pupdepartments.ac.inpupdepartments.ac.in/syllabi/Academic Session 2018-19/Faculty of... · Web viewLovelock, Christopher H., Services Marketing: People, Technology, Strategy,

MBA (Applied Management) -Five Year Integrated Course (Part-III) Semester V and VI

For 2018-19 and 2019-20 Sessions

SEMESTER

5

PAPER

CODETITLE OF PAPER INTERNAL

MARKS

EXTERNAL

MARKS

TOTAL

CREDITS

AM 501 PROJECT MANAGEMENT 50 50 4

AM 502 FOUNDATION OF CORPORATE STRATEGY 50 50 4

AM 503 SERVICES MARKETING 50 50 4

AM 504 MANAGEMENT INFORMATION SYSTEM 50 50 4

AM 505 PRODUCTION AND OPERATIONS MANAGEMENT

50 50 4

AM 506 RURAL MARKETING 50 50 4

AM 507 SEMINAR ON TRAINING REPORT 50 0 2

AM 508 VIVA VOCE 0 50 1

TOTAL - SEMESTER 5

(700)

350 350 27

SEMESTER

6

PAPER

CODETITLE OF PAPER INTERNAL

MARKS

EXTERNAL

MARKS

TOTAL

CREDITSAM 601 ENTREPRENEURSHIP AND SMALL

BUSINESS

50 50 4

AM 602 BUSINESS TAXATION-II 50 50 4

AM 603 MANAGEMENT CONTROL SYSTEMS 50 50 4

AM 604 MANAGEMENT OF FINANCIAL SERVICES 50 50 4

AM 605 STRATEGIC COST MANAGEMENT 50 50 4

AM 606 RETAIL MANAGEMENT 50 50 4

AM 607 SEMINAR ON BUSINESS PLAN

DEVELOPMENT

50 0 2

AM 608 VIVA VOCE 0 50 1

TOTAL - SEMESTER 2

(700)

350 350 27

Syllabus for MBA (Applied Management) FYIC, Session 2018-19 and 2019-20, Semester 5th and 6th.1 | P a g e

SEMESTER V

AM 501 - PROJECT MANAGEMENT

The objective of this course is to enable the student to evolve a suitable framework for the preparation, appraisal, monitoring and control of projects. At the end of the course students should be able to (1) understand all aspects necessary for project success from initiation to closure, (2) develop the competencies and skills for planning and controlling projects, and (3) understand and apply the tools and techniques of effective project management

Unit – I

Concepts, categories of project; project life cycle; tools and techniques for Project Management; Government Incentives to a Project. Project Ideas, Cost- Benefit Analysis of ideas, sources of new project ideas. Project feasibility study: Pre-feasibility and feasibility study associated with project preparation; Project Analysis: A Detail Study of Market Analysis, Technical Analysis, Financial Analysis, Economic Analysis & Ecological Analysis.

Unit - II

Project Planning: Meaning and process; Project Scheduling: Meaning & Process; Techniques of Project Scheduling: Bar Charts, Network Based Scheduling –PERT& CPM. Project Controlling System: Design of Project System; Work Breakdown Structure; Project Execution Plan; Project Control System & its techniques.

Text and Readings: Students should focus on material presented in lectures. The text should be used to provide

further explanation and examples of concepts and techniques discussed in the course:

1. Herzmer, Project Management, CBS Publication.2. Pinto, Jeffery: Project Management, Pearson Publication.3. Prassana Chandra: Projects, Tata McGraw Hill Education, 7th edition.4. Nagarajan, K.: Project Management, New Age International Publisher.

SCHEME OF EXAMINATION

⦁ English will be the medium of instruction and examination. ⦁ Written Examinations will be conducted at the end of each Semester as per the Academic Calendar notified in advance ⦁ This course will carry 100 marks of which 50 marks shall be reserved for internal assessment and the remaining 50 marks for written examination to be held at the end of semester. ⦁ The duration of written examination shall be three hours. ⦁ The internal assessment marks shall be based on factors such as: (a) Mid-term test (20 marks), Written assignments (20marks), and Attendance/class Participation (10 marks).⦁ The minimum marks for passing the examination shall be 40% to be obtained separately both in internal assessment and external written examination.

