Role of Technology in Service Marketing

7/30/2019 Role of Technology in Service Marketing

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Presented by :-

Nair Venkatesh Ravidranath

S3 MBA

IMT


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Automated Teller Machines (ATM)

It has been estimated that there are

around 400,000 ATMs worldwide out of which 1,00,000are located in Japan alone. ATMs allow the user to

perform upto 150 kinds of transactions ranging from

simple cash withdrawals and deposits, to fund transfer

to trading in stocks to buying mutual funds tosomething mundane like payment of electricity bills,

booking air-tickets and making hotel reservations.


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'Virtual' BankThe customer activated terminal (CAT) or

Kiosk is an interactive multimedia display unit, housedin a small enclosure, typically consisting of a computer

workstation, monitor, video disk player and a card

reader. It allows the customers to browse through

information and use the available banking services attheir own speed.

Image ProcessingAs financial services including capital markets

and banking are highly document intensive, image

processing technology can have a far reaching impact

for such applications for its 'Less paper' handling

characteristics.


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Home BankingSmart phones with screen built-in modems and

programmable microprocessors let the customer

access a variety of financial services from home.

Electronic Funds Transfer at Point of Sale

(EFTPOS)While travelers' cheques meant 'pay-now-

buy-later'and credit cards had 'buy-now-pay-

later'advantages, EFTPOS or debit cards signify 'buy-

now-pay-now'but without cash transaction. The userpresents his ATM card when he buys goods and the

EFTPOS system immediately debits his bank account.


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Smart CardsThe 'Processor' type smart cards with in-built

integrated circuits (ICs) or micro-chips offer a widerange of transactional opportunities even from remote

areas. The smart cards are extensively being used for

employee 'clocking in', withdrawing cash from ATM,

using pay-phones, payment of various bills, etc. Electronic Data Interchange (EDI)

EDI typically denotes paperlessfinancial transactions

across the locations. The companies can now operate

their bank accounts through corporate bankingterminals in their own offices which are linked to the

bank computers. Companies can thus carry out

transactions like transferring funds, managing its cash

flow, opening letters of credit, etc.without any paper

work.


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EDUCOMP Improves teacher

effectiveness andproductivity in class.

It brings abstract and

difficult curriculum concepts

to life inside classrooms. Makes learning an

enjoyable experience for

students.

Improves academicperformance of students.

Enables instant formative

assessment of learning

outcomes in class.


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Projectors

Projectors are a basic way to introduce

technology to students in the classroom. The projector

is hooked up to the teacher's laptop and projects the

screen from the laptop to the white board in the front of

the room. This enables students to see a larger versionof what is on the laptop screen.

SMART Technologies

A SMART board is an interactive white

board that allows the teacher to project an image froma laptop to the front of the room. The amazing part is

that the teacher can then digitally draw on that image.


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Mimio Boards (Interactive-white boards)

They are interactive white boards that allow

the teacher to manipulate computer functions on the

white board in the front of the room. Sensors are in

place in the board that allows the teacher to use a

special pen that acts like a mouse. Teachers maneuver

through websites, graphs and other lessons using thistechnology.

Classroom PCs

Some educators are lucky enough to

have individual PCs for every student in the class.

When every student has his or her own laptop, learning

takes on a whole different dynamic.


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E-CRMInsurance industry is a data-rich industry, and thus,

there is a need to use the data for trend analysis and

personalization. It is very difficult to interact with each and every

person to whom the insurer wants, and in the insurance sector the

customer relationship management is base. Thus with the help of

e-crm insurer are taking knowledge about their customer andproviding information directly to them. It also reduces the cost of

marketing which increases the profit of business.

E-Insurance

Today various insurance companies are providing

facilities to their clients. They can check the balance premium,maturity date, dues and outstanding of their policy. They are

provided various new information regarding new policy. The

customer can pay the premium amount of there policy from the e-

insurance option.


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Electronic Medical Record (EMR)This digital record can hold the full details of an

individuals medical history, which ultimately helps todirect diagnostic and therapeutic decisions when a

patient enters the healthcare system.


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Documents

Role of Technology in Service Marketing