Project: Advanced Business Analysis Based on a real company (public or non public)

The purpose of the project:• Assess the strategic position of the company• Evaluate the strategic choices available• Propose a reliable strategy for the subject company

Recommended topics

A. Strategic position analysis:

• The environment analysis – Competitors, markets, regulations, discoveries, opportunities and threats

• The strategic capabilities – Resources, competences, strengths and weaknesses

• The culture, beliefs and assumptions of the organisation• The expected power of stakeholders

B. Strategic choices:

• Generation of strategic options: growth, acquisition, diversification or concentration• Evaluation of the options to asses their relative merits and feasibility• Selection of the strategy or option

C. Strategy proposal

• Present the appropriate strategy for the subject company• Conclusions