SESSION #6 With New York Times Best-Selling Author Peggy McColl

http://PeggyMcColl.com 1

New Model Best Seller Program

SESSION #6With New York Times Best-Selling

AuthorPeggy McColl


Putting Together Quality Offerings Launch Steps Open Q & A

Overview – THIS Call


Another book eBook A Book Series

You could create these:

http://www.peggymccoll.com 4

Additional Sources of Income

eCourse Webinar Series of Webinars Teleseminar Series of Calls Membership Site Club Program Telesummit

Coaching Program Certification Program Audio Program DVD Downloadable/

streaming videos Live Event Collaborative Book(s) Other products


Time Required to Create the Product

AND Time is Required to Market It

Plan It


eCourse Webinar Teleseminar Series

Walk Through Some Examples of

Launches


Two Very Specific Areas

1. The Product Name / Creation / Outline

2. The Marketing / Promotion / Launch


http://EradicateThePoisons.com

http://EradicateThePoisons.com/

http://EradicateThePoisons.com/


Give it a name And Secure the URL (Web Address)

Step #1


A Five Week Program – One Class Per Week


Determine the content and the duration

(length) of time it will take for you to deliver it

Step #2


$297 OR $113 x 3


Establish the price And If you will have a payment plan

Step #3



Create an Outline of the Materials / Content

You Will Cover Prepare Powerpoint Slides or a Guidebook or

an Outline

Step #4: Create the Content


Back-end & Delivery


Private Web Page http://wordpress.com Webinar or Teleseminar Services http://InstantTeleseminar.com/ProductInfo/?x=

2727716

Back-End & Service

http://wordpress.com/

http://InstantTeleseminar.com/ProductInfo/?x=2727716

http://InstantTeleseminar.com/ProductInfo/?x=2727716


Next: The Marketing


With a Free Call With Multiple Free Video Lessons Or Direct to a Sales Page

Launch Options


Easier to get others to promote Have an Opt-in (asking for people’s email

address and name) Great method to build an email list Promise must be benefit oriented Creative copy is required – for both email and

opt-in page

A Free Call or Webinar / Video Lessons


Sales Copy is Required for eMails (for

promotion) and Landing Page (Sales Page) Promote Multiple Times to Your Own List Speaking Engagements Promote Via Affiliates Maximum Results = Maximum Exposure Social Media Can Enhance

To Market Effectively


Promotion Methods

More Effective

Direct eMail From Your Own eMail List

Direct eMail From Your Affiliates

Direct to a Sales Page Direct to a Freebee(s) “Live” Speaking

Engagements

Less Effective

Social Media Ads Newsletters Articles Interviews Publicity


Designed to get the attention of the prospect Subject Line Purpose – to get the email

opened Content Must Be Intriguing Purpose of the email is to get the reader to go

to the sales page

eMails


Captivating Heading Benefit Oriented Validate Your Expertise Social Proof Scarcity Factor Exponential/Exceptional Value

Your Offer


http://eradicatethepoisons.com

http://eradicatethepoisons.com/

http://eradicatethepoisons.com/


1. Is there a need or want for what I have / or

will offer? 2. Can I deliver it? 3. Will people pay for it?

3 Important Questions

Expenses: Cost Considerations

Up Front Costs

Logo design Copywriting Website Shopping

cart Product

development

After Launch Your salary Travel Office expenses Web hosting Addt’l copywriting Shipping Marketing Program Delivery

http://peggymccoll.com 27

From Book to eCourse


Launched my first book Buyers from 26 Countries Sold the book from my website I captured ALL email addresses of buyers They were “hungry” for more Paid attention to the need/want Decided to act on an idea Created an 8 week eCourse called The 8

Proven Secrets to SMART Success


8 Proven Secrets


eCourse Action Steps

Set the price $395 Offered a 50/50

revenue split Secured a few

partners Scheduled dates at a

Recording Studio Had Fernando get

my website ready

Gave it a name (The 8 Proven Secrets to SMART Success)

Decided on duration (8 weeks)

Hired a copywriter to create the sales page copy and an email to send

Made a list of potential partners (who could promote the program)

Created an Outline for the Course – lessons for each

week The course was NOT completed when the marketing

begin HOWEVER I knew my material Felt completely confident I would deliver Completed weekly lessons Went into a studio and recorded Brought the CD with the recording and my web guy

uploaded it onto a private page Informed students via email and they listened online


eCourse Contents & Delivery

$395 per person My own list 100% revenue Partners split 50/50 NO limit to the # of Students (everything

downloadable) Recording Studio $35/hour (each class 1 hour) Web guy uploading (minimum – easy task) Sales Page Cost $800 BENEFIT: Program costs once – SOLD MANY

