Rob Connell, CEO, Nolwenture Oy / Nolwenture Ltd.

With 20 years experience working in international digital markets, Rob combines skill, experience and passion as a ‘hands on’ product marketing expert, having proven himself in product management, marketing services, training and mentoring, business development, channel and affiliate management.

Rob offers breadth of commercial strategy and execution as a C level executive; as Managing Director of a £200 million annual turnover Internet Service Provider and wholly owned subsidiary of France Telecom as well as CEO for an innovative Software-as-a-Service start-up, through to board advisor and mentoring to other early stage and mature businesses. As a former VP of Product Management, Rob continues to be an advocate of good product management discipline and regularly holds training sessions and consults with both University and private companies, from commercialisation of research, product ideation to launch.

Rob’s experience spans FinTech, Analytics, Data Security, Games, Education, Mobile and Fixed Telecoms (cable, satellite, ADSL, IPTV), SaaS & Cloud based. An internationalisation expert on product and service localisation, digital transformation for traditionally non-technology driven industries, go-to-market strategies with partner management and campaign execution.

Rob has researched, developed and launched products and services in the UK, Europe, Africa, Middle East, Australasia, Latin America and China. Expertise across the product lifecycle including new product and service development:

• Product Innovation, ideation to concept, value proposition, market research and defining business models and attracting investment.

• Product Development, definition and requirements, design, iterative development and testing. • Product Launch, ,market planning & testing, soft launch and go-to-market.

Key achievements include:

• As a Product Marketing Director defined, developed, launched and increased penetration of broadband access and content services to 13 countries within 2 years.

• As Managing Director (formerly responsible for Product Management) turned a 70 million GBP loss making internet access product into a profit centre in a highly competitive and declining price market.

• As a consultant and interim manager, mentored a young company rapidly expanding internationally in international marketing, managing channel partners and country organisations and introduced the ‘principles of product management’. The outcome was for them to own the space of being market leader and ultimately gain a successful exit.

Email: rob.connell@nolwenture.com Tel. + 358 505 851 302