2

Contents SABC TV Portfolio Channels 3

TV Landscape 3

Audience Reach 4

Only TV Combines Unique Strengths 7

Top DSTV Channel Reach 8

On-Air TV Platforms 8

Off-Air TV Platforms 9

Our Value Proposition 8

The Power of SABC TV Audiences 10

SABC1 11

SABC2 13

SABC3 15

SABC New Channel 17

Digital Media 22

Trans Media 24

Strategic Innovation 25

General Terms and Conditions 26

Trading Terms and Conditions 27

Media Terminology 28

FAQ 30

TV Station Contacts 31

3

TV Landscape

SABC TV Portfolio Channels

Post 2013

Free to Air Digital Terrestrial Pay Digital

Terrestrial

SABC

ETV

M-Net

Free to Air

ETV

7 Community TV Stations

• Soweto TV• Tshwane TV

• Cape Town TV• Bay TV• 1KZN

• Northwest TV• Bara TV

Multichoice• DSTV• M-Net

StarSat (ex TopTV)

SABC News International

ANN7 (Infinity Media)

eNCA

Sentech• Freevision (Vivid)

+- 36 channels mostly religious

New Applicants• Siyaya TV• Kagiso TV

• Mindset Media Enterprises• Close TV

• Mobile TV

SABC

SABC

Source: AMPS 2013 Main Branded AB

SABC1 Youth

SABC2 Family

SABC3 Lifestyle and Entertainment

SABC News Channel News and Current Affairs

Total TV Reach37.2 million viewers

Platco Digital• OpenView HD

+-15 channels (education, religious, entertainment)

4

Audience Reach - Past 7 DaysSource: Arianna Jan- Dec 2013

Jan -Dec 2013 Jan -Dec 2012

Free to Air: All Adults Free to Air: LSM 5-8

DSTV: All Adults DSTV: LSM 5-8

0 20 0

00

40 0

00

60 0

00

80 0

00

Africa Magic Movies

Mzansi Magic

Soweto TV

M-Net Action

kyk NET

Studio Universal

Channel O

SuperSport 4

M-Net

Cartoon Network

MTV Base

Trace Urban

Disney Junior

SuperSport 3

Universal Channel(Hallmark)

Play back

0 20 0

00

40 0

00

60 0

00

80 0

00

Africa Magic Movies

Mzansi Magic

Soweto TV

M-Net Action

kyk NET

Studio Universal

Channel O

SuperSport 4

M-Net

Cartoon Network

MTV Base

Trace Urban

Disney Junior

SuperSport 3

Universal Channel(Hallmark)

Play back

0 200

000

400

000

600

000

800

000

1 00

0 00

0

1 20

0 00

0

1 40

0 00

0

SABC1

etv

SABC2

SABC3

SABC1

etv

SABC2

SABC3

0 50 0

00

100

000

150

000

200

000

200

000

200

000

5

Audience Reach - Past 7 DaysSource: Arianna Jan- Dec 2013

Jan -Dec 2013 Jan -Dec 2012

Free to Air: LSM 8-10 Free to Air: Age 15-34 LSM 5-8

DSTV: LSM 8-10 DSTV: Age 15-34 LSM 5-8

0 20 0

00

40 0

00

60 0

00

80 0

00

Africa Magic Movies

Mzansi Magic

Soweto TV

M-Net Action

kyk NET

Studio Universal

Channel O

SuperSport 4

M-Net

Cartoon Network

MTV Base

Trace Urban

Disney Junior

SuperSport 3

Universal Channel(Hallmark)

Play back

0 20 0

00

40 0

00

60 0

00

80 0

00

Africa Magic Movies

Mzansi Magic

Soweto TV

M-Net Action

kyk NET

Studio Universal

Channel O

SuperSport 4

M-Net

Cartoon Network

MTV Base

Trace Urban

Disney Junior

SuperSport 3

Universal Channel(Hallmark)

Play back

0 200

000

400

000

600

000

800

000

SABC1

etv

SABC2

SABC3

0 100

000

200

000

300

000

400

000

500

000

600

000

SABC1

etv

SABC2

SABC3

6

Audience Reach - Past 7 DaysSource: Arianna Jan- Dec 2013

Jan -Dec 2013 Jan -Dec 2012

Free to Air: Men LSM 5-8 Free to Air: HW LSM 8-10

DSTV: Men LSM 8-10 DSTV: HW LSM 8-10

0 5 00

0

10 0

00

15 0

00

20 0

00

25 0

00

30 0

00

Africa Magic Movies

Mzansi Magic

Soweto TV

M-Net Action

kyk NET

Studio Universal

Channel O

SuperSport 4

M-Net

Cartoon Network

MTV Base

Trace Urban

Disney Junior

SuperSport 3

Universal Channel(Hallmark)

Play back

0 20 0

00

40 0

00

60 0

00

80 0

00

Africa Magic Movies

Mzansi Magic

Soweto TV

M-Net Action

kyk NET

Studio Universal

Channel O

SuperSport 4

M-Net

Cartoon Network

MTV Base

Trace Urban

Disney Junior

SuperSport 3

Universal Channel(Hallmark)

Play back

0 100

000

200

000

300

000

400

000

5 00

0 00

0SABC1

etv

SABC2

SABC3

0 100

000

200

000

300

000

400

000

500

000

600

000

700

000

800

000

SABC1

etv

SABC2

SABC3

7

TV remains the beating heart at the centre of our cultural life. It is where we go to be entertained, informed and to share wonderful experiences.

REACH

SPEED

POWER OF PERSUASION

EMOTIONS

SABC1 80% of the SA Population per weekSABC2 72% of the SA Population per weekSABC3 57% of the SA Population per week

Average 6,4 mil through one show: Generations

77.9% of SABC TV viewers say: I am more likely to buy brands that I have seen or heard advertised

73.3% of SABC TV viewers say: People who try new brands they see or hear advertised

Best Profit GeneratorUnbeatable Scale and Reach

SA watching more TV than ever beforeMost Talked about medium On and Off Line

Dominant Youth MediumTV Ads are Response Ads

Emotional MediumCatalyst for Other Media

Finally it Build Brand Frame

Only TV Combines Unique StrengthsSource: 2013 AMPS

8

On-Air: TV Above the Line ElementsTV A.T.L. elements are the normal TV elements we always have in sponsorship

• Generic AdsClient ads that either 25”, 30”, 45”, 60”

• StingsThese are either 5” or 10” ads

• 5” Promo tagsClient promo ads that are tagged on to the Classic ad.

• 10” Tops of Ad break or TailsThis is an ad that appears at the beginning of the ad break or at the end of the ad break.

• Opening and Closing Ad breaksThese are 10” ads that inform the viewer sponsorship ownership of the content. And appears at the beginning of the program and at the end of the program.

• Online Website integration of the sponsorship with program and channel

• Product PlacementThe visual integration of Branded Products into Content

TV

GenericAds

Opening & Closing Ad

breaks

Stings

Online

5’Promo

tags

Product Placement

10’Tops of Ad

break or Tails

Top DSTV Channel Reach - Past 7 DaysSource: 2013 AMPS

Total DSTV Channels

0

20,0

40,0

60,0

80,0

Total Top TV

Bay TV

1 KZN TV

KykNet

M-Net (Main Channel)

M-Net Series

Soweto TV

Total Community TV

Africa Magic

Mzansi

M-Net Movies

eTV

SABC3

SABC1

SABC2

9

On-Air: TV Below the Line Elements

Our Value Proposition

• 3 minute Fillers/ VignetteThese are an opportunity for Brand/product to tell a story about their offering in a prime position around content or channel.

