S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

AgendaAgenda

CODE

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

What is S-spot ?

Value Adding ActivitiesAs an venture-capital backed software and services company incorporated in Delaware, MD, corporate headquarters location in Emeryville, CA, with software development offices provided by Infosys, the India’s leading outsource development and consultation firm.1- R&D2- Marketing / Sales3- Customer service4- Finance5- IT6-Leadership

•Management•Board of Directors•Investors

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

Connecting with S-spot

S-spot connects

S-spot integrates

S-spot shares

S-spot around the world

S-spot for all

S-spot my movies

S-spot my music

S-spot our

S-spot my shows

porn

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

Industry Analysis

The Why

1. Necessity of Simplicity

2. My media anytime, anywhere, on any device

3. Need of convergence and fast solutions

4. Shaper in the Digital Media Industry

5. Offering a new market for saturated orphan devices

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

What is S-spot doing ?

A B

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

Growth&

Integration

Cash Income1- Traditional Advertiser

2- Network & MediaAdvertisers

Building a Customer BaseThe segment 18 - 49 year olds

with higher income

Loyalty Building

The S-spot Phases

Sharing

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

Markets

Markets

Base Consumers•Connectivity

•Reliability•Integration

Advertisers•Visibility

•Awareness•Profits

Niche Segment Strategies Large Segment Strategies

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

S-spot’s Market Segmentation

Segment Identification (Consumer Needs)

Demographics:

•18-49 year olds

•Predominately males

•Higher income

Lifestyle:

•High-tech driven

•Values of Integrity

•Innovation seekers

Usage Behavior:

•Integration of media files

•Anytime, anywhere, any device

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

AgendaWhy USA?

S-spot’s Market Potential by Country

% Users of World

Inte

rnet

Usa

ge

USA

200+ M

22.6%CHINA

94 M

10.6%

JAPAN

67+ M

7.6%

GERMANY

46+ M

5.2%INDIA

39+ M

4.4%

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

S-spot’s Marketing Strategy Phase I

The 4 P’s

Product – S-spot service & code

Price (Product B) – Follow the Customer Reactive Pricing Strategy: Skim Pricing

Favorable Conditions

•Considerable Differentiation

•Quality Sensitive Customers

•Sustainable Advantages

•Few Competitors

•Few Substitutes

•Difficult Competitor Entry

Product Life Cycle

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

Customer- Reactive Pricing

Market-Based Pricing

Cost-Based Pricing

Competitor-Reactive Pricing

Customer and Competitor Intelligence and Pricing Orientation

Extensive

Some

None

None Some Extensive

Competitor Intelligence

Cus

tom

er I

ntel

ligen

ce

S-spot’s Marketing Strategy Phase I

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

S-spot’s Marketing Strategy Phase I

Promotion: Building Brand Loyalty

•S-spot Invites

•E-mail Marketing

•Internet Advertising

•Print Advertising in Industry specific magazines

•Cross Promotions with Strategic Partners

•Trade Shows

•Public Relations

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

S-spot’s Marketing Strategy Phase II

Making Advertisers the Strategic Customer

Our Goal in the Future:

Deliver Awareness

Deliver Observability

Deliver Visibility

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

S-Spot’s Segment Profitability

Net Marketing Contribution= [ Market

Demand x Market Share (Revenue Per

Customer - Variable Cost Per Customer

) ] - Marketing Expenses

42,500,00 = [ 45 M x 0.22 ( 50 - 45 ) ] - 7 M

Advertising Customer Subscription

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

AgendaInternal vs. External and In-Process vs. End-Result Performance Metrics

Measurement Perspective

Time of Measurement

In-Process Metrics End-Result Metrics

Internal

(in-company)

Reliable Software

Network Reliability

Fast Connectivity

Net Profit/Earnings

Return on Advertising

External

(in-market)

Customer Satisfaction

Relative Service Quality

Product Awareness

Strong brand image

Consumer Value

Customer Retention

Market Share

Market Growth Rate

Revenue per Customer

Relative New Product Adaptation

Differentiate from potential competition

Types of Value leading to success: Economic & Perceived Value

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

AgendaCore Base Customer

Traditional AdvertisersNetwork Advertisers

-Maintaining Competitive Advantage

-Competencies: Marketing, R&D

S-Spot’s Critical Success Factors

S-spot

Security

Simplicity

Visibility

Awareness

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda Directional Policy Matrix

Investment & Growth

Selective growth Selectivity

Selective growth Selectivity Harvest/divest

Selectivity Harvest/divest Harvest/divest

High Medium Low

H

igh

M

ediu

mLo

w

Industry attractiveness

Business Strength

Selective Growth: Vertical Integration with Network Providers and other types of Media Providers

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

New Market, New Product

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

When are we doing it

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda

•To provide our Code as part of open-source initiative •To aggressively pursue integration on the leading consumer devices•To strengthen strategic alliances with content providers•To seek out additional capital to expand operations on a world wide scale

“Subscription services and devices will fuel each other's growth making our product of universal connectivity on a neutral solution all the more practical” – CEO of S-Spot

S-spot’s future development & expansion

S spot

Industry

Product

Market

Strategy

Time Horizon

Outlook

Agenda