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SCOTT FALZON Creative Design Visual Merchandising Styling

SFVM

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Page 1: SFVM

SCOTT FALZON

Creative DesignVisual Merchandising Styling

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WINDOWSMANNEQUINSACCESSORIESCOSMETICSHOMEEASTERCHRISTMASEVENTSSTANDARDSROYAL EASTER SHOW

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DAVID JONES S/S14| EXPLORE

WINDOWSFashion: CARLA ZAMPATTI | Handbags: RALPH LAUREN |Shoes: STUART WEITZMAN

CARLA ZAMPATTI WINDOW REPOST

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DAVID JONES S/S14 | EXPLORE

DAVID JONES

WINDOWS

Fashion: CHRISTOPHER ESBER | Handbags: PHILLIP LIM 3.1 |Shoes: CHLOE

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DAVID JONES A/W 15 | MARCH TO THE BEAT OF YOUR OWN DRUM

DAVID JONES

WINDOWS

Handbags: YSL |Shoes: YSL | Makeup & Fragrance : YSL

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DAVID JONES BRIDAL| AMOUNGST THE WOODS

DAVID JONES

WINDOWS

Gowns & Veils: LISA GOWING

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DAVID JONES CHRISTMAS | THE THINGS WE DO FOR LOVE

DAVID JONES

WINDOWS

Fashion:LOVER | Handbags: JIMMY CHOO |Shoes: JIMMY CHOO

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DAVID JONES CHRISTMAS | THE THINGS WE DO FOR LOVE

DAVID JONES

WINDOWS

Fashion:NICOLA FINETTI | Handbags: EMILIO PUCCI |Shoes: YSL

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DAVID JONES WOOLMARK | CELEBRATING WOOL WITH L’UOMO VOGUE

DAVID JONES

WINDOWS

Fashion: CHRISTOPHER ESBER| Handbags: YSL |Shoes: CHLOE

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DAVID JONES WOOLMARK | CELEBRATING WOOL WITH L’UOMO VOGUE

WINDOWS

FRANCA SOZZANI EDITOR-IN-CHIEF OF VOGUE ITALIA , POSES IN FRONT OF WINDOW

WINDOW REPOST BY VOGUE ITALIA , VOGUE AUSTRALIA & THE WOOLMARK COMPANY

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DAVID JONES A/W 14 | WINTER WARMERS

MANNEQUINS

Fashion: HAMMICK & VINE |Shoes: DVF

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DAVID JONES S/S 14 | SUMMER NEUTRALS

MANNEQUINS

Fashion: JAC + JAC , MICHAEL LO SORDO , BASSIKE |Shoes: CONVERSE

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DAVID JONES RACE READY | DARBY DAY-BLACK & WHITE

MANNEQUINS

Fashion: MARTIN GRANT |Handbags: DOLCE & GABBANA |Shoes: YSL , CHLOE

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DAVID JONES RACE READY | STAKES DAY-POP OF COLOUR

MANNEQUINS

Fashion: BIANCA SPENDER |Shoes: KENNETH COLE

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DAVID JONES TRIPSY GYPSY | FEATURING CUSTOM MADE HEADPIECES

MANNEQUINS

Fashion: BIANCA SPENDER |Shoes: KENNETH COLE ROMANCE WAS BORN Mannequin Repost

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DAVID JONES EVENINGWEAR | GIRLS NIGHT OUT

MANNEQUINS

Fashion: ALEX PERRY |Shoes: TONY BIANCO

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DAVID JONES LINGERIE | BRIDAL LINGERIE

MANNEQUINS

Fashion: COLLETE DINNIGAN |Shoes: OSCAR DE LA RENTA

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DAVID JONES BRIDAL SUITE | BRIDAL SUITE WALL

ACCESSORIES

| Bridal: CHRISTIAN LOUBOUTIN & JIMMY CHOO |Personal Shopping : JIMMY CHOO & ALFRED DUNHILL |Bridal: KATE SPADE & JIMMY CHOO