• Advertiser Funded ProgramA Fully commercially funded program that meets platform and advertiser where SABC has editorial input but does not own the IP.

• Storyline IntegrationThe inclusion of advertisers products and services into the script of a piece of Content

• Passive Product PlacementBrand/Product exposure is incidental and is not central point of contact in the scene. The product does not come into contact with the actor.

• Active Product PlacementBrand/Product exposure is more intrusive involvement into the content and scene. The product may be mentioned and or handled by Actor in the scene.

• Squeeze back/ L Board This is a 10” ad that appears on the side of the screen and the content is minimised on TV.

• Maintenance Episodic Question PromoThis is a 10”/15” promo where you can have a competition question to the viewers.

TV B.T.L. elements are the creative TV elements and content elements that can be added to a sponsorship to make it more engaging and interactive.

TV

Competition

SMSAssociation Stings

Vignettes

MaintenancePromo

On pack & instore

Activations

TV

Messaging Association

in Prime Time block

10” tag on Line-up

Squeeze back & Screen

raw

Own TimeCountdown Clock

Common  Cultural    Space  

While South Africans are culturally diverse, it should be recognised that they share a common country, neighborliness, and remain culturally aware of one another.

There are therefore common cultural touch-points that constantly unite everyone.

While positioned differently, the three channels will pivot around these places of commonality that forever define the evolving rainbow nation.

It is in these common cultural spaces that every South African will see a reflection of aspects of their lives on any content we provide.

Examples are: sport, religion, language, common history, culture, heritage, the South African dream

Source: Futurefact 2013

The Common Cultural Space

10

Source: Futurefact 2013

Source: Unilever Institute, 4 million rising

Our Value Proposition

*watched last 7 days

Wide TV Repertoire

Affluent Market Penetration

Estimated Purchasing Power

BLACK MIDDLE CLASS WHITE MIDDLE CLASSSABC1 (90%) DSTV (64%*)SABC2 SABC2ETV SABC3SABC3 ETVDSTV SABC1

Source: AMPS 2013 Main Branded AB

Source: AMPS 2013 Main Branded AB

Average Personal income of SABC TV R5,245 (AMPS:Jan’13-Dec’13)

Spending Power of SABC TV Viewer R 169,644,280,000

SABC1 Ave Weekly

Audience 3.6m(86.3)

SABC3 Ave Weekly

Audience 3m

(71%)

SABC TV Ave. Weekly

Audience 3.8m(90.4%) SABC2 Ave

WeeklyAudience

3.3m(76.5%)

Power of the SABC TV AudienceSource: UCT Unilever 4 million Rising

SABC TV ETV

34.64

42.01

69.51

54.90

39.74

50.77

22.26

37.39

46.28

83.76

70.92

48.97

52.44

25.32

120.45150.49ADS 15+ LSM 8-10

ADS 15+ LSM 5-7

Middle Income

Higher Income

Housewives

Women 15+ years

Men 15+ years

Adults 15+

‘R

SABC Television Cost Effectiveness Free-to-Air Space (Cost per Thousands)Source : TAMS 10 March – 31 May 2014

It costs less to reach a variety of target markets via SABC TV within the Free-To-Air space

11

Source: AMPS 2013 Main Branded AB - * Past 7 Days Viewership

Audience Income Value

Channel Value Proposition

Source: Radio Diary (SA) 2013/3 Mar/July’13- Adults 15+SABC1 - Mzansi fo sho

• Content that speaks to a general youthful South African

• Inclusive of all youth regardless of race, language, geography and creed

• Content which impacts on values, lifestyle, positive choices and evolving culture

• Upliftment, empowerment, encouragement and affirmation of Youth to face life with confidence

BASE: ADULTS (15+)

48%

Mal

e

52%

Fem

ale

27%

15-2

4

26%

25-3

4

24%

35-4

9

23%

50+

8%En

g

11%

Afr

44%

Ngu

36%

Sot

5%W

hite

9%Co

lour

ed

2%In

dian

83%

Blac

k

20%

LSM

1-4

45%

LSM

5-6

24%

LSM

7-10

Source: AMPS 2013

Demographic Distribution of AudiencesAve 4 week Jan-Dec 2013

Who are the SABC1 viewers?

Over 7 million of SABC1* viewers have a household income of R 11 000+

• Of the 7 million viewers, over 3 million have household income of R20 000+• SABC1 Viewers worth over R77 Billion

YOUTH

12

Sticks & StonesNew Season

Shreds and DreamsNew Season

Skeem SaamNew Season

New Content

IhawuNew Season

Mfolozi StreetNew Season

LSM 5-8

Day From To Programme Title Genre AR 000’s Share %Mon 19:59 20:32 Generations Soap 29.8 6 579 80.7Mon 20:32 21:00 Amaza Drama 20 4 429 59.6Tue 20:32 21:06 Ngempela Drama 19.9 4 408 59.1Wed 20:35 21:05 Loxion Lyric Drama 17.3 3 428 51.9Fri 20:31 21:02 Intersextions Variety 15.6 3 459 49Tue 19:36 20:05 Xhosa News News 15.5 3 419 47.7Wed 19:37 20:07 Zulu News News 14.8 3 269 47.1Mon 20:30 22:52 20th Annual SA

Music AwardsMusic 14.6 3 222 55.3

Wed 18:48 21:07 International Friendly: SA vs

Sport 14:3 3 166 47.4

Thur 20:32 21:29 Task Forse Drama 13 2 586 42.6

Source: TAMS (1 February 2014 – 30 April 2014)

TOP 10 Programmes adults 15+

13

Source: AMPS 2013 Main Branded AB - * Past 7 Days Viewership

Audience Income Value

Channel Value Proposition

Source: Radio Diary (SA) 2013/3 Mar/July’13- Adults 15+

SABC2 - You Belong.

Who are the SABC1 viewers?

Over 7 million of SABC 2* viewers have a household income of R 11 000+

• Of the 7 million viewers, half have household income of R20 000+• SABC2 Viewers worth over R77 Billion

FAMILY

• Content that speaks to South African families in their diversity

• Family and societal values, espousing the African philosophy of Ubuntu

• Content that encourages responsible, accountable and ethical citizens

• Inspiring and enabling content that contributes to the improvement of people’s conditions

• Content that fosters patriotism, national pride bringing the nation together.

