Sarah McLachlan’s Surfacing CD Cover Booklet

Audience, Purpose, Context

AUDIENCE:

General public, music-lovers, interested customers, broad range of people.PURPOSE:

CD Cover booklet- presents information about the title of the CD, tracks on the CD (traditionally lyrics are included), song-writer information.CONTEXT:

Source of entertainment, leisurely activity to listen to music- Information should be brief but helpful- Design should be appealing and interesting

Getting the Reader’s Focus

Size: Every page includes same format, same size picture, redundancy

Contrast: Dark background, vibrant middle

Position: Centered, guiding focus to the middleForm: Weight, Space, Mood

Boxes: Box around picture in the middle on every page

Content: Handwritten type, vibrant picture, sometimes lyrics camouflaged in dark background

Space & Grid

Grid: A CD booklet is usually 4x4 inches.

Placement: Centered – Pictures are placed in the center of the pages, roughly-drawn square falls in the four middle squares of grid.

Blank Space: There is a lot of blank space but it emphasizes center information

Format: Title, Picture, Credits & Song information

Type & Colours

Type: The type used on the CD booklet are Script Faces that simulate hand writing.

- For music information (i.e. length of song, instruments, vocals), a mix of serif and non-serif fonts are used.

Colour: Warm colours are used

REDS, ORANGES, YELLOWS

Front Cover uses Neutral colours: Black, Gray, White

-Colour creates a more serious tone, reflective mood.-Gradients are used for the mysterious, aura-effect

Gestalt Principles

Law of Symmetry

-Booklet set up to look symmetrical on every page

-Same format on every page, black background blends together

Law of Figure & Ground