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Schawk SuStainability

we help keep you Green.

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companies are focused today: they understand the drivers of sustainability. they know that resource conservation affects the bottom line. they know that sustainability and profitability are intertwined. And they know that consumers are aware of sustainability and will express this with their wallets. Adding to the urgency is a lesson learned during the economic downturn that started in 2008: When capital-intensive sustainability measures are dampened, brands focus on sustainability with faster payback.

And perhaps most influentially, governments around the world are getting involved. the reality is this: brands need help planning and executing the most effective measures for driving sustainability in processes, products and packaging – and for winning shoppers with the results at home, on the go, in the store and on the shelf.

One key is engaging the right service providers to carry this out – service providers who can build sustainability into the processes that bring brands to market.

brandS are puShinG SuStainability.

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At the same time, Schawk practices sustainability internally. We’re aggressively reducing our own carbon footprint. We have achieved 100 percent clean production technologies at all of our facilities globally. We operate according to our Seven Pledges of Sustainability.

Schawk’S Seven PledgeS of SuStainability

Ensuring that our operations all over the world continue to use clean production technologies and follow best practices for environmental protection.

Providing goods and services to our clients that enable them as brand owners and retailers to meet and exceed both regulatory and proprietary environmental initiatives.

Building and nurturing collaborative relationships with our clients, suppliers, product and service collaborators and industry associations to enable a swift and intelligent exchange of environmental solutions.

Helping our clients streamline their brand development workflow through better use of best practice workflows, technology, enhanced materials selection, and source reduction.

Leveraging our knowledge and experience to innovate new services and solutions that drive environmentally friendly brand development thinking forward.

Nurturing the climate of innovation inside the company that makes great leaps forward possible.

Creating a healthy environment in the communities in which we live and work and to the world community as well.

Schawk and SuStainability.

Schawk can promote sustainability globally throughout the brand lifecycle, via deep process efficiencies and collaboration, superior knowledge of substrates and printing, and through materials and resource savings at every stage. Research has shown that brands receive their sustainability information in an unsystematic, piecemeal way, from designers, printers, converters, etc. The results are often suboptimal. Schawk solves this problem with sustainability expertise that starts with creative design and runs through to printing and print management.

Best of all, Schawk delivers sustainability simultaneously, with agility, efficiency, quality and consistency for your brand. For Schawk, sustainability is not an a la carte item – it’s part of the process.

“Service providers [like Schawk] whose services are in the areas of strategy, design and premedia can be inherently sustainable.

… The measures that reduce the energy outlay for packaging are, first and foremost, measures that actually improve the entire workflow process, resulting in superior design concepts, better-quality packaging and more agile and efficient delivery of that packaging to the marketplace.”

– from the Schawk white paper “Sustainability: a brand Point Management Perspective”

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how we help Make you SuStainable:

Service-baSed SuStainabilitybrandinG and deSiGn

In the world of brands, the most effective sustainability begins at the strategic stage. It’s been shown that up to two-thirds of a package’s material requirements are determined early, in the strategic and creative phases. Because of our skills here – and because we collaborate so well with our own premedia experts – we can build sustainable materials and processes into the brand lifecycle. this promotes faster and more accurate work at the execution stage, saves resources and avoids rework. Schawk and Anthem Worldwide, our strategic design company, can:

• Visually articulate and express corporate sustainability philosophies

• Drive sustainability in identities, packaging and delivery systems with our knowledge of shapes, materials, substrates and inks

• Carry out the branding and design of specifically green products

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Premedia exPertise

Sophisticated branding and marketing ideas go through many stages of premedia, often on a global scale, where precious resources of time and material can be lost or significant savings can be realized – with bottom-line benefits. Schawk’s premedia and color management skills are state-of-the art and global. We drive sustainability through:

• a rigorous development process for extended color gamut printing to achieve better color while reducing ink and substrates and energy used to get up to color

• Printer analysis/audits that refine the process of inputs to come up to color quickly

• Print management services that significantly avoid rework

• Printer scorecard – drives accuracy and reduces lost time and wasted material

• Upstream collaboration that promotes faster and more accurate work at the execution stage, saves resources, avoids rework.