• Content that assists in the creation of a national identity and the attainment of the South African dream

• Embraces all cultures, languages and social groupings

BASE: ADULTS (15+)

47%

Mal

e

53%

Fem

ale

26%

15-2

4

25%

25-3

4

25%

35-4

9

24%

50+

10%

Eng

15%

Afr

37%

Ngu

36%

Sot

9%W

hite

11%

Colo

ured

2%In

dian

78%

Blac

k

16%

LSM

1-4

45%

LSM

5-6

39%

LSM

7-10

Source: AMPS 2013

Demographic Distribution of AudiencesAve 4 week Jan-Dec 2013

14

Ga Re DumeleNew Season

7de Laan Voetspore

Muvhango Skwizas

Noot vir Noot

Source: TAMS (1 February 2014 – 30 April 2014)

Source: TAMS (14th July-31st July 2014)

Content

LSM 5-8

LSM 8-10

Day From To Programme Title Genre AR 000’s Share %Tue 21:00 21:31 Muvhango Drama 19 3 216 61.9Fri 20:59 21:29 Lesilo Rula Drama 10.2 1 942 37.8Wed 21:30 22:00 Stokvel Sitcom 9.2 1 759 40.5Wed 21:31 22:01 Ga Re Dumele Sitcom 9.1 1 537 35.9Thur 21:31 22:00 Speak Out Actual 9.1 1 735 40.1Tue 15:29 16:00 Muvhango - R Drama 8.8 1 690 52.8Tue 21:35 22:03 Thola Drama 8.8 1 673 41.9Tue 21:37 22:05 90 Plein Street Drama 8.6 1 444 43.3Sat 18:29 21:05 Orange CAF Champions

League Kaizer ChiefSport 8.4 1 611 33.3

Fri 21:36 22:06 Di Wele Makgolela Variaty 8.4 1 599 34.3

Day From To Programme Title Genre AR 000’s Share %Wed 18:28 18:58 7De Laan Soap 11.3 1 032 33.5Tue 21:00 21:30 Muvhango Drama 8.5 776 29.8Fri 19:30 20:29 Noot vir Noot Music 7 639 21.8Tue 21:30 21:35 Powerball Variety 6.1 559 18.6Tue 21:03 21:08 Commonwealth Games Sport 6 552 21.4Sun 17:59 19:00 Voetspore Maga 5.9 540 19.3Sun 17:29 17:59 7De Laan - O Soap 4.7 430 17.6Fri 18:58 19:29 Mooi Loop Mag 4.5 409 15.2Sat 18:00 19:50 The X-factor USA Reality 4.4 407 16.2Thur 21:33 22:02 Speak Out Actual 4.1 377 16.9

TOP 10 Programmes adults 15+

Source: TAMS (14th July-31st July 2014)

LSM 4-7

Day From To Programme Title Genre AR 000’s Share %Tue 21:00 21:30 Muvhango Drama 16.4 3 837 61.7Tue 21:03 21:08 Commonwealth Games Sport 12.8 2 978 44.6Tue 21:39 21:43 Powerball Variaty 11.7 2 728 63.9Tue 15:29 15:59 Muvhango - R Drama 8.2 1 911 56.7Sat 15:30 15:58 Muvhango - O Drama 7.5 1 754 50.7Sun 20:03 20:30 Ga Re Dumele Sitcom 7.2 1 681 27.6Fri 21:34 21:41 Commonwealth Games

delayedSport 7.2 1 672 34.6

Fri 21:36 22:07 Ga Bose Gangwe Drama 7.1 1 655 30.9Sun 19:59 20:28 Skwizas Sitcom 6.9 1 609 26.4Thur 21:30 21:58 Speak Out Actual 6.8 1 595 33.8 Commonwealth Games

15

Source: AMPS 2013 Main Branded AB - * Past 7 Days Viewership

Audience Income Value

New Channel Proposition

Who are the SABC3 viewers?

Over 6 million of SABC3* viewers have a household income of R 11 000+

• Of the 6 million viewers, 61,4% have household income of R20 000+• SABC3 Viewers worth over R66 Billion

LIFESTYLE AND ENTERTAINMENT

• Lifestyle content rooted in South African cultural and social trends (currency)

• Inspirational content that reflects aspirations

• High impact, mainstream entertain-ment that drives mass audiences

• The channel to also embrace a sense of global citizenship

• Well informed, travelled with a hun-ger for success

SABC3

BASE: ADULTS (15+)

48%

Mal

e

52%

Fem

ale

26%

15-2

4

26%

25-3

4

25%

35-4

9

23%

50+

12%

Eng

16%

Afr

36%

Ngu

36%

Sot

10%

Whi

te

11%

Colo

ured

3%In

dian

76%

Blac

k

13%

LSM

1-4

44%

LSM

5-6

43%

LSM

7-10

Source: AMPS 2013

Demographic Distribution of AudiencesSABC3 Ave 4 week Jan-Dec 2013

16

Source: TAMS (1 February 2014 – 30 April 2014)

Source: TAMS (1 February 2014 – 30 April 2014)

Content

Top 10 Programmes adults 15+ LSM 5-8

Top 10 Programmes adults 15+ LSM 8-10

Day From To Programme Title Genre AR 000’s Share %Wed 18:01 18:28 The Bold and the

BeautifulSoap 7.3 1 234 34.8

Thur 19:29 20:00 Isidingo Soap 5.8 971 18.8Wed 17:47 17:58 Just Kidding Sitcom 5.5 1 1 045 25.5Sat 18:50 20.59 CAF Confederations

Cup Kaizier ChiefsSport 5.2 882 19.2

Wed 17:12 18:00 Days of our Lives Soap 4.7 800 26.4Sat 19:32 21:23 Hop Movie 4.5 851 17.8Sun 18:03 18:58 Polar Bear Spy Docu 4.3 829 18.4Mon 11:31 12:02 7De Laan Soap 4.3 819 32.4Mon 11:02 11:31 Isidingo- R Soap 4.1 786 31.5Sat 19:29 21:33 Peter Pan Movie 4.1 778 11.5

Day From To Programme Title Genre AR 000’s Share %Tue 18:00 18:29 The Bold and the

BeautifulSoap 7.7 706 29.6

Wed 19:29 20:02 Isidingo Soap 6.2 515 17.6Mon 20:30 21:26 Survivor: South Pas Variety 5.4 497 16.9Thu 17:10 17:57 Days of Our Lives Soap 5.3 447 23.2Mon 20:28 21:25 The Amazing Race Reality 4.7 388 13.8Sat 19:28 21:11 When in Rome Movie 4.1 345 14.4Sat 19:37 20:04 News News 3.9 360 14.1Wed 20:31 22:11 HSBC Sevens: World

Series: SASport 3.8 350 13.1

Sat 15:30 19:36 ICC World Twenty20: Eng vs SA

Sport 3.8 347 15.9

Wed 21:00 21:57 Ex Makeover Home Reality 3.6.8 299 12.2

Afrikaans Nuus Jak De Priester Swart water Isidingo

Amazing Race

The Fixer Jeff Probst Show Riaad MoosaDays of Our Lives

17

High (R8000+)

63%

Medium (R2500

-R7999))30%

Low (R0 - R2499)

7%

Black80%

White11%

Coloured7%

Indian2%Female

46%Males54%

Source : TAMS July – Aug 14SABC News Channel

LSM 10 9%

LSM 6 20%

LSM 7 24%LSM 8

16%

LSM 9 26%

LSM 4 2% LSM 5

3%

50-6425%

65+19%

4-61%

7-103% 11-14

4%

25-3411%

15-2410%

35-4927%

Gender Race

LSMIncome

Predominantly:

• Male • Mature • Affluent • Black • High Income Earner Nguni/Sotho Language speaker

Language

Age Groups

Source : TAMS July – Aug 14

Channel Profile

Channel Profile

Nguni31%

Eng/Other31%

Sotho48%

Afr/Both6%

18

Source : TAMS July – Aug 14SABC News Channel

We note Prime Time news to be the best performing programmes during the week. We also note News @ 1 to be in the Top 10 performing programmes on the channel

Source : TAMS July – Aug 14

Top 20 Programmes (Week-day) Adults 15+

Top Programmes (July-August 2014)