INSTRUCTIONS FOR THE EXTERNAL PAPER SETTER

The question paper will be divided into three sections. Section – A and Section – B will be based on Unit – I

and Unit- II of the syllabus respectively. Each of these sections will contain four questions of 7.5 marks

each. The students will be required to attempt two questions from each of these sections. Section – C will

be compulsory. It will be based on entire syllabus and will contain 12 short answer type questions of two

marks each out of which the students will be required to attempt any 10.


AM – 502 Foundations of Corporate Strategy

The objective of this course is to have a good understanding of various strategies, business position of an organization and how it can gain a sustainable competitive advantage; examine the impact of the external environment (industry and macro-environment) on strategy formulation and global issues in strategic management. At the end of the course, the students should be able to – (1) Understand the concept of core competencies and competitive advantage of a firm in real business world (2) Evaluate the resources and capabilities of the firm in relation to their ability to bestow sustainable competitive advantage and formulate strategies that leverage a firm’s core competencies (3) Analyze the structural features of an industry and formulate strategies (At corporate, business and functional level) that position the firm most favorably vis-a-vis competitors. (4) Develop a strategic thinking to real world business problems.

Course ContentUnit I

Strategy : meaning, definition, traditional and modern Concept of Strategy. Attributes of a sound Strategy. Strategy verses tactics. Strategic Management: meaning and scope, role and limitations of strategic management. Meaning of business policy, difference between business policy and strategic management. Sources of strategies and policies. Environmental Analysis and Diagnosis: Concept of environment and its components, environment scanning, internal and external factors of environment.

Unit-II

What is Strategic Choice? Factors influencing Strategic Choices. Strategy Formulation: Modernisation, diversification, Integration, Mergers, takeovers; Cost Leadership. Functional Strategies: marketing, production, operations, human Resources, R&D Plans and policies and financial Plans. Strategy Implementation: Inter-relationship between formulation and implementation, issues in Strategy implementation and resource allocation. Techniques of Strategic evolution and control. Global issues in Strategic Management.

Suggested readings:

1. Strategic Management -Concepts and Cases, Fred R. David, Pearson Education.2. Business environment for Strategic Management, K. Aswathappa and G. Suharsana Reddy, Himalaya

Publishing House.3. Strategic Management :- Concepts and cases, S.C. Bhattacharya, Wheeler Publishing4. Corporate Planning and Strategic Management, I.K Choudhary, Rajat Publications.5. Strategic Management: an integrated approach, Charles W.L. Hill, Gareth R. Jones, Houghton

Mifflin Co.6. Strategic Management, Alex Miller and Gregory G. Dess, McGraw Hill




The question paper will be divided into three sections. Section – A and Section – B will be based on Unit – I and Unit- II of the syllabus respectively. Each of these sections will contain four questions of 7.5 marks each. The students will be required to attempt two questions from each of these sections. Section – C will be compulsory. It will be based on entire syllabus and will contain 12 short answer type questions of two marks each out of which the students will be required to attempt any 10.


AM 503 SERVICES MARKETING

The aim of this paper is to equip with the knowledge of all types of service concepts and how customer value is

created by combining the service marketing mix.

Unit I

Services Marketing: Concept, nature Scope; Significance Of Service Marketing; Features of services; Difference between Product and Service, Types of Services and their Significance, Marketing Mix for Services, New Service Development, Pricing of Services, Promotional Issues in Services, Distribution/ Locational aspects; Managing Service Quality- approaches to Service quality; Service sector in India-growth and structure; Applications of Services Marketing.

Unit II

Types of Services: Marketing of Banking Services, Commercial Banks: Public, Private and Foreign Banks in India. Marketing of Financial Services: Mutual Funds, Leasing, Merchant Banking, Marketing of Insurance Services: Types, Significance, And Recent Developments. Marketing of Tourism and Hospitality Services: Elements of Tourism and Hospitality, Tourism Marketing Approach. Marketing of health care services: Concept, Significance, types of health care services, Marketing of Entertainment/ Leisure services.