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DAVID JONES ACCESSORIES | DESIGNER DISPLAY CASES

ACCESSORIES Label: MICHAEL KORS & JIMMY CHOO | Label: CALVIN KLEIN

Label: EMILIO PUCCI

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DAVID JONES ACCESSORIES | BRANDED ACCESSORIE INTEGRATION

ACCESSORIES

| Label: MARC BY MARC JACOBS | Label: CALVIN KLEIN |Label: MIMCO

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DAVID JONES FRAGRANCE | DESIGNER FRAGRANCE

COSMETICS

|Fragrance: LILY-STELLA McCARTNEY |Fragrance: DOT-MARC JACOBS |Fragrance: FLORA-GUCCI

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DAVID JONES COSMETICS | COLOUR UP-BEAUTY FESTIVAL

COSMETICS

Brand: L’OCCITANE & JURLIQUE

Brand: GIORGIO ARMANI

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DAVID JONES WINTER | WINTER WARMERS

HOME Homewares: MAROCCAN LIVING Homewares: RAW LUXE

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DAVID JONES SUMMER | SUMMER ESSENTIALS

HOME Homewares: BLUE & GREEN INSPIRATION

Homewares: COASTAL |Homewares: ORANGE POP COLOUR

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DAVID JONES MOTHER’S DAY | NOTHING LIKE A MOTHER’S LOVE

HOME Mother’s Day: BAKING MUM

Mother’s Day: HIGH TEA

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DAVID JONES EASTER | EASTER FAIR

EASTER Easter: TABLE DISPLAY & VISUAL POINTS

Easter: INSTORE EASTER SETUP

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DAVID JONES CHRISTMAS | THE THINGS WE DO FOR LOVE

CHRISTMASChristmas:DINNING TABLE DISPLAYS

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DAVID JONES CHRISTMAS | THE THINGS WE DO FOR LOVE

CHRISTMAS

Christmas:CHRISTMAS SHOP DISPLAY

Christmas:HOME DISPLAYS

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DAVID JONES CHRISTMAS | THE THINGS WE DO FOR LOVE

CHRISTMAS Christmas: COSMETIC DISPLAY CASES

Christmas: INSTORE SETUP

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DAVID JONES FLOWERSHOW | ATTRACTION 2014

EVENTS

Windows : COSMETIC WINDOWS DESIGNED BY CFX & SEED FLORA

Windows: FEATURING PINK STRIPPED MANNEQUINS

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DAVID JONES FLOWERSHOW | ATTRACTION 2014

EVENTS

Instore: FLOWER DRESSES FEATURING GIANT BEES

Instore: BUMP IN OF FLOWER DRESSES

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DAVID JONES EVENTS | INTERNATIONAL DESIGNER PRE-SELL

EVENTS

Fashion: STELLA McCARTNEY

Fashion: ALEXANDER McQUEEN |Fashion: CHLOE

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DAVID JONES EVENTS | JAMIE OLIVER INSTORE APPEARANCE

EVENTS

Jamie Oliver: BOOK DISPLAY

Jamie Oliver: JAMIE TAKES OVER DAVID JONES

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DAVID JONES EVENTS | HEIDI KLUM INSTORE APPEARANCE

EVENTSHeidi Klum: INTERVIEW WITHIN STORE WINDOW

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DAVID JONES STANDARDS| MERCHANDISING STANDARDS

DAVID JONES VISUAL MERCHANDISING AUTUMN/WINTER 2015

Merchandise Set Up

Set up 1 is supplemented with a body form for allow display of necklaces and add height and interest to the table.

It is a multi directional layout to allow 360 degree shopping.

Front View

Back View

2 Tier Diagram

1 Tier Diagram

STANDARDS

Standards: IMPULSE TABLE GUIDELINES

Standards: HOME DISPLAYS & MERCHANDISING

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SYDNEY ROYAL EASTER SHOW | ROYAL AGRICULTURAL SOCIETY NSW -ARTS & CRAFT PAVILION

RES RES: 2014 ROYAL VISIT OF WILLIAM & KATE

RES: ARTS & CRAFT INSTALLATION