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SAMPLE SIZE: 32
Respondents who have replaced their car
Findings:-
Gender: Male: 25
Female: 7
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Findings:-
Age Group: Below 21: 3
21 – 30: 5
31 – 40: 12
41 – 50: 8
Above 50: 4
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Findings:-
Education: Intermediate: 2
Graduate: 8
Post-Graduate: 22
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Findings:-
Family Income: Below Rs. 45,000: 5
Rs. 45,001-60,000: 4
Rs. 60,001-75,000: 15
Rs. 75,001-90,000: 7
Above Rs. 90,000: 1
Findings:-
Marital Status: Single: 5
Married with no children: 8
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Married having 1 child: 10
Married having 2 or more child: 9
Findings:-
Occupation: Service: 9
Official: 7
Businessman/Self-employed: 6
Professional: 4
Others: 6
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Findings:-
Reason for Purchase of New Car
Reasons for Purchase of New Ford Figo No of ResponsesWanted to buy before trade-in value of the previous car become too low 15
Financial status has now improved 6Previous Car had Troubles 4
Became necessary for work 2
Disappointed with the dealer of the previous car 2Family structure changed 1
Wanted to have your personal car, apart from the family 1
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Maintenance costs for previous car were too high 1
Findings:-
Car Replaced with your New Ford Figo
Cars Replaced No of Responses
Hyundai Santro 8
Maruti Wagon-R 6Tata Indica 5
Maruti Alto 2
Maruti Zen Estilo 2
Chevrolet Spark 2Chevrolet Aveo UV-A 1
Other 5
Reasons for Purchase of New Car
0 2 4 6 8 10 12 14 16
Wanted to buy before trade-in value of the previous car become too low
Financial status has now improved
Prvious Car had Troubles
Became necessary for work
Disappointed with the dealer of the previous car
Family structure changed
Wanted to have your personal car, apart from the familyMaintenance costs for previous car were too high
R e a s o n s
No of Responses
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Findings:-
Other Cars Considered before purchase
Other Cars Considered No of Responses
Chevrolet Beat 26
Maruti A-Star 16
Hyundai i20 14
Maruti Swift 12Hyundai i10 11
Volkswagen Polo 11
Hyundai Santro 8Tata Indica 8
Honda Jazz 7
Maruti Wagon-R 6
Maruti Zen Estilo 5Hyundai Getz 3
Resondents who have changed their car with Ford Figo
0 1 2 3 4 5 6 7 8 9
Hyundai Santro
Maruti Wagon-R
Tata Indica
Maruti Alto
Maruti Zen Esti lo
Chevrolet Spark
Chevrolet Aveo UV-A
Other
C a r s
No of Responses
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Chevrolet Spark 1
Findings:-
Reasons for the Consideration of those Cars
Reasons for the consideration of those Cars No of Responses
New in the Market 14Same Price Range 11
Same Segment 9
Having Good Brand Name 9Current Car from the same Segment 1
Comparison seen in any Television/Magazines 1
Replacement Car users who have considered other cars before the
purchase of Ford Figo
0 5 10 15 20 25 30
Chevrolet BeatMaruti A-Star
Hyundai i20Maruti SwiftHyundai i10Volkswagen
Hyundai SantroTata IndiacaHonda Jazz
Maruti Wagon-RMaruti Zen Estilo
Hyundai GetzChevrolet Spark
C a r s
No of Responses
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Findings:-
Source of Information
Source of Information No of Responses
Friends and Relatives 14Magazines and Newspapers 12
Television 11
Internet 8
Pamphlets & Brochures 5
Reasons for the consideration of those cars
0 2 4 6 8 10 12 14 16
New in the Market
Same Price Range
Same Segment
Having Good Brand Name
Current Car from the same Segment
Comparison seen in any Television/Magazines
R e a s o n s
No of responses
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Findings:-
Key Satisfaction reasons in Ford Figo
Satisfaction Reasons No of Responses
Driving Performance 17
Mileage 14Comfortable Drive 14
Seating Comfort 8Design 7Bluetooth Interface 6
Roominess/Spaciousness 4
Air-Conditioning 3Quality 2
Durability 2
Storage Space 2
Sources of information
0 2 4 6 8 10 12 14 16
Friends and Relatives
Magazines and Newspapers
Television
Internet
Pamphlets & Brochures
S o u r c e s
No of Responses
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Safety Features 1
Reliability 1Engine 1
Findings:-
Dissatisfaction Reasons in Ford Figo
Dissatisfaction Reasons No of Responses
Mileage 4Seating Comfort 3
Air-Conditioning 2
Durability 1Reliability 1
Satisfaction in Ford Figo
0 2 4 6 8 10 12 14 16 18
Driving PerformanceMileage
Comfortable DriveSeating Comfort
DesignBluetooth Interface
Rominess/SpaciousnessAir-Conditioning
QualityDurability
Storage SpaceSafety Features
ReliabilityEngine
R e a s o n s
No of Responses
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LIST OF TABLES
S. No Table Name
Page
Reference1 Honda Automobile Industry Financial Status 23
2 Honda Siel Cars India Financial Status 24
3 Honda Total Sale 25
4 Honda City Sales 25
5 Honda Civic Sales 25
6 Honda Accord Sales 25
7 Manufacturing Wise Sales of cars in India 34
8 Segment wise Share of Car Sales in India 38
9 List of Cars in India Segment wise 39 - 40
10
Market Share of B and B+ Segment Cars in India during the F.Y.