Day From To Programme Title Genre ViewershipThursday 19:30 20:00 Nuus News 40 000Tuesday 18:30 18:57 News News 40 000Thursday 20:00 20:28 News @ 8 News 36 000Thursday 20:30 20.59 Sports Live Sport 35 000Monday 18:30 20:58 Prime time News News 33 000Friday 13:00 13:59 News @ 1 News 33 000Friday 13:59 14:17 Arms Deal Commission Inquiry News 30 000Tuesday 18:00 18:25 Business Review News 30 000Tuesday 21:31 21:59 Ses/Tsw/Sep News News 29 000Tuesday 14:00 14:27 Newsroom Live News 28 000Tuesday 17:30 17:59 Question Time News 28 000Friday 14:06 14:34 News Room News 26 000Monday 22:30 22:58 Venda/Tsonga News News 25 000Monday 21:30 21:58 Setswana/Sesotho News News 25 000Friday 14:34 15:01 A View from the House News 23 000Friday 14:17 17:28 PM News News 22 000Friday 12:52 12:59 An Nur-the Light Religious 22 000Thursday 21:00 21:59 The State of Our Nation Actuality 21 000Wednesday 05:59 09:00 Morning Live Magazine 21 000Tuesday 22:00 22:28 Ndebele/Siswati News News 20 000

Prime Time with Vabakshnee Chetty and Peter NdoroMonday - Sunday 18:00-19:30Prime Time News starts at 18:00 and includes simulcast of news and sport stories, as well as relevant business and accurate weather reporting.

News @ 1With Faith Daniels, Devan Murugan and Gunther DeutschMonday - Friday 13:00-14:00This lunch time news show focuses on business and finance, dedicating its time and resources to broadcast in-depth and up to date news pertaining to South Africa’s economy. News @ 1 has proved to appeal to a loyal and consistent niche audience with a special interest in money that makes the world go round.

19

SABC News Channel

News @ 8 is the number 1 performing show on weekends. We notice an interest in Sports Live and Morning Live on weekends

Source : TAMS July – Aug 14

Top 20 Programmes (Weekend) Adults 15+

Day From To Programme Title Genre ViewershipSunday 20:00 20:26 News @ 8 News 38 000Sunday 18:00 18:49 Your World News 31 000Saturday 20:30 20:56 Sports Live Sport 19 000Saturday 21:30 21.59 Ses/Tsw/Sep News News 19 000Sunday 19:00 19:29 Prime time News News 18 000Saturday 12:59 13:27 News @ 1 News 17 000Saturday 05:59 09:00 Morning Live Magazine 16 000Saturday 18:00 18:57 PM News News 16 000Sunday 19:27 19:29 Imani Divine Spark Religious 16 000Saturday 21:00 21:27 Xhosa News News 15 000Sunday 21:01 21:30 Zulu News News 14 000Saturday 19:30 19:59 Afro Showbiz News Magazine 14 000Saturday 12:27 12:59 Film SA Magazine 14 000Sunday 17:30 17:59 Kaleidoscope Magazine 13 000Sunday 09:00 09:53 Media Monitor News 13 000Saturday 13:29 13:58 The Journal News 13 000Saturday 22:00 22:57 Health Talk Magazine 12 000Sunday 19:30 19:54 Network News 12 000Sunday 22:00 22:58 Right & Recourse News 9 000Sunday 12:30 12:41 Bophelong News 8 000

Sports Livewith Thabiso SitholeMonday - Sunday 20:30 - 21:00You’ll find your daily dose of adrenaline right here. Half an hour ofriveting reviews, rants and raves about South African sport - on and off the field. Sports Live brings you all the news, live crossings and experts to join us in the studio.

Your World with Mahendra RaghunathMonday - Sunday 23:00 - 00:00Your World contextulises local news within the broader context of global affairs by taking a look at the most important stories making headlines around the world.

20

Sports Livewith Thabiso SitholeMonday - Sunday 20:30 - 21:00You’ll find your daily dose of adrenaline right here. A live half-hour round up of the day’s sports, reviews, rants and raves about South African sport - on and off the field. Sports Live brings you all the news, live crossings and experts to join us in the studio.

Afroshobiz Newswith Musa MkaliphiSATURDAY 19:30 - 20:00Africa has a rich artistic cultural heritage. The diversity of our nation is reflected in the vast variety of aft and cultural expression found within South African borders. Afroshobiz is a 30 minute entertainment programme focussing on all the different genres of African arts and culture.

Kaleidoscope with David WebbSUNDAY 17:30 - 18:00Kaleidoscope is a magazine anchor-driven show that will inspire and excite you by celebrating our immense talent in arts and culture , lifestyle, travel and entertainment shows. South Africans have a immensely diverse offering of artistic and social expression. Kaleidoscope is an inspirational showcase of the talent and chutzpah that makes our people interesting and colourful.

Rights and Recourse with Dumilo MatozaSUNDAY 14:00 - 16:00A programme focusing on the law, with the rights of individuals explained by a panel of legal experts. Learn to know your rights and responsibilities and how to seek recourse when you believe you have been wronged.

Network with Siphumelele ZondiSUNDAY 19:30 - 20:00Get seriously wired and into the zone - learn what is trendy and hot and what is not on Network. A show that looks at technology news and also discuses events that are trending in social media. Do not grab the type by its hind leg, be the buzz that creates the hype and shape the social scene.

Content

SABC News Channel

21

News Roomwith Eben JansenMonday - Friday 09:00 - 10:00In a bid to cover all the important stories from every corner of our country, the SABC will leave no stone unturned to harness the widespread resources to its disposal, News Room displays the diversity and depth of South African society, covering all angles and all aspects of events and issues deserving national attention.

A rolling news update and breaking news for three hours of the morning. Stories told as and when they happen, with live crossings involving a large network of reporters inside the country as well as those strategically positioned across the globe

Prime Time with Vabakshnee Chetty and Peter NdoroMonday - Sunday 18:00-19:30Prime Time News starts at 18:00 and includes simulcast of news and sport stories, as well as relevant businessman accurate weather reporting.

News @ 1with Faith Daniels, Devan Murugan and Gunther DeutschMonday - Friday 13:00-14:00This lunch time news show focuses on business and finance, dedicating its time and resources to broadcast in-depth and up to date news pertaining to South Africa’s economy. News @ 1 has proved to appeal to a loyal and consistent niche audience with a special interest in money that makes the world go round.

Morning Livewith Leanne Manas, Vaylen Kirtley, Sam Marshall, Ayanda Ally Payne and Peter NdoroMonday - Sunday 06:00-09:00A show that ensures stories hogging headlines, or are the main talking point in the furthest point of the land, enjoy prominence on television. Correspondents dotted around the world will complete a global view of events around the world.

Morning Live is the SABC’s flagship breakfast programme. Since its inception in 1999, South Africa’s biggest and longest running Morning show is still objectively informing and entertaining the nation. The popular Leanne Manas is this current affairs show’s anchor host.

Content

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Digital Media Rates

What is Digital Media?

SABC Digital Media pertains to the web and mobi products that exist across SABC brands, be it Television or Radio.

Web refers to online websites and pages which are accessible via a computer or Smartphone that has internet access.

Mobi refers to online sites that are designed specifically for handsets that were created before the evolution of Smartphones.

Digital Media Sales offers advertising opportunities via these products in the following ways.

1. Email Marketing – Banner Inserts in our weekly newsletters

2. Display / Online Advertising – taking the form of static or animated banner adverts that are viewed on web and mobisites

3. Customised solutions – A combination of the different online experiences that are specifically designed for a client, this is usually integrated into a bigger advertising campaign.

