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PE - Acquire information about the sport/event industry to aid in making career choices. SEM1 1.01. PI - Discuss the nature of the sports/event industries PI - Describe the impact of sports/events on communities. Teams Security Advertising Marketing Sporting Goods Media. - PowerPoint PPT Presentation
1.01 Acquire information about the sport/event industry to aid in making career choices
PE - Acquire information about the sport/event industry to aid in making career choicesPI - Discuss the nature of the sports/event industriesPI - Describe the impact of sports/events on communities
Businesses in SportsTeamsSecurityAdvertisingMarketingSporting GoodsMedia
Kaser, K. & Oelkers, D.B., (2001). Sports and entertainment marketing [pp. 9,14-17, 18-22]. Mason, OH: South-WesternSports SegmentsProfessional Teams
Sports SegmentsHealth Clubs
Sports SegmentsVenues:The place where the game or event takes place.
Partner ActivityCreate a PowerPoint describing assigned segment of the Sports or Entertainment IndustryInformation to Include:Brief History of the SegmentMajor Companies/Organizations/IndividualsLocal Examples (Is the segment represented in NC?)Major Events Associated with the SegmentExample of Marketing(Include at least 1 example of promotion or advertising)
You may use your phone for researchSave to Flash DriveBe prepared to present to the class
Growth of Sports and EntertainmentIncrease in:Participants FollowersAttendanceMedia coverageEntertainment Spending
InternationalizationSports/Entertainment are global
Lindauer, Chris. "History and Evolution of SEM." sportscareerconsulting.com. Sports Career Consulting, 17 Dec 2005. Web. 20 Aug 2010. . Trends in EntertainmentEntertainmentInternet Web CastsEvent marketingSpecific ChannelsViral MarketingSmart Phones/MusicYou Tube
Trends in SportsNaming RightsExtreme SportsSport Specific ChannelsLabor IssuesSocial MediaMulti UniformsNew VenuesInternationalization
Sports/Entertainment Provide Positive ResultsEscape from day-to-day life (health, entertainment and achievement benefits)Strong public image/team unity(attracts additional tourists)Multiplier effect throughout city Spectators and participants Economic Impact
Shank, M.D. (2002). Sports marketing: A strategic perspective [2nd ed.](pp. 85-86). Upper Saddle River, NJ: Prentice Hall.Pic: http://www.travelstripe.com/images/crowd-at-lyon-world-cup-rugby-match1.JPGPositive Economic Impact- Increase in local business, jobs and consumer spending (Direct Impact)
- Contribute to tax base(Fiscal Impact)- Hospitality/Sales/Ticket Taxes- Bring business to abandoned areas
Kaser, K. & Oelkers, D.B. (2001). Sports and entertainment marketing[pp. 30, 36-37]. Mason, OH: South-Western.
Kern, W.S. (2000). The economics of sports [chapter 1]. Retrieved Aug 23, 2010 from http://www.upjohninst.org/publications/ch1/kern-sports.pdf
Pic: http://de.academic.ru/pictures/dewiki/67/CamdenYards_2005-05-08.jpgNegative Economic Impact- Questionable impact on tax revenue. - How much do communities actually make?- Divert resources from other priorities (education, roads, public safety)- Community can be "held hostage" by a team.
http://www.chriscreamer.com/images/logos/6/256/full/3097.gifBuilding Venues and Hosting Events Positive and negative effects on Communities. - Expensive to build venues and host events. + Communities can profit from both.
Minimize Negative ImpactLong-term stadium leases.Diversify-host more than one sport.Host multiple events in stadium/arena.Provide necessary security/traffic resources.
Partner ActivityRead the articles provided.Answer the following with you partner:Write a summary of the ArticleWhat is the issue?Does the issue provide a positive or negative impact on the community?Costs involved (dollar amounts)Who is paying?Does the author give an opinion?Do you agree or disagree? Why?
Be prepared to share and discuss with the class