2009-10 42
Total Responses of Consumers (Sample Size 100)
11 Users of Car 60
12 Reasons for the Purchase of New Car 61
13 Other Cars considered before purchase 62
14 Reasons for the Consideration of those cars 63
Dissatisfaction Reason in Ford Figo
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5
Mileage
Seating Comfort
Air-Conditioning
Durability
Reliability
R e a s o n s
No of Responses
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15 Sources of Information 64
16 Satisfaction Reasons in Ford Figo 65
17 Dissatisfaction Reasons in Ford Figo 66
18 Use of New feature „Bluetooth Interface‟ 67
19 Use of Bluetooth Interface while Driving 67
20 Use of New Feature „Height Adjustment‟ 69
21 Tagline “Feel the Difference” 70
22 Additional accessories installed in new Ford Figo 71
23 Place from where additional accessories have been Purchased 71
24 Additional Accessories Installed 72
25 Image o Honda as a Brand 73
First Car Users (Sample Size: 22)
26 Reasons for the Purchase of New Car 81
27 Other Cars considered before purchase 82
28 Reasons for the Consideration of those cars 8329 Sources of Information 84
30 Satisfaction Reasons in Ford Figo 85
31 Dissatisfaction Reasons in Ford Figo 86
Additional Car Users (Sample Size: 19)
32 Reasons for the Purchase of New Car 94
33 Other Cars have along with Ford Figo 95
34 Other Cars considered before purchase 96
35 Reasons for the Consideration of those cars 97
36 Sources of Information 98
37 Satisfaction Reasons in Ford Figo 9938 Dissatisfaction Reasons in Ford Figo 100
Replacement Car Users (Sample Size: 32)
39 Reasons for the Purchase of New Car 108
40 Car Replaced with your New Ford Figo 109
41 Other Cars considered before purchase 110
42 Reasons for the Consideration of those cars 111
43 Sources of Information 112
44 Satisfaction Reasons in Ford Figo 113
45 Dissatisfaction Reasons in Ford Figo 114
Replacement Car Users and have Additional Car also (SampleSize: 27)
46 Reasons for the Purchase of New Car 122
47 Additional Cars have and Replaced a car for the New Ford Figo 123
48 Cars replaced with and have additional other cars also 124
49 Other Cars considered before purchase 125
50 Reasons for the Consideration of those cars 126
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51 Sources of Information 127
52 Satisfaction Reasons in Ford Figo 128
53 Dissatisfaction Reasons in Ford Figo 129
54 Features Recommended for New Honda Car 132 - 133
LIST OF FIGURES
S. No Figure Name
Page
Reference
1 Sales Figure of New Ford Figo 16
2 Honda Automobile Industry Financial Status 23
3 Manufacturing Wise Sales of cars in India 35
4 Segment wise Share of Car Sales in India 38
5
Market Share of B and B+ Segment Cars in India during the F.Y.
2009-10 43
Total Responses of Consumers (Sample Size: 100)
6 Gender 54
7 Age Group 55
8 Education 56
9 Family Income 57
10 Marital Status 58
11 Occupation 59
12 Users of Car 60
13 Reasons for the Purchase of New Car 6114 Other Cars considered before purchase 62
15 Reasons for the Consideration of those cars 63
16 Sources of Information 64
17 Satisfaction Reasons in Ford Figo 65
18 Dissatisfaction Reasons in Ford Figo 66
19 Use of New feature „Bluetooth Interface‟ 67
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20 Use of Bluetooth Interface while Driving 67
21 Use of New Feature „Height Adjustment‟ 69
22 Tagline “Feel the Difference” 70
23 Additional accessories installed in new Ford Figo 71
24 Place from where additional accessories have been Purchased 71
25 Additional Accessories Installed 72
26 Image o Honda as a Brand 73
First Car Users (Sample Size: 22)
27 Gender 75
28 Age Group 76
29 Education 77
30 Family Income 78
31 Marital Status 79
32 Occupation 80
33 Reasons for the Purchase of New Car 8134 Other Cars considered before purchase 82
35 Reasons for the Consideration of those cars 83
36 Sources of Information 84
37 Satisfaction Reasons in Ford Figo 85
38 Dissatisfaction Reasons in Ford Figo 86
Additional Car Users (Sample Size: 19)
39 Gender 88
40 Age Group 89
41 Education 90
42 Family Income 9143 Marital Status 92
44 Occupation 93
45 Reasons for the Purchase of New Car 94
46 Other Cars have along with Ford Figo 95
47 Other Cars considered before purchase 96
48 Reasons for the Consideration of those cars 97
49 Sources of Information 98
50 Satisfaction Reasons in Ford Figo 99
51 Dissatisfaction Reasons in Ford Figo 100
Replacement Car Users (Sample Size: 32)
52 Gender 102
53 Age Group 103
54 Education 104
55 Family Income 105
56 Marital Status 106
57 Occupation 107
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58 Reasons for the Purchase of New Car 108
59 Car Replaced with your New Ford Figo 109
60 Other Cars considered before purchase 110
61 Reasons for the Consideration of those cars 111
62 Sources of Information 112
63 Satisfaction Reasons in Ford Figo 113
64 Dissatisfaction Reasons in Ford Figo 114
Replacement Car Users and have Additional Car also (Sample
Size: 27)
65 Gender 116
66 Age Group 117
67 Education 118
68 Family Income 119
69 Marital Status 120
70 Occupation 121
71 Reasons for the Purchase of New Car 122
72 Additional Cars have and Replaced a car for the New Ford Figo 123
73 Cars replaced with and have additional other cars also 124
74 Other Cars considered before purchase 125
75 Reasons for the Consideration of those cars 126
76 Sources of Information 127
77 Satisfaction Reasons in Ford Figo 128
78 Dissatisfaction Reasons in Ford Figo 129