Why Digital Media?Digital Media advertising exists in an environment that is “always on”.

Here are some reasons why advertisers enjoy the SABC Digital Media platform:

1. Promotes new and existing products

2. Builds Brand Awareness with new or existing customers

3. Showcases events and promotions when planning requires fast turnaround and speedy execution

4. Reaches new and niche markets inexpensively with targeted messaging

5. Thus, cutting through the clutter by minimizing duplication

6. Provides measurability for your integrated campaigns and can harvest new or segment existing databases for you

7. Connects the advertiser to the audience and can set the scene for campaigns to come

8. SABC Digital Media offerings cut across Television and Radio brands giving the advertiser exposure via a multi-media experience.

Digital Media Sales space

Leaderboard

Medium Rectangle

Wide Skyscraper

Terms and Conditions 1. Material must be received by SABC no later than seven working days before the

campaign starts.

2. Late material submissions will result in campaign delays

3. Material must be sent to SABC in a Jpeg/Gif format with a URL. The material size must be less than 40kbs. The material size is required in pixels.

4. In the case of third party tracking, material must be sent as a fully operational tag/script.

5. Online competition elements are not tracked via ad serving or third party tags.

6. Bookings are based on advertising availability

7. Excluding Production Costs for Creative Material.

8. All rates exclude competition prizes.

Contact: Abdul Mathee 011 714 7232 - 082 335 6475 matheeaq@sabc.co.za

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Effective April 2013Digital Media Rates

Web Channels Leader Board

Wide Skyscraper

Medium Rectangle Permanent Box Rich Media &

Streaming Video

728 x 90 160 x 600 300 x 250 Non-rotating (Takeover) FLV FormatCPM CPM CPM Monthly CPM

sabc.co.za R200 - R350 R60 000 R400sabcnews.co.za R300 - R350 R80 000 R400sabc1.co.za R200 - R350 R80 000 R400sabc2.co.za R200 - R350 R70 000 R400sabc3.co.za - - R350 R70 000 R400sabceducation.co.za R200 - R350 R80 000 R400channelafrica.co.za - R300 - R70 000 R4005fm.co.za - R350 - R150 000

R80 000 Competition PageR400

metrofm.co.za R350 - R350 R80 000 LB R120 000 Box

R80 000 Competition PageR80 000 Full Social Media IntR40 000 Part Social Media Int

R400

goodhopefm.co.za - - R350 R100 000 BoxR80 000 Full Social Media IntR40 000 Part Social Media Int

R400

rsg.co.za (Afrikaans alleenlik / only)

R350 - R350 R60 000 LB R80 000 Box

R400

safm.co.za R350 - R350 R60 000 LB R80 000 Box

R400

radio2000.co.za R350 - R350 R60 000 WS R400lotusfm.co.za - R200 - R60 000 WS R400

trufm.co.za - R200 - R40 000 WS R400lesedifm.co.za - R200 - R40 000 WS R400ikwekwezifm.co.za - R200 - R40 000 WS

R40 000 Competition PageR400

ukhozifm.co.za - R200 - R40 000 WS R400phalaphalafm.co.za R200 - R350 R40 000 LB

R40 000 BoxR400

motswedingfm.co.za - R200 - R40 000 WS R400

Topbilling.com R350 - R350 R40 000 Banner R400Pasella.com R350 - R350 R40 000 LB R400daddy247.co.za R350 - R350

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Genera&ons  Muvhango  Isidingo 

7de Laan  Skeem Saam 

Transmedia

THE New Buzz Word In The Media Industry.

Cross-Platform Storytelling

“As the digital and social media experience continues to evolve, the audience no longer just consumes media passively. They desire media and story experiences that are social, participatory, and available to them on a number of devices and screens.”

The Value Proposition

Core TV Brands22 Million +

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92 

STRATEGIC PARTNERSHIPS 

TECHNOLOGY 

CONTENT 

HOUSES 

GSM ‐ 

MOBILITY 

DIGITAL 

HOSTING 

Strategic Innovation

Solutions• Dedicated Social Media Platforms

Facebook/Twitter Etc.

• Customised Digital Web Solutions.

Custom Offerings

• Strategic Partnerships

Unique Offerings to grow with Platform.

• Competition Pages

Information/Data Sharing

Social media fuels an explosion in tools, technologies & platforms for interaction and research

Social Stats• GENERATIONS: 732,067 FB LIKES

• MUVHANGO: 365,445 FB LIKES

• ISIDINGO: 304,121 FB LIKES

Social Media Solutions• SABC1: 8 FACEBOOK UPLOADS + 8 TWITTER UPLOADS = Cost: R80,000.00 Excl. Vat for a month

• MUVHANGO: 8 FACEBOOK UPLOADS +8 TWITTER UPLOADS = Cost: R80,000.00 Excl. Vat for a month

• GENERATIONS: 8 FACEBOOK UPLOADS =+ 8 TWITTER UPLOADS = Cost: R80,000.00 Excl. Vat for a month

• TOP BILLING: 8 FACEBOOK UPLOADS + 8 TWITTER UPLOADS = Cost: R80,000.00 Excl. Vat for a month

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1. Rates quoted are for 30” duration spots.

Shorter durations are calculated as follows:

Duration: 5” 10” 15” 20“ 25”Multiply Rate 0.6 06 0.7 0.8 0.9

Rates for durations longer than 30” are calculated pro-rata to the 30” rate: % the cost

per spot is calculated by multiplying the cost per second by the duration required e.g.

65” duration @ T10 = 166.666 (cost per second) x 65 = R10 833.

2. Specified positions in break:

2.1. Specific break will attract a 10% surcharge

2.2. Specific position in break will attract a 10% surcharge

2.3. Specific ad position WITHIN a specified ad break will attract a 15% surcharge

3. Solus Breaks (subject to availability): 25% surcharge.

4. These rates do not apply to special broadcasts : SABC TV will publish rates for such broadcasts well in advance of the broadcast date.

5. The rates quoted include commissions on net time costs.

6. All rates quoted are exclusive of VAT.

7. The advertising agency that enters into this contract on behalf of the advertiser shall be liable to SABC TV for payment of any fees in terms of this agreement. For purposes of interpretation the word “advertiser” appearing hereunder, shall be deemed to include advertising agency.

8. The broadcast of spot announcements and the acceptances of the facilities of the advertiser shall be subject to the provisions of the Broadcasting Act of 1999 and any regulations governing the advertising services of SABC TV and amendments thereto now or hereafter in force. As well as any special terms and conditions which

9. Any fees shown on monthly statements as due to SABC TV in terms hereof, shall be payable before the expiry of the term of payment indicated, calculated from the date of the monthly statement. Should SABC TV at the request of the advertiser or advertising practitioner agree to provide other facilities and/or services, the advertiser shall be obliged to pay in accordance with the same conditions the charge or charges determined from time to time by SABC TV.

10. If the advertiser omits, refuses or fails to pay any due amount promptly in accordance with the provisions of this contract or the above mentioned advertising code and regulations. SABC TV shall be entitled, without prejudice to any of the rights it may have. Forthwith to cease further broadcast of advertisements, to deny the advertiser the use or benefit of any other facilities and/or services included in this agreement, to cancel this contract and to recover any outstanding amounts which shall become immediately payable on such omission, refusal or failure.

11. In the event of SABC TV omitting for any reason whatsoever to broadcast a spot announcement in terms of this agreement in full, any claim by the advertiser against SABC TV shall be limited to a rebate as prescribed by the above mentioned advertising code and regulations.

