SECTOR PROGRAMME ON TOURISM

• Will be done by consultant, Nordic Marketing

• Financed from Barents 2010

Goals of the Sector Programme

• Long term goals to develop tourism in the Barents Region

• Practical activities to reach the goal• Common, cross-border frames for

activities and development

Starting Point

Need for– cross border cooperation in Barents Region– common regional aims for development– coordination and decision making – long term goals to develop certain sector -

tourism– common strategy – concrete activities by starting new and

steering existing processes to common goal

Starting Point

• Added value to tourism sector by connecting regional resources

• Systematic use of regional resources common goal

• Arctic Europe Marketing Plan is one part of the Tourism Sector Programme

Sector Programme• Approach analysis

– infrastructure– actors– actual state of tourism– education, research– regional strategies– products, channels present state,

needs for development

Sector Programme

• Long term and short term aims• Means• Outlines for the cooperation in the

Barents’ tourism• Financing• Arctic Europe Marketing Plan

Process

• In the first phase– participating regions

•Lapland•Murmansk•Norrbotten•Finnmark

Process

• Regional workshops for tourism actors will be arranged in every participating region– analysis of the starting point, needs,

goals and willingness to cooperate• Other regions are hoped to participate

to workshops

Arctic Europe Marketing Plan

– Goals•Create and reinforce the image of

the Barents Region in the market•To intensify the sales•Gather good and existing products,

projects and processes together and start develop the marketing and sales cooperation

Goals of Joint Marketing

• To create practical joint marketing co-operation between the key partners

• To get more tourists in the Barents region• To launch the ARCTIC EUROPE –concept and

product entities to the markets• Stabilize the ARCTIC EUROPE products in the

markets, enhance the familiarity and increase sales

What next?

• Workshops• Financing