Running the OFA’s Social MediaMadeline Zukowski

Faculty Marketing InternSummer 2013

Balancing Social Media & Other Duties

It’s likely that social media is only a small part of your job responsibilities. Here is how I balanced social media and my

other duties in a 4 hour (8:30-12:30) morning:

8:30 - Open MCW Infoscope home page, MCW Faculty Affairs Twitter account and MCW Faculty Affairs Facebook account

- Check for Interactions on Twitter (@Connect) and notifications on Facebook (they should appear right at the top of the Admin page)

- Favorite, like, comment or reply if appropriate - Look for stories (see slide 4) and post/tweet

Balancing (con’t)

10:30 - Look for new stories and post/tweet - Check for Interactions on Twitter (@Connect) and notifications on Facebook (top of page)- Favorite, like, comment or reply if appropriate

12:30 - Look for new stories and post/tweet - Check for Interactions on Twitter (@Connect) and notifications on Facebook (top of page)- Favorite, like, comment or reply if appropriate

Where to Look for Stories

• MCW Infoscope home page• MCW Infoscope Faculty Affairs page

– Click “Click here for Upcoming Faculty Events”– There should be a calendar that lists all events; RANK AND

TENURE COMMITTEE MEETINGS ARE NOT “STORIES”• Summary of College News Stories email sent to you by

Jenny (usually sent on Monday mornings)• MCW Highlights of the Week email sent to you by

Jenny (usually sent on Mondays or Tuesdays)• Medical College WI Twitter account (@MedicalCollege)

Where to Look (con’t)Post/retweet anything that relates to faculty

achievements, faculty receiving grants, faculty events,etc. I usually post almost everything except when a faculty

member is providing commentary on a scientific article or on the news

Before you tweet a story off of the home page, College News emails or MCW Highlights emails, check the Medical College WI Twitter account (@MedicalCollege). They might have already tweeted about it, and then you can retweet them.

Tweeting on Twitter

• You have 140 characters, but you must leave 20 characters for a link.

• The link will automatically shorten to 20 characters, but don’t worry, it will still lead you to the correct page.

• When using the other 120 characters in a tweet, don’t just copy the headline you found with the story. You have to be brief, but try to provide as much information as possible.

Tweeting (con’t)

• Use the #MCW hashtag when appropriate.

Tweeting (con’t)

• If you can mention another Twitter account in the tweet, do so. It forces other people to be aware of our presence on social media.

• Mention someone by using the “@” sign with their name after.

• Not all companies have an account. I always check before I tweet.

Posting on Facebook

• Post every story you tweet on Twitter– even the ones you retweet from other accounts.

• You can be more detailed on Facebook. Provide a few sentences before the link.

• Always press “Enter” before you copy and paste the link.

Facebook (con’t)

• When the link appears inside the post after pasting it, there appears a picture. If you’re pasting a link from the Public Affairs page, it will most likely show as a dark, zoomed in picture of the MCW sign.

Facebook (con’t)

• I upload the OFA logo instead to keep everything uniform and then press “Post.”

• It should look like this after pressing “Post”:

Other Tips • If there’s another link besides the MCW Public

Affairs link, use that one.– It shows that MCW is out on the web, and not just

on our website, but on others. – The pictures accompanying the link will most likely

be more interesting.

Other Tips (con’t)• If there’s multiple stories about the same doctor relating to

the same accomplishment, tweet/post it. When tweeting, reply to the earlier tweet and include link. When posting, comment on the original Facebook post and include link.

Other Tips (con’t)

• Do not tweet or post stories that have http://infoscope.mcw.edu at the beginning. Those are for internal use only.