12. Any rebate claim by an advertiser must be lodged with SABC TV within the payment terms as stipulated on the invoice of a spot

announcement. Failure to do so will render the claim null and void.

13. The advertiser shall not be entitled to cede any of its rights in terms of this agreement to third parties.

14. The advertiser hereby indemnifies and holds SABC TV and its employees harmless against any claims for damages to property or personal injuries, infringement of copyright, defamation, losses, legal costs or claims otherwise howsoever arising out of, in respect of or as a result of the broadcasting of advertisements covered by this agreement of the use of the advertiser of facilities provided by SABC TV. Should any such claim be made against SABC TV, it shall be entirely at the SABC TV’s discretion as to whether it admits or denies any such claim and SABC TV reserves the right to defend any such claim brought against it and to proceed to the final end and determination thereof and to lodge any appeal or appeals to any court of courts, to which it has the right to do so and in addition shall have the right to compromise, abandon or settle any claim made against it and to nominate legal representatives and to brief counsel in connection therewith, and the advertiser shall be liable for and shall pay all costs, charges and expenses necessary and reasonably incurred by SABC TV in connection therewith, or otherwise in addition to all sums of money whether for damages, costs, charges, expenses or otherwise howsoever which SABC TV may be ordered to pay to the said plaintiff in the said actions on the advice of its legal representative and counsel.

15. Commitment contracts: Contracts must be completed in writing and signed by both parties.

16. Although SABC TV will endeavour to ensure that your choice of programmes are available, it is to be understood that no such guarantee is given and that non-availability of your advertising channel/programme of choice shall not constitute a valid defence for not investing the amount committed as per the commitment agreement.

17. The cancellation deadline is as follows and will be strictly adhered to. A 100% cancellation fee will apply to commercials cancelled within 20 working days prior to broadcast.

18. Material to be at the SABC no later than 5 working days prior to broadcast.

i) Application for airtime (existing material) to be confirmed in writing no later than 3 days prior to broadcast.

ii) Application for airtime (new material) to be confirmed in writing no later than 5 days prior to broadcast.

19. SABC Television Sales will not accept responsibility for incorrect flightings if flighting codes are revised after finalisation of logs or if flighting codes are received less than 5 working days prior to broadcast. This will also apply to late additions and cancellations on finalised logs.

20. Deviations of actual broadcast times from advertised broadcast times of up to 30 minutes shall not constitute a valid defence for compensation or non payment for commercials flighted within the deviated period.

21. SABC TV reserves the right to cancel programmes and reallocate at its discretion. In this situation SABC TV will have the right to displace commercials purchased and rebook at a revised rate.

22. Rates quoted in the programme schedule must be related back to the rate grid. The “T” rate takes preference over the actual figures if a discrepancy occurs.

23. E & OE.

General Terms and Conditions - SABC Television

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Trading Terms & Conditions

1. Broadcasting Act of 1999 and RegulationsAll confirmation of orders and broadcast of spot announcements are subject to the

Broadcasting Act No.4 of 1999 as amended and the current Advertising Code and

Regulations as amended, including any special conditions which may be applicable from

time to time.

2. Rates:2.1 All rates quoted are exclusive of VAT.

2.2 Published rates are subject to change without prior notice.

2.3 All rates quoted are based on standard 30 second duration spots. SABC will apply a conversion table for rates of different durations and special broadcasts may attract different rates. Rates for durations of longer than 30 seconds are calculated pro-rata to the 30 second rate.

2.4 The rates quoted from time to time include commissions due on net time costs.

2.5 In the event of SABC omitting for any reason whatsoever to broadcast a spot announcement, whether in part or in full, then any claim by THE APPLICANT shall be limited to a rebate as prescribed by the current Advertising Code and Regulations. Any such rebate claim must be lodged by THE APPLICANT within TWENTY days of date of the dispatch of the applicable invoice. Failure by THE APPLICANT to lodge the rebate claim within the prescribed period will render any such claim null and void

2.6 Where applicable, settlement discount (agency commission) will only be granted to THE APPLICANT where the payment from THE APPLICANT has been received in the chosen account of SABC on or before the payment due date.

2.7 Commitment contract Contracts must be completed in writing and signed by both SABC and THE APPLICANT. No orders, amended order will be executed without a signed acknowledgement by both parties that they are in agreement with rates and /or adjustments. This arrangement applied to ALL contracts and agreements signed off with the SABC.

2.8 SABC will not accept responsibility for incorrect flightings of material if flighting codes are revised after finalisation of logs, or if flighting codes are received after deadlines for submission of material. This will also apply to late additions and cancellations on finalised logs

3. The following terms and conditions are also applicable:

3.1 Specified positions in breaks are subject to a 25% surcharge.

3.2 Although SABC will endeavour to ensure that THE APPLICANT’s choice of programmes are available, it is to be understood that no guarantee is given to THE APPLICANT or any others and that non-availability of any particular advertising channel/ programme of choice shall under no circumstances constitute a valid reason for not paying SABC any amount which may be owing from time to time.

3.3 A 100% cancellation fee will be applicable to commercials cancelled within 20 working days prior to broadcast.

3.4 THE APPLICANT accepts that deviations of actual broadcast times, from advertised broadcast times, of up to 30 minutes may occur from time to time. THE APPLICANT shall under no circumstances be entitled to withhold any payment resulting from such deviations.

3.5 SABC reserves the right to cancel and reallocate programmes at its discretion. In such an instance SABC shall have the right to displace commercials purchased and rebook at a revised date.

3.6 Rates quoted in the programme schedule must be related back to the rate grid. The “T”rate takes preference over the actual figures if a discrepancy occurs.

4. Disclaimer and indemnityTHE APPLICANT hereby indemnifies and holds SABC and its employees harmless against any claims for damages to property or personal injuries, infringement of copyright, defamation, losses, consequential losses, legal costs or claims otherwise howsoever arising out of, in respect of or as a result of the broadcasting of advertisements or any other broadcasts covered by this agreement, or of the use of THE APPLICANT’S facilities provided by SABC.

Should any such claim be made against SABC, it shall be entirely at SABC’s discretion as to whether it admits or denies any such claim, and SABC reserves the right to defend any such claim brought against it and to proceed to the final end and determination thereof and to lodge any appeal or appeals to any court of courts - to which it has the right to do so - and in addition shall have the right to compromise, abandon or settle any claim made against it and to nominate legal representatives and to brief counsel in connection therewith. THE APPLICANT shall be liable for and shall pay all costs, charges and expenses necessary and reasonably incurred by SABC in connection therewith, or otherwise in addition to all sums of money whether for damages, costs, charges, expenses or otherwise which SABC may be ordered to pay to the said plaintiff in the said actions on the advice of its legal representatives and counsel. THE APPLICANT shall further not be entitled to cede any of it rights in terms of this agreement to any third parties.

5. Proof of ClaimsA certificate signed by a manager or any director of SABC reflecting the amount owing by THE APPLICANT to SABC, in respect of the credit facilities granted to THE APPLICANT relating to THE APPLICANT’S dealings with SABC, and of the fact that such amount is due, owing and unpaid shall be prima facie (face value) proof of the effects therein stated for the purpose of any action (whether by way of provisional sentence or otherwise), proof of debt on insolvency or for any purpose whatsoever where the amount of such claims is required to be established, and it shall rest with THE APPLICANT to prove that such amount is not owing and/or due and unpaid.