Suggested Readings:

1. Zeithmal, V. A. and Bitner, M. J., Services Marketing, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 4th

Edition, 2005.

2. Lovelock, Christopher H., Services Marketing: People, Technology, Strategy, Pearson Education, New Delhi, 5th

Edition, 2006.




The question paper will be divided into three sections. Section – A and Section – B will be based on Unit – I

and Unit- II of the syllabus respectively. Each of these sections will contain four questions of 7.5 marks

each. The students will be required to attempt two questions from each of these sections. Section – C will

be compulsory. It will be based on entire syllabus and will contain 12 short answer type questions of two

marks each out of which the students will be required to attempt any 10.


AM 504 MANAGEMENT INFORMATION SYSTEM

The objective of this course is to introduce the students to the Management Information Systems and its application in organizations. The course would expose the students to the managerial issues relating to information systems and help them identify and evaluate various options in Management Information Systems.

Unit I

Management: Concept, Activities, Role and Levels. Data and Information, Characteristics of Information, Importance of Information for Managers. Information needs. Evolution of Computerized information systems. Process of Information Generation, Nature of information, classification and characteristics. Role of Information Systems in modern business Management. Information Management as Business Function.

Computer Based Information Systems (CBIS), Office Tools; Word Processors, Spreadsheets and Presentation tools, Using Statistical Packages for Statistical operations and analysis, Information systems and Managerial Decision Making, Decision Support systems, MIS mobile computing and Social Media.

Unit II

MIS Design methodologies and approaches, Introduction to database and Database Management. System (DBMS), Data Warehouses and Data Mining in Information Management.

E-Business, E-Commerce, Electronic Payment System (EPS), Online Banking, Online Auctions and Trading, E-CRM and E-SCM Framework. MIS in Government organization. E-governance, Internet and MIS Provisions, Customer Interfaces and Security Issues.

Suggested Reading:

1.Murdick, Ross, Clagett, Information System for Modern Management (PHI) 2.Kanter J, Managing with Information (PHI) 3.Kenneth C. Laudon & Jane P. Laudon, Essentials of Management Information Systems. (Pearson Prentice Hall)4.Kronke, Business Information Systems: An Introduction (McGraw-Hill) 5.Turban, Information Technology for Management (Willey’s) 6.Jawadekar, Management Information Systems (TMH)






AM 505 PRODUCTIONS AND OPERATIONS MANAGEMENT

Objective: The purpose of this paper is to assist the students to obtain theoretical knowledge of production and

operation management.

UNIT I

Production and Operations Management : Nature, Scope and Significance of Operations Management, Classification of Operations, Duties and Responsibilities of the Operations Manager. Types of Production Process.

Methods of Manufacturing: Jobbing/Project, Batch Production, Process Production, Flow/Continuous Production. Factors determining location of a Plant. Plant Layout and objectives, Production Layout Vs. Process Layout-their advantages and disadvantages.

Material Handling: Nature, scope and importance of material handling.

UNIT II

Production and Operation Studies: Objectives and Importance of Work Study-Definition & objective of Method study. Motion & Time study. Objectives and Scope of Maintenance Management.

Network Analysis: Introduction to CPM & PERT.

Inventory Management : Objectives of Inventory Management and Inventory Control. Inventory Control Techniques-ABC, VED,VSN analysis. Economic Order Quality (EOQ), Inventory Cost, Materials Requirement Planning (MRP).

Total Quality Management : Nature and Organization for quality control, An introduction to Quality control techniques.

Suggested Readings:

1. Buffa, Modern Production/Operations Management (Wiley Eastern Ltd.)2. Ashwathapa K & Production and Operations Management (Himalaya Publication)3. Bedi Kanishka & Bhat Shridhar, Production and Operations Management (Mc Millan)4. Chase, Jacobs, Aquilano, Operations, Management for Competitive Advantage (TMH)5. Banerjee Operations Management & Control (Wheeler Publication)6. Chary, Production and Operations Management (TMH)7. Pannerselvam, Production & Operations Management (PHI)8. Hill, The Essence of Operations Management (PHI)






AM 506 RURAL MARKETING

The Objective of this course is to analyze the major concepts of rural and agricultural marketing and some broad initiative taken by the Govt. To make them understand and develop marketing strategies that is unique to rural India.