TIMEShttp://peggymccoll.com 32

Revenue & Hard Costs

http://www.destinies.com/?sv=&category=Destiny+Store&title=The+8+Proven+Secrets+to+SMART+Success




http://www.destinies.com/en/?sv=&category=The%208%20Proven%20Secrets%20to%20S&title=The%208%20Proven%20Secrets





Tele-seminar Program


Magnet for Money Intensive based on want 8 Weeks $495 (offered discounts) Offered a 3 payment plan Open Q & A at the end of EACH session 30 minute of delivery/30 minute of Open Q &

A Materials Delivered EACH Week Teleseminar Format w. Online Materials


Teleseminar Program

Magnet for Money Intensive

http://www.destinies.com/en/index.php?category=8&title=Magnet%20for%20Money%20Intensive%20Program




Private Class Notes Page

http://www.destinies.com/en/index.php?sv=&category=Destiny%20Store&title=MagnetforMoneyIntensiveSeptember




Set up in Shopping Cart


Customized Links/Product


Dear Insight of the Day Subscriber: Our strong relationships with the giants in the “life improvement” community help us

get some pretty amazing deals for you. And we have been waiting with great excitement to tell you about this one . . .

You have probably heard of New York Times best-selling author Peggy McColl. Her revolutionary wealth-attraction principles are changing the lives – and fortunes – of thousands of people around the world. Her 5 books have been published in over 30 countries, and she’s a highly sought-after speaker.

Peggy is getting very famous, very fast. So we feel privileged to have a special relationship with her that is about to pay off big for YOU (you won’t believe the deal we were able to get for you . . . )

Peggy’s “Magnet for Money” program will TRANFORM the way you think about making money – virtually overnight!

You will become what she describes as a “Magnet for Money,” who will naturally attract opportunity and wealth – smashing the barriers you have unwittingly placed between yourself and financial independence!

“Magnet for Money”: an international phenomenon!{link goes here]


Insert Link INTO eMail Copy

Monitor Sales


Think like a list owner Write/Speak from the heart Level Playing Field Understand they WANT to earn $ too Get to the Point Show BENEFITS Customize EACH and EVERY email ASK for a call-to-action


Approaching Partners

GRAB their attention Compliment Them/Create Rapport The reason for this email is… This is unique because… Has been endorsed by… Benefits are… Affiliate program is … All you need to do is … Please get back to me on Friday with your

confirmation for the [date] mailinghttp://peggymccoll.com 44

Partner Request FLOW

Who do you already know? Which lists are you a subscriber on? Who is reaching your audience? 150 MILLION+ Websites Online eMail subscriber lists are your BEST option Social Media


Creating a Potential Partner List

TRACK All Affiliates


Be sure to be organized Set a Goal Track everything Make lists Create a schedule Follow it Dot your I’s and cross your T’s Track Results Share the success Learn and improve


Organization is key

Teleconference Service “live” Webinar Service “live” Post Audio and/or Recordings Online


“Delivery” options

Service/Delivery OptionsFree Conference Calling dot com or

freeconferenceOmnoviaInstant Teleseminarhttp://peggymccoll.audioacrobat.com/Webex.comGotowebinar.comAudacityhttp://www.1shoppingcart.com/app/?pr=1&id=96822


http://peggymccoll.audioacrobat.com/

http://www.1shoppingcart.com/app/?pr=1&id=96822

http://www.1shoppingcart.com/app/?pr=1&id=96822

Manifestation Creation

Dirt Easy


It is better to do one thing efficient than to do

many things inefficiently.

Efficiency

Resources

What resources will you need? Affiliates Shopping Cart Web Developer Designer (for logo, product, etc.) Marketing Copy Web hosting A Virtual Assistant

53http://peggymccoll.com

Considerations

Before Launching

Determine if there is a market (need/want) for your idea (product and/or service).

Create the revenue model but stay open to changing.

Calculate expenses

At Launch Pay attention to how

the market is responding and what is working or not working with your marketing strategies. Change if required.

Get it working really well!


http://www.peggymccoll.com 55

Revenue Model

$ per Unit (retail sales price)

$cost per Unit (to create)

Revenue Share (to affiliates)

Potential Sales (at launch, next promo, etc.)

Revenue Projections

How much revenue are you forecasting for each product and/or service during the next 12 months (charting quarter by quarter)?

Generate a goal for the next year!



QUESTIONS?

Documents

SESSION #6 With New York Times Best-Selling Author Peggy McColl