SELLING ROTARY:

PROMOTING ROTARY’S PUBLIC IMAGE

Rotary D 9820 PETS and District Assembly, April 2015

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STRATEGIC PLAN

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INCORPORATING ROTARY’S BRAND

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KEY RESOURCESKEY RESOURCES

KEY RESOURCES

Media Center

Brand Center Voice and Visual Guidelines

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KEY RESOURCES

Rotary Public Image Coordinators (RPICs)

Wendy Gaborit (Zone 8)

Leanne Jaggs (Zone 7b)

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YOUR PUBLIC IMAGE COORDINATORS

• Help you in field to promote great work of members & clubs

• Assist in creating strategic partnerships across the zone• Strive to enhance brand recognition, understanding &

trust• Advise you on media strategies• Support you in your training• Provide advice• Promote RI/PI/District initiatives

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TRADITIONAL MEDIA

Television, radio, and print ads

Billboards

Newspaper

articlesRadio

announcements

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NEWSWORTHY STORIES

• Outstanding volunteers• Projects with local connections• Program participants• Scholarship recipients• People who benefited from

Rotary service• PolioPlus activities

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PROMOTE ACTIVITIES ONLINE

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SOCIAL MEDIA

• Target the appropriate audience

• Foster online relationships

• Follow and share stories

• Appeal to non-Rotarians

• Reflect Rotary’s brand and voice

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NEW EYE CATCHING STREET FLAGS

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PUBLIC IMAGE BLOG

• Promote and visit our PI Blog site:• http://public-image-action.blogspot.com/

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Mobile billboards

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Start planning now... Your PR Team• Put together an extraordinary PR team

• Develop a budget. Do you have a Club PR budget?• Your team should

• know your club’s story • know your Club’s signature projects • know and identify newsworthy events

• Supply media releases to: All local media: print, TV and radio and include photos Web – relevant websites you can promote to (including your Club’s website)

• Shout it out: more voices = great volume! Inform everyone in your club and encourage them to tell others about your

message.• Invite the media to events or event releases/announcements

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KNOW YOUR AUDIENCE

• The public• Potential new members• People directly affected by Rotary projects• Political, business and community leaders• NGOs and not-for-profit organisations• Youth, young people and their parents• Journalists, reporters and bloggers• Specialist media• Club members and other Rotarians

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More Members

More Capacity To Achieve

More Partner Support

More High-Impact Projects

More Attractive Clubs

ROTARY SUCCESS CYCLE

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THANK YOU