Unit I

Rural Marketing: Definition, Scope, Concepts, Classification of rural markets, rural verses urban markets. Factors influencing rural marketing: Socio-cultural factors, population, occupation, literacy level, development programmers, infrastructure. Product Marketing and Service Marketing in Rural India: Product Planning, communication media and message, distribution.

Marketing of consumables and durables, problems in rural marketing. Research in Rural Market: process, research design, operational aspects of data collection.

Unit II

Rural Consumer Behavior: Consumer buying behaviour models, Factors affecting consumer behaviour-social, technological, economic, political, consumer buying process. Characteristics of rural consumer- age and stages of life cycle, occupation and income, lifestyle, personality, brand belief. Rural Marketing Strategies: segmentation, targeting and positioning, product strategy, new product development, distribution strategy. Role of government in rural marketing.

Suggested Readings:

1. Krishnamacharyulu and Ramakrishnan, Rural Marketing-Text and Cases, Pearson Education

2 Sukhpal Singh, Rural Marketing , Vikas Publishing

3. Balram Dogra and Ghuman, Rural Marketing, Tata Mc-Graw Hill






AM 507 SEMINAR ON TRAINING REPORT (Internal Evaluation 50)

AM 508 VIVA VOCE (External evaluation 50)


AM 601 ENTREPRENEURSHIP AND SMALL BUSINESS

This course covers the planning for, starting and managing of a small business. Students evaluate the options for entering into a small business and the pros and cons of the forms of ownership. This course will also provide knowledge and information about the source of help, incentives and subsidies available from government to set up the new business.

Unit I

Entrepreneurship: Conceptual Framework, Internal and External Factors, Functions of an Entrepreneur, Entrepreneurial motivation and Barriers, Classification of Entrepreneurship, Theory of Entrepreneurship, Development of entrepreneurship; Stages in entrepreneurial process. Entrepreneurial Plan: Idea Generation, Screening and Project Identification; Feasibility Analysis: Economic, Marketing, Financial and Technical.

Unit II

Small and Medium enterprises–Definition, characteristics and their role in economic development, Problems of small–scale industries, Growth of small scale sector in India. Setting up a Small Business: Determination of the nature of the business unit; Micro, Small and Medium enterprise, Comparative evaluation of feasibility of buying an existing enterprise, Setting up a new venture or starting the business through franchising, Location strategy, Preliminary registration with State Directorate of Industries. Financing of Small Enterprises and Agencies that Promote Entrepreneurship Development: Need for financial planning –Types of loan – Financial institutions - SFC, IDBI, NSIC and SIDCO. Micro, Small and Medium Enterprises Development Act (MSMEDA) 2006: Objectives and Definition, Provisions pertaining to promotion and development of MSMEs. Woman entrepreneurs Role, Incentives and Problems faced.

Suggested Readings:

1. Couger, C- Creativity and Innovation (IPP, 1999) 2. Nina Jacob, - Creativity in Organisations (Wheeler, 1998) 3. Jonne & Ceserani - Innovation & Creativity (Crest) 2001. 4. Bridge S et al- Understanding Enterprise: Entrepreneurship and Small Business (Palgrave, 2003) 5.Holt - Entrepreneurship : New Venture Creation (Prentice-Hall) 1998. 6.Hunger J D and Wheelen T L - Strategic Management ((Addison-Wesley, 1999) 7.Dollinger M J - Entrepreneurship (Prentice-Hall, 1999)






AM 602 BUSINESS TAXATION II

The objective of this course is to provide basic knowledge and equip students with application of principles and provisions of GST Act and Custom Laws.

Unit-I

Wealth Tax; Act and Rules, definition of Wealth and Its Components Wealth escaping Assessment, Assets Exempt from Wealth Tax, Gift Tax Act. Administration; Income Tax Authorities, Meaning of tax planning and management, tax evasion and tax avoidance; Nature and scope of tax planning and management in the corporate sector; Justification of corporate tax planning and management.