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Media Terminology

• Above-the-Line Costs – Production costs related to story and script, producer, director and stars. The program’s other costs are “below-the-line.“

• Audience – A group of households or individuals who are attending, listening or watching something. It is often used to indicate viewers of a television program or another advertising medium. Audience measurements are expressed as percentages, or as estimated numbers of households or individuals watching or listening to a program.

• Audience Composition – Estimates of numbers of people viewing a program or time period, by age, sex, etc.

• Audience Duplication – The number or percent of households or individuals reached by one program (or station) that are also reached by another program (or station).

• AFP-Ad funded programmes. Programmes that are fully or part funded by an advertiser, e.g. Transmission with T Mobile.

• Audience Turnover – The ratio of cumulative to average quarter-hour audiences. Turnover is a valuable index of the consistency of an audience. If turnover equals 1.0, all the station’s audience for a given time period or daypart is tuned in during the average quarter hour of the daypart. If turnover equals 2.0, there are twice as many persons in the cume audience of the daypart as in the quarter hour.

• Average Audience (AA) – A widely used rating term, expressed as a percentage, to reflect viewing to the average minute of a program or time period. It is an average of the audience at minute 1, 2, 3, etc. As such, it serves as an estimate of the average commercial audience (households or persons).

• Average Episodes Per Viewing Household/Person – The average number of quarter-hours viewed by each household/person reached.

• Average Frequency – The average number of times households or persons viewed a given program, station or advertisement during a specific time period. This number is derived by dividing the Gross Ratings Points (GRPs) by the total non-duplicated audience (cume). For example, if a group of programs has achieved 30 GRPs and a cume of 20, then the average frequency is 1.5 exposures per person or household. The term is interchangeable with frequency.

• Average Hours – The average number of hours viewed per TV household, per day, per week, or per time period.

• Average Quarter Hour (AQH) – The number of persons or households estimated to be tuned to a specific channel or program for at least five minutes during an average fifteen minute period.

• Co-Sponsorship – Sponsorship of a program by two or more advertisers.

• Cost Per Point – An advertising cost calculated by dividing the cost of one or a series of commercial by the size of the audience, expressed in rating points. For example, if the cost of a commercial is R50,000 and the rating for a program is 12, then the cost per point is R4,166.67 (R50,000 divided by 12).

• Cost Per Thousand (CPM) – Advertisers’ cost per thousand viewers exposed to a commercial. The total cost for one or a series of commercials is divided by the projected audience shown in thousands. If the cost of a commercial is R50,000 and the projected audience is 4,606,000 (4,606,000 divided by 1,000), then the CPM equals R10.86.

• Cross-Platform Programs – Multiple exposures of a television program on two or more broadcast and/or cable outlets. The ordering customer declares that commercial load is common across each exposure. Average audience (AA%) and Gross Average Audience (GAA%) estimates will be reported in the NTI pocket

piece for cross-platform programs when GAA% is ordered by the broadcast network airing the program. If multiple episodes of a program are involved the program will be labeled an AT ( Additional Telecasts) as well as reporting GAA% and AA%. In cases where the commercial load is not completely identical or the measurement window exceeds one week a custom tape may be ordered.

• Cume or Cumulative Audience – The non-duplicated audience for one or a series of TV programs or time-periods. It is expressed as a percentage of a given universe. A household or person is counted once, no matter how many times the telecast has been viewed. This is also known as “reach” or “net reach.”

• Daypart – The time segments that divide a radio or TV day for ad scheduling purposes. These segments generally reflect a television station’s programming patterns. The most common dayparts are: prime time, daytime, late night, early morning, total day, sign-on/sign-off, prime access and fringe. There is no universal agreement, however, about the exact times for all these dayparts, and for this reason, Nielsen Media Research reports the data by time of day.

• Decoder – An electronic device used for converting a scrambled TV signal into a viewable picture.

• Dedicated Channel – Usually a cable television channel devoted to a single source for its programming, e.g., a public access channel or a program schedule channel.

• Delayed Broadcast (DB) – The broadcast by a local station of a network program at a time later than its regularly scheduled network time.

• Demographics – Audience breakdown based on various characteristics such as age, sex, income, education, etc. (Abbr: Demos)

• DTT - Digital Terrestrial Television  also known as  the ‘Freeview’ platform.

• Early Booking Discount - Advance Booking deadline-The date by which campaign approvals must be given by agencies to the sales department for bookings related to a given month. The EBD discount is then applied to the campaign.

• Fragmentation (Audience) – The increasing number of audience subdivisions which, together, constitute total TV usage. Television audiences are said to be fragmented, for example, across a broad spectrum of video sources: nine broadcast networks, more than 50 cable networks, hundreds of syndicated programs, new DBS services, VCR and video game usage, Internet usage, etc.

• Frequency – (1)The average number of times households or persons viewed a given program, station or advertisement during a specific time period, such as one month. This number is derived by dividing the Gross Rating Points (GRP) by the total non-duplicated audience (cume). For example, if a group of programs achieved 30 GRP’s and a cume of 20, then the average frequency would be 1.5 exposures per person or household. (2) A measure of Internet usage. Frequency can be expressed either in average minutes per user per month, or in average page views per month. Average minutes per user per month measures the average amount of time that the average visitor to the site spends on the site during the month. Average page views represents the average number of pages of pages on a Web site or properly viewed by the average visitor to the site during the month.

• Frequency Distribution – The number or percentage of individuals or households that were re-exposed to a program, station or advertisement one time, two tomes, three times, etc.

• Free To Air - TV channels offered free to users, subscription free

• Gross Audience – The total number of households or individuals in a television audience viewing for two or more time periods within

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a schedule of spots or programs without regard to duplication. For example, an individual is counted twice in gross audience if he/she appears in the audience of two of the spots or programs within the schedule.

• Gross Average Audience (GAA) Rating – The sum of the percent of households or persons tuning or viewing during the average minute of each telecast of the program, including repeat telecasts during the report interval. Duplicated tuning and viewing to the same program (or its repeat telecast) by the same household during the report period is counted each time.

• Gross Impressions – The sum of audiences, in terms of people or households viewing, where there is exposure to the same commercial or program on multiple occasions. Two gross impressions could mean the same person was in the audience on two occasions or that two different people had been exposed only once.

• Gross Rating Point (GRP) – A unit of measurement of audience size. It is used to measure the exposure to one or more programs or commercials, without regard to multiple exposures of the same advertising to individuals. One GRP = 1% of TV households.

• Household - A group of individuals who’s viewing is measured by the ratings supplier. This implies the social class of all members and Guests.

• Impacts - Number of people who view a commercial. One impact equals one person seeing a commercial in a 30” period.

• Impressions - The gross number of exposures to an advert by the target audience. An impression is an OTS/OTH that has actually taken place. See impacts

• Media Mix – The distribution of time and money allocated among TV, radio, print and Internet advertising that makes up the total advertising budget of an advertiser, agency or media buyer.

• Penetration – The percentage of households in a given population using a product or receiving a service. For example, the proportion of television households to total households in an area.

• People Meter – An electronic metering device attached to a TV set to measure tuning status (set on/off, channel, time, and duration of tuning) as well as demographic data (who is watching). Household members and their guests push buttons to identify themselves. The People Meter is used by Nielsen Media Research to measure nationwide audience measurement in the U.S, Canada, UK & SA.

• Pre-emption – The temporary replacement of one program by another.