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Materials expertise

For brands to push the envelope on sustainability in materials, they need a partner who understands how those materials work as structures, on press, on shelf and in the environment. Schawk does.

Ask us about using biodegradable substrates and inks, how they perform on press and how they respond in an outdoor environment.

• EPA-recognized Corn-based inks such as EFI’s new VUTEk BioVu ink

• Non-hazardous low and no VOCs (Volatile Organic Compounds) inks

• Fully biodegradable PVC substrates such as Ultraflex’s BIOflex

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• copy management: Reduces data entry, automates work, reduces resource-intensive errors on packaging

• asset management: Reduces resource-intensive recreation of assets and shipping costs

• workflow management: Formalizes the graphics workflow process allowing for measurements and improvements

• online proofing: Significantly reduces costs of producing and distributing proofs, reduces use of paper and ink

• kpi reporting: Quickly identifies bottlenecks, inefficiencies and other weaknesses in job progress, asset use, etc.; saves resources – material, energy, time.

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how we Make you More SuStainable:

proceSS-baSed SuStainabilitySustainability isn’t found just in materials. It’s achieved in processes that use less energy and resources and eliminate rework. Schawk’s brand management processes are proven to drive quality and consistency in branded materials – but they’re also deeply sustainable.

diGital proceSSeS

BLUe™ brand management technology combines web-based software product modules, managed services, implementation services and on-site and implementation support.

decouplinG

Decoupling is the trend of brands consolidating their premedia work with a dedicated expert provider – not leaving production to advertising agencies. this drives quality, consistency, price benefits and sustainability in reduced materials and rework.

Closed-looP serviCes

Closed-loop services consolidate premedia, printing and fulfillment of retailer promotional materials under one roof. The sustainability benefits are enormous. This advanced process drives time and cost savings and focuses transportation resources on final delivery of products, not on intermediate stages. Today, it especially benefits Schawk clients who operate over wide geographical areas.

• Production art, printing and packing and shipping: Schawk analyzes data coming directly from the retailer’s cash registers through its Online Inventory Management and Tracking System. When integrated with Schawk’s digital printing capabilities, this enables each store to order and obtain the right products at the right time. As few as one or two pieces of targeted collateral can be printed efficiently for a single store through variable-data technology. This greatly reduces printing resources and waste.

• Custom pack-out: Delivers customized materials based on precise store data, eliminating the printing and shipping of unneeded materials.

• FsC Certification: This certification of Schawk’s 100,500-square-foot Los Angeles facility represents our commitment to the management of natural resources. It assures Schawk clients that requests for FSC-certified paper can be documented all the way through the supply chain.

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Schawk, brand point ManaGeMent and SuStainabilitythe strength of Schawk’s services is that they reflect the principles of brand point management. Brand point management is the integration of processes across the lifecycle of a brand – from strategy and creative through execution and print management – to drive agility, quality and consistency in the materials that win consumers’ hearts.

Our sustainability expertise is part of this integration. Brand point management drives the collaboration and efficiency that are crucial to sustainability. And when combined with our enormous knowledge of color, substrates, processes and printing – and our industry-leading workflow technology – you have a partner that can solve sustainability challenges in a very thorough way, permanently.

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Schawk helps companies create compelling and consistent brand experiences while contributing to environmental sustainability.

Want to knoW more?

Talk to us.

Call: Barbara Glass at 203.327.7600 Email Us.

Schawk, Inc., (NYSE:SGK), is a leading provider of brand point management services, enabling companies of all sizes to connect their brands with consumers to create deeper brand affinity. With a global footprint of more than 48 offices, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touchpoints. Founded in 1953, Schawk is trusted by many of the world’s leading organizations to help them achieve global brand consistency. For more information about Schawk, visit http://www.schawk.com.

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© 2010 Schawk, Inc. All Rights Reserved. No part of this work may be reproduced in any form without written permission from the copyright holder. Schawk is a registered trademark of Schawk, Inc. The Schawk logo is a trademark of Schawk, Inc. BLUE is a trademark of Schawk, Inc. All other trademarks are the properties of their respective owners.