Unit-II

Implications of Tax concessions and incentives for corporate decisions in respect of setting up a new business, location of business and nature of business. Tax Audit and Accounting for Income Tax; Tax Audit, Qualities and Qualifications Required in Tax Auditors, Forms, Reports and Returns and Tax Reporting and Disclosure in Financial Statements.VAT / Sales Tax Act.

Suggested Readings:

1. Aggarwal S. (2017) Goods and Services Tax, Bloombury publications2. Datey V.S (2018) GST Ready Reckoner 6th edition, Taxmann Publication3. Garg K.R. (2017) GST Ready Reckoner , 5th edition, Bharat Law house, New Delhi4. Garg K.R.(2017) Goods and services tax- law and practice, Bharat law house, New Delhi5. Bansal K.M.(2018) GST and Custom Law, Taxmann Publication






AM 603 MANAGEMENT CONTROL SYSTEMS

The objective of this course is to help students understand and analyze theories and practical application of management control systems. At the end of the course the students should be able to (1) understand models and methods relating to reporting, communication, decision making and accountability in the management control domain, (2) apply models and methods in management control for organizational change, and (3) thus be able to take the relevant decisions regarding organizational development.

Unit-I

Nature of Management Control: Basic Concepts, boundaries of Management Control. Management Control Environment; Understanding Strategies, Goals, Business Unit Strategy. Behavior in organizations, Goal Congruence, Informal factors influencing goal congruence, Formal Control Systems. Responsibility Centres: Concept, nature, types, Expense Centres: Engineered and Discretionary Expense Centres, Administrative & Support Centres, R & D centres. Revenue Centres. Profit Centres: General considerations, Business Unit as profit centre. Transfer pricing: objectives, methods of transfer pricing.

Unit-II

Investment Centres: Structure of analysis, EVA vs ROI. Budget preparation-process, behavioural aspects of budgeting, quantitative techniques in budgeting; Performance Measurement Systems, Interactive Control, Balance Scorecard- concept, process and implementation of Balanced Scorecard. Analysing financial performance Reports: calculating variances, variations in practice, and limitations of variance analysis. Modern Control Methods: JIT, TQM, CIM. Management Control of projects; Control Environment.

Suggested Readings:

Management Control Systems, Robert Anthony and Vijay Govidarajan, Tata Mc Graw Publications

Management Control Systems, Macirello and Kirby, PHI Publishers

Advanced Management Accounting , Kaplan and Atkinson, Pearson Education.






AM 604 MANAGEMENT OF FINANCIAL SERVICES

This course is designed to provide knowledge for a successful career in management of financial services. Broad learning objective of this course includes Enriching the knowledge on key areas of managing the legal environment and issues relating to governance of financial services. This course would enable the students to recognize the services and processes followed by banks/ financial institutions and decide upon the most optimal risk and return tradeoff.

Unit I

Leasing : Introduction, T ax, Legal and Accounting Aspects, Financial Evaluation: Leasor and Lessee Points of View, Qualitative Factors. Lease Structuring, Lease Agreement, Funding of Leases. Merchant Banking , Managing of Public Equity / Debenture Issues, Mobilizing Fixed Deposits, Arranging Inter-corporate Loans, Raising term Finance and Loan Syndication. Underwriting: Concept and SEBI Regulations.

Unit II

Hire Purchase and Installment System, Consumer Finance, Securatization, Venture Capital: Meaning, Characteristics, SEBI Guidelines, Venture Capital Funds in India. Factoring: Types, Factoring in India. Credit Rating: Meaning, Significance, types, Rating Methodology, Drawbacks, SEBI Regulations for credit Rating, Credit Rating Agencies in India and in foreign countries. Services of Registrars and Transfer Agents. Consumer Finance: Introduction, growth and present scenario.

