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Rural: The Root of Sustainability 2008 Campaign

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HERE IS NOTHING LIKE A GOOD STORY to bring people together and inspire change. After all, storytelling is the foundation of human communication. Our stories are essential for understanding the values, needs and dreams of individual communities while showcasing the rich fabric of communities in their diversity, cultural identity and ties to the land. Through the Rural Roots project, FCA and its partners are working to illuminate the root of sustainability: a rural culture driven by self-reliance, resourcefulness and a deep connection to the land. Through storytelling and photography, the Rural Roots campaign celebrates rural Oregonians making great environmental and economic contributions to their communities.

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