• Prime Access – The prime access time is 7:30pm to 8pm. See, Daypart of Fringe.

• Prime Time – Peak evening television viewing time, most often 5-10PM.

• Profile - A classification of viewers to Channel, programme etc. which may be categorised by a single criteria i.e.; age, class. The profile must always total 100%.

• Population - In the case of TV, the total population is defined as everyone aged four or over in SA private households that contain a TV set in working order. And there is a separate classification for Adults 15yrs+.

• OTS - Opportunity to see: one exposure to an advertisement message.

• Out of Home Viewing - Defined as the TV audience viewing outside private homes, typically meaning pubs, clubs, offices, hospitals, hotel rooms etc. (excluded by BARB

• Quarter Hour Audience – Individuals viewing a station at least five minutes in a specific 15-minute period.

• Rate Card – A price list showing rates charged for commercial time for the month or period.

• Ratings Point – A value equal to one percent (one rating) of a population or universe.

• Reach – (1) In media ratings, the unduplicated number of individuals or households exposed to an advertising medium at least once during the average week for a reported time period.  It is interchangeable with Cumulative Audience and Net Reach. (2) In internet usage, Reach is the percentage of SA. Internet users that have accessed the Web content of a specific site or property.

• Reach (2) - Synonymous with coverage; more commonly used to denote the percentage of the target audience viewing at some time within a defined time range.

• Road blocking - The booking of the same timing by an advertiser for one product on multiple broadcasters, E.g.: both SABC 1,2 &3 with the aim of increasing coverage.

• Share of Viewing - Percentage % each channel is viewed by a target audience.

• Spilt Transmissions - The ability to transmit different copy over different regions.

• Strike Weight - The weight of advertising ratings bought per week.

• Target Audience – A portion of the TV audience identified (targeted) by an advertiser to be the most likely to purchase its product.

• Time Period – An interval of time on a station, cable system or network. Sometimes, but not necessarily, an entire Day part (prime time, daytime, etc.). In audience research, ratings for time periods are often calculated, as opposed to program averages, for purpose of evaluating station or network performance.

• Time Period Rating – Rating calculated for a specific time interval, such as 15 or 30 minutes, as opposed to a specific program.

• Total Audience – Percent of households tuning to all or to any portion of a program for at least 6 minutes.

• TVR - A TVR is a time-weighted average of available audience over a determined period of time: a movie (hour and 20 minutes +) an event which can be over a considerably longer period of time with highs and low points in viewing at specific times (Sport matches; Comrades Marathon; Olympics Opening Ceremony). A short duration where very little audience fluctuation takes place, ie. 15” / 30” commercial. In essence it is a % of a Target Market / Universe

• Saturation – Advertising that is heavily concentrated in a short period of time in order to attain maximum reach.

• Universe – The population chosen for research study. Universe estimates are the estimated number of actual households or people from which the sample will be taken and to which data from the sample will be projected.

• Weighted Average – A statistical quantity calculated by multiplying each value in a group by an assigned weight, summing these products and dividing the total by the sum of the weights .

• Weighting – A weight is a numerical value assigned to each unit of the sample. Weighting is the process of multiplying the unit data by the unit weight and then summing these weighted values across all units of the sample.

• Window – The period during which a network or other distributor has contractual rights to show or sell a program.

• Weekly Channel Reach - % of target audience that views a channel in an average week.

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FAQ

What is the difference between Reach and Share?

Reach is the average number of people who have watched something for at least 3 minutes - 3 minutes is the industry standard but you can change this if you want. Share is the number of people who watched something expressed as a % of everyone watching TV at that particular time

What is the difference between Weighted vs Un-Weighted?

An impact is one set of eyes seeing one ad once. We often look at impacts to see how well an ad campaign, channel, day part or programme is doing, so the greater the number of impacts something gets, the more people watching it. An advert can be 10, 20, 30, 40 or 60 seconds long and thus all different costs. In order that we can look at how many impacts something is achieving, we need to be able to

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TV Station Contacts

Tshifhiwa MulaudziGeneral ManagerSABC Television SalesTel: 011 714 7396Cell: 083 671 1141email: tshifhiwa@sabc.co.za

Kevin GreenNational Sales ManagerSABC Television SalesTel: 011 714 7186Cell: 082 336 7805email: greenka@sabc.co.za

Desiree Trout Head: Sponsorship and Business Development SABC Television SalesTel: 011 714 7435 Cell: 083 255 4596 Email: TroutD@sabc.co.za

Sello MatimeGovernment Sales ManagerSABC Television SalesTel: 011 714 7180Fax: 011 714 7173Cell: 082 560 0834email: matimesp@sabc.co.za

Ernest StoopNational Sales Manager: SportSABC Television SalesTel: 011 714 6321Fax: 011 714 5814Cell: 083 442 3096email: stoope@sabc.co.za

Setshwano SetshogoNational Media Strategy ManagerSABC: Business IntelligenceTel: 011 714 7029Cell: 079 886 4158email: setshogosl@sabc.co.za

Abdul MatheeInternal Sales and Operations Manager SABC Television SalesTel: 011 714 7323Fax: 011 714 7167Cell: 082 335 6475email: matheeaq@sabc.co.za

Debbie TaylorRegional Manager: Cape TownSABC Television SalesTel: 021 430-9636Cell: 083-644-1207email: taylorda@sabc.co.za

Mike ConradieRegional Manager: DurbanSABC Television SalesTel: 031 362 5121Cell: 082 561 3870email: conradiema@sabc.co.za

Tessa KhanGauteng: TV Sales ManagerSABC Television SalesTel: 011 714 7135Cell: 082 561 3829email: tessak@sabc.co.za

Channel Champion SABC SABC Television SalesTel: 011-714Tel: 011-714 7173Cell: email: @sabc.co.za

Lisa VilakaziChannel Champion SABC2SABC Television SalesTel: 011 714 7369Fax: 011 714 7173Cell: 083 659 3536email: vilakaziln@sabc.co.za

Meshni HutheramChannel Champion SABC3SABC Television SalesTel: 011 714 7121Fax: 011 714 7173Cell: 083 634 1212email: hutheramoh@sabc.co.za

Lungile NkosiProject Sponsorship ManagerSABC Television SalesTel: 011 714 7386Fax: 011 714 7197Cell: 082 469 2879email: nkosil@sabc.co.za

Ormy TshosaneNational Trade Marketing ManagerSABC: Business IntelligenceTel: 011 714 5331Cell: 084 814 0894email: tshosanesp@sabc.co.za

JOHANNESBURGSABC Group Sales and MarketingEntrance 13, Corner Canary and Artillery Road, Auckland Park PO Box 91102, Auckland Park, 2006 Tel: 011 714 7000/ 011 714 7390/1Fax: 011 714 7170/7179

CAPE TOWNPO Box 2551, Cape Town, 8000, 2006 Tel: 021 430 9679Fax: 021 439 6603

DURBANPO Box 1588, Durban, 4000Tel: 031 362 5425Fax: 031 362 5275

www.sabcgroupsales.co.za

Gauteng(011) 714-7000

Western Cape(021) 430 9600

KwaZulu-Natal(031) 362 5121

North West(018) 389 7444

Free State(051) 503 3219

Limpopo(015) 290 0273

Tshwane (012) 431-5319

Eastern Cape (041) 391 1257

Mpumalanga (013) 759 6627/8

RAP Studios(011) 714 4932

www.sabcgroupsales.co.za

Contacts