Suggested Readings:

Peter S. Rose, Sylvia C. Hudgins, (2010). Bank Management and Financial Services, 7/e; New Delhi: Tata McGraw Hill

Padmalatha Suresh, Justin Paul, (2010). Management of Banking and Financial Services, 2/e; New Delhi: Pearson Education

Khan, M.Y. (2013). Financial Services, 7/e; New Delhi: Tata McGraw-Hill Machiraju, H.R (2014). Merchant Banking: Principles and Practice, 4/e; New Age International Gurusamy, S. (2013). Merchant Banking and Financial Services, $/e; New Delhi: Tata McGraw-Hill Shanmugam, R. (2011). Financial Services, New Delhi: Wiley India






AM 605 STRATEGIC COST MANAGEMENT

Course Objective: On completion of this subject students should have developed skills of analysis, evaluation and synthesis in cost and management accounting and, in the process, created an awareness of current developments and issue in the area. The subject covers the complex modern industrial organizations within which the various facets of decision-making and controlling operations take place; the subject includes discussion of costing systems and activity based costing, activity management, Balanced Scorecard, and implementation issues in modern costing systems.

UNIT-I

Traditional and Modern Costing System: Cost Management System; Concept, Factors Affecting Cost Management, Cost Assignment; Direct tracing, Driver Tracing and Allocation Strategic Cost Management (SCM): Concept and Philosophy, Key elements in SCM, Value Chain Analysis, Strategic Positioning and Cost Driver Analysis. Contemporary Cost Management: Activity Based Costing; Concept, rationale, issues and limitations. Design and Implementation of Activity Based Costing.

UNIT-II

Activity Based Management and Activity Based Budgeting: Target costing, Life cycle costing, Kaizen Costing, Back Flush Costing.

Cost Management and Performance Evaluation, Evaluation criterion: Return on Investment, Residual Income, EVA and MVA; The Balanced Scorecard; Strategic Based Control; concept, process and implementation of Balanced Scorecard, Challenges in implementation of Balanced Scorecard. Transfer Pricing and Divisional Performance. Transfer pricing in International Business.

Suggested readings:

1. John K. Shank and Vijay Govindarajan, “Strategic Cost Management: The New Tool for Competitive Advantage”, Simon & Schuster Publisher, 2008

2. Jawahar Lal "Strategic Cost Management " Himalaya Publishing House; First Edition,(2015)3. Ravi M Kishore "Strategic Cost Management " Taxmann Publishers; First Edition (2018)4. Suveera Gill, “Cost and Management Accounting: Fundamentals and its Applications” Vikas Publishing House,

First Edition, 2015






AM 606 RETAIL MANAGEMENT

The objective of this course is to familiarize the students with the basic concepts of retailing and understanding the retail environment. The focus is on Indian experiences and approaches.

Unit- I

Retailing : Definition, nature and importance of retailing in the Indian economy, functions of retailers, classification of retailers. The concept of organised retail, difference between organized retailing and unorganized retailing. Non-store retailing and service retailing. Retailing as a career. Retail Customer; stages of the customer buying process , types of consumer buying behaviours , factors affecting buying decision process, consumer decision making procedure in retail perspective

Unit- II

Store Location; meaning, types of retail locations, factors for choosing a location. Store layout and Design; key considerations in store layout, factors of design decisions, importance of layout, steps for designing layout. Retail Merchandising; meaning, the process of merchandise planning.

Suggested Readings:

1. Pradhan,Swapna. Retailing Management,Tata McGraw-Hill Publishing Company Ltd.

2. Sheikh,Arif. and Fatima,Kaneez. Retail Management, Himalaya Publishing House Pvt.Ltd.

3. Berman , Evams. Retailing Management: A Strategic Approach, Pearson Education

4. Lavy, Weitz. Retailing Management, Tata McGraw-Hill Publishing Company Ltd., 6th edition





AM 607 SEMINAR ON BUSINESS PLAN DEVELOPMENT (Internal Evaluation 50)

AM 608 VIVA VOCE (External evaluation 50)



Documents

pupdepartments.ac.inpupdepartments.ac.in/syllabi/Academic Session 2018-19/Faculty of... · Web viewLovelock, Christopher H., Services Marketing: People, Technology, Strategy,