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Sustainability CampaignBy: Yesenia Tamayo Chelsea Wilson
Maximizing Thrifted Treasures
Theme: Directing the consumers to the importance of sustainable shopping and the impact it has on fashion.
OUT OF THE CLOSET
Thrift Store
Store History Non-profit chain of thrift
stores
1st store opened in 1990
Sole purpose was to fundraise for AIDS and advocate for people
Owned and operated by AIDS Healthcare Foundation
Revenue goes directly to providing medical care for HIV/AIDS patients
CUSTOMER
PROFILE
THE CAMPAIGNMaximizing Thrifted Treasures
DON’T USE IT
OVER IT?
DONATE IT!!
Out of Closet Instagram
Social Media within the Campaign #maximizingtreasures Out of The Closet website
Maximizing Thrifted Treasures
#maiximizingtreasures
Maximizing Thrifted Treasures Day 1 #maximizingtreasures
Maximizing Thrifted Treasures Day 2 #maximizingtreasures
Maximizing Thrifted Treasures Day 3 #maximizingtreasures
