Seaside Tourism in the UK

Kurt JansonDirectorTourism Alliance

The Tourism Alliance

• Umbrella Trade Association formed in 2001 to “speak with one voice” to Government on tourism issues.

• Comprises 50 member organisations that represent some 200,000 businesses.

• Purpose is to lobby and work with Government on policies that support the tourism industry and its contribution to the economy.

Value of Tourism to the UK

• Tourism generates £134bn per annum

3.0

18.7

23.8

1.0

57.1

Revenue (£bn)Carriers

Inbound

Domestic

Second Homes

Day Visits

In the Beginning …

ONE IN 11 PEOPLE WORK IN TOURISM IN THE UK

Aviation Capacity

In 2012, Tourism Revenue Increased by 6.9% to

£134bn

In 2012, Tourism Generated 180,000 New Jobs for the

UK Economy

As we speak:

•Inbound Tourism Revenue is Growing by 11%

•Domestic Tourism Revenue is Growing by 3%

Domestic Tourism

Domestic Holiday Trips (m)

The Seaside accounts for 30% of all Holiday Trips in the UK

Holiday Nights (m)

The seaside accounts for 38% of holiday nights with accounting for a smaller share of shorter trips than long trips (27% vs. 44%).

Holiday Expenditure (£m)

The Seaside accounts for 31% of all holiday expenditure in the UK

Holiday Activities

• Visiting a Beach is the Second most popular Activity undertaken by people on Holiday

• Swimming is the Fourth most Popular Activity undertaken by people on Holidays

• Sunbathing is the Fourteenth most popular Activity

Day Visits (m)

The Seaside accounts for just 9.1% of all Day Visits undertaken in the UK

DayVisit Activities

• Visiting a Beach is the Twelfth most popular Activity undertaken by people on a day Trip

• However 32% of Day Visits over 6+ hours in duration are to the seaside

• Expenditure on Seaside Day Trips amounts to £4.7bn

Day Visits By Region

Overall

• Tourism accounts for £8.9bn in expenditure in Seaside Economies

• Generates 180,000 Full Time Jobs

Tourism Strategy

TARGETS

1. Increase inbound tourism by 4.0m visitors

per annum over the next 4 years.

2. Increase domestic tourism by 4.5m trips

per annum.

• If these targets can be achieved, the tourism sector will provide the UK economy with around 35,000 additional FTE jobs.

Sets out 31 initiatives to achieve these targets.

Seaside Tourism in the UK

Kurt JansonDirectorTourism Alliance