B I N I N G T Y P E F A C E S

Junk food is a slang term for food that is of

little nutritional value and often high in fat,

sugar, salt, and calories with little protein,

vitamins or minerals.

ypeface(s) :Robotto Slab and P Sans

Junk food is a slang term for food that is of

little nutritional value and often high in fat,



ypeface(s) :Roboto Slab and Puritan

Junk ood is a slang term or ood that is o

little nutritional value and ofen high in at,



ypeface(s) :Bitter and Source Sance Pro

Junk food is a slang term for food that is oflittle nutritional value and often high in fat,sugar, salt, and calories with little protein,vitamins or minerals.

RethinkingJunk Food

RethinkingJunk Food

ypeface(s) :Robotto Slab and Open Sans


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RethinkingJunk Food

A heavy heading font combined with a minimal body text. In this case a nicebold, un-complicated serif combined with an equally clean sans serif for thebody text. A bold slab with a light sans-serif makes it clear that two distinctstyles are present.The heading typeface has a lot of personality, secondarytypeface has to be uncomplicated and take on a neutral role to avoidpersonality clashes among type choices.

Source Sans is a set of Openype fonts that have

been designed to work well in user interface (UI)

environments, as well as in text setting for screen

and print.

A "contemporary" slab serif typeface for text, it isspecially designed for comfortably reading on any

computer or device. Te robust design started from

the austerity of the pixel grid, based on rational

rather than emotional principles.

ypeface(s) :Bitter

Junk ood is a slang term or ood that is o

little nutritional value and ofen high in at,



Source Sance Pro

F I N A L T Y P E F A C E S

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American Ethnologist Journal

The Role of the Globalization in the NutritionalDiversity: Fast Food vs. Slow FoodW. Oei

Globalization of food systems in developingcountries: Impact on food security and nutritionFood And Agriculture Organization Of

The United Nations

Advertising and Consumerism in the

Food IndustryMarlene KellerJohnson & Wales University

Differences in perceptions and fast food eatingbehaviours between Indians living in high andlow income neighbourhoods of ChandigarhNutrition Journal

Intergenerational Inuences on BrandPreferences: Consumables Vs DurablesInternational Journal of Business and

Social Science

Knowledge Society and the Knowledge GapHans-Dieter Evers

Dept. of Southeast Asian Studies

University of Bonn, Germany

Fast Food Nation: The Dark Side of theAll-American Meal

by Eric Schlosser

Starbucks Coffee in America : Consuming thestimulated subculture of the SirenLeigh Novak

KFC in India: Ethical IssuesICFAI centre for management studies

S O U R C E SP D F s


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Impact of globalization on the foodconsumption of urban IndiaSwarna Sadasivam Vepa

Subcultures and Consumer BehaviourCanadian Edition

Schiffman/Kanuk/Das

Global value chainsJohn Humphrey and Hubert Schmitz

Institute of Development Studies,

University of Sussex, Brighton

Slowing_down_fast_food_corporateaccountability internationalA Policy Guide For Healthier Kids

And Families By Monica Gagnon AndNicholas Freudenberg

Virtuous Globalization:A Dialogue ForThe University Of New HampshireDiscovery ProgramPart I: Introduction Tom Kelly

Director, Ofce Of Sustainability

Programs

Whats Wrong With McDonalds?US McLibel Support Campaign

Proling the Brand Personality of SpecicBrands

Annie Peng Cui, Paul J. Albanese, Robert

D. Jewell, Michael Y. Hu,Kent State University, USA

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NOT ON THE LABELFelicity Lawrence

This is a shocking and highly readable exposeof the state of the food production industry inBritain today. Felicity Lawrence will take someof the most popular foods we eat at home toshow how the food industry in Britain causesill health, environmental damage, urban blight,starving smallholders in Africa and Asia, andillegal labourers smuggled and exploited inBritain.

FAST FOOD NATION

Eric Schlossers

In 2001, Fast Food Nation was published tocritical acclaim and became an internationalbestseller. Eric Schlossers expos revealed

how the fast food industry has altered thelandscape of America, widened the gapbetween rich and poor, fueled an epidemicof obesity, and transformed food productionthroughout the world.

OMNIVORES DILEMMA

Michael Pollan

Today, buffeted by one food fad after another,

America is suffering from what can onlybe described as a national eating disorder.The question of what to have for dinner hasconfronted us since man discovered re. Butas Michael Pollan explains in this revolutionarybook, how we answer it now, as the dawn ofthe twenty-rst century, may determine oursurvival as a species.

S O U R C E SB O O K S


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Supermarket Secrets and Deception

British documentary details a number of food deceptions used insupermarkets and food production to make foods look and taste betterand fresher than it really is.

Secrets of the superbrands-Presented by Alex riley

With the help of marketeers, brain scientists and exclusive access tothe world of the superbrands Alex sets out to nd out why we buy them,trust them, even idolise them. Programme created by the BBC

Fast Food World: The Global Food Chain

Journalists Michael Pollan, Eric Schlosser and Vandava Shiva joinSlow Food Internationals founder Carlo Petrini for an assessment ofthe impact of globalization on food production. Event sponsored by theGraduate School of Journalism at UC Berkeley.

Fast Food Nation

An ensemble piece examining the health risks involved in the fast foodindustry and its environmental and social consequences as well.

Director: Richard Linklater

Supersize Me

While examining the inuence of the fast food industry, Morgan

Spurlock personally explores the consequences on his health of a dietof solely McDonalds food for one month.Director: Morgan Spurlock

Capitalism A Love Story

Capitalism: A Love Story examines the impact of corporate dominanceon the everyday lives of Americans (and by default, the rest of the worldDirector: Michael Moore

S O U R C E SF I L M S , D O C U M E N T A R I E S A N D F O R U M D I S C U S S I O N S

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L E A R N I N G

This project proved very crucial in myacademic growth in a number of ways.Letting the subject take its own courseinstead of forcing any partciular directionwould have proved detrimental. Theproject strengthened my reasarch,

analysis and my decision makingprocess. Also dealing with productionproblems as to what works for screendisplays and learning how somethingas simple as combining typefacescould make a big difference in terms oflegibility and aesthetics.


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A C K N O W L E D G E M E N T S

i would like to thank my project guideRupesh Vyas and Shilpa Das for guidingme through this project and for theirvaluable suggestions.

I would also like to thank my batchmate

Sarita Ekka for the interesting disussionsand different perspectives she sharedwith me during the course of this project.


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Documents

Rethinking Junk Food