Selection meeting

Marta SmolíkováCZ local expert

Prague16th – 18th, January 2012National Technical Library

Future City Jobs

1. Recap on How the Local Workshop (FCG) went

Where FCG went on? Communication Space Školská 28 http://skolska28.cz/page.php?page=4

How many participants? 14 (date before xmas = trouble)

Theme: how to develop young people’s potential in the area of cultural and creative industries in Prague?

The main focus was on creating better conditions for employment of young creative people rather than solving unemployment issues in general.

Reflections of participants

„Thank you for the workshop it has been highly motivating meeting full of inspiration!!!“

(free lance design festival manager)

„I had found myself in a trully good company during Future City Game, I also came to the point it was not easy to go through the whole process. Many times I had to find quite a lot of tolerance in myself and it was very important for me. „

(free lance arts manager and former officer at the town council)

Media

Czech Radio in the program called „Is the capital able to use the creative potential to suceed in future?“http://www.rozhlas.cz/cro6/tipy/_zprava/praha-kreativni-projekt-vyuziti-tvurcich-profesi-pro-budoucnost-mest--990253

Public Service Magazine (Veřejná správa) 2000 copies of the magazine with the reflection of FCG in Prague will be published in February together with the city regeneration topics. The magazine is distributed to the all city councils in the Czech Republic. http://www.mvcr.cz/clanek/verejna-sprava-904484.aspx

Conclusion

Most ideas build on improving communication between local authorities, cultural organisations and individuals. All participants see the main problem in growing bureaucracy, corruption and general unwillingness to change anything. Changes can be achieved through inter-sector cooperation and expertise sharing. Local authorities (city) can play the role of a mediator in this process. Local authorities are expected to offer grants, vacant premises; they should guarantee transparency of public tenders, support further education, etc.

2. The ideas from each team that were produced

Green team Winning IdeaCreative Public Procurement

Martin Stára, David Toušek, Lucie Vopálenská, Veronika Souhradová, Ivana Jungová Main IdeaEffective use of public money for financing creative and cultural industries. Linking creative entrepreneurs and artists with each other and with needs of local communities/cities.

Outcomes of the project

1. Municipalities will produce lists of creative and cultural industries – voluntary register for everybody interested in information about public tenders.

2. Online access to information about public tenders, electronic auctions and market demand listed according to business area/profession.

3. Existing agencies and NGOs will be engaged to provide consultancy services and support.

Benefits

Municipalities will gain information about local companies and their occupation

More money will be spent locally, local entrepreneurs and companies will be able to access information about business opportunities more easily

Better choice for investorsBetter choice of suppliers (according to price vs.

quality)Higher transparency of spending public money Gaining a contract is key to company

development and employment strategy

Benefits

Support of city representatives, i.e. more than just cultural department

Willingness to publicize tenders for contracts cheaper than stated by law

Willingness of entrepreneurs to register their business and take part in tenders

Trust in the system

Benefits

Political support, understanding that creative and cultural industries have great economic potential and that it pays off of to use public money to develop the sector to strengthen its position in the labour market

Support of city representation and interest from contractors

People: coordinator (manager), IT specialist, server, administrator,

We are considering an option of founding a new institution or engage an existing NGO).

Benefits

Economic development of the sector through companies and entrepreneurs that will be able to employ new people.

Increased level of information about public tenders – what are the current plans and needs of the city more competitive environment

Companies or NGOs need motivation to use successful local companies that focus on consultancy or auditing services.

Approach

Higher quality for lower priceEntrepreneurs will have better access to public

money If this system will work for public sector it may

be taken over/adopted by commercial sector Political advantage: cities will save money, local

business will profitSuccessful day: at least one update (i.e. offer) per

day Persuade officials to introduce and use the

system

Approach

Invite respective parties to get registered Create a website listing all tenders, offers, and auctions

(listing will be done by profession/ company focus)Ask all municipal organizations to take part in the

initiative and provide information for the web sitePromote cultural and creative industries in municipal

and other press materials Ask companies and entrepreneurs to make their

contracts and offers public Appoint a consultancy agency or specialized NGO that

would provide assistance to newcomers or companies disqualified from tenders; this would improve professionalism

Red team

Name: Creative incubator –Neighbourhood Hub

Definition: To create opportunities, a low rent work space and creative environment for young creative people (unemployed or starting up)

Starting point:City is looking for solutions of employment of young

peopleCity owns unused propertiesHUB – shared working space, combination of

professional, office and creative incubatorBeneficial activities for local community

Process

city will advertise availability of space for rent selection process for tender submission of applications, best one wins

(according to criteria specified in advance)administrator (city appointed) – supervision

of terms of use, advertising the spaceSole trader introduces own plans and gains

city approval

Rules

Age restriction (18-35 years)User (graduate)Length of leaseBusiness areaPublic presentation

Users

Group A – ‘kitchen table’ entrepreneurs those who have their own business set-up

and running looking for cheap premises and creative

space outside their home

Group B - unemployed creative people, graduates, infiltrated into group A to gain experience

Cooperation

CityMunicipal organisationsSchoolsEmployment officePublic serviceCommunity service

Advantages

Business expansion in local areaPlace for sharing experience, contactsGeneration of ideas beneficial for the

local community (consultancy services, exchange, communal activities)mapping of active entrepreneursmapping of their needs

cooperation with local authorities

Orange team

Name of idea: We won´t play without you (project supporting voluntary work in cultural organisations)

In cooperation with HESTIA organisation that helps cultural organisations create opportunities for young volunteers.

goal: to get praxes, contacts, working experience

one paid specialist position to work with volunteers. This person would help to introduce voluntary work scheme in 30 cultural organisations within one year (based on ‘A Year with Difference’ project).

Aim

Create a web portal for advertising free positions for volunteers

Encourage organisations to create new positions for volunteers (this will provide volunteer workers with new expertise and improve their future employability in the creative industries sector)

Current situation

More information to be found in the publication ‘Volunteers for culture’; volunteer organisations websites – at the moment, volunteers are used mainly as social workers, they are not used much in the area - of arts lack of praxes/rules

the main problems are: lack of information, problems with financing, low numbers of employees in these organisations, scepticism

Approach

Information campaign aimed at selected institutions (about 30 cultural institutions – libraries, galleries, theatres) + project promotion + training for volunteers / May 2012

Situation mapping in a selected organisation, choosing the right model for volunteer work (creation of one position for a volunteer) – June-August 2012

Supervising organizations and helping them solve their volunteer issues / September – February 2012/2013

Approach

Conference organised at the end of the project – presentation of good practice, web portal advertising vacancies for volunteers + programmes for schools / March-April 2013

ConditionsMoney to pay the specialist, interest of

cultural institutions to take part in the project.

3. After FCG actions

Actions that have taken place since the workshop (ie have any of the group continued to meet/work together to take forward their ideas, have there been any other developments etc)

Meeting the City Council Representative, chairman of the cultural and introducing him the 3 ideas of the team – he found that fit

Other reflections

4. Other reflections on FCJ – how it’s going, how they feel about it etc

The city government fail down before the FCJ, new coalition, same Mayor

New representative for the Culture in the City Hall

Department of the Business saw the project as more

social or cultural, not as a part of business agenda (needs to be done work there)