SHAD_WIC_Handbook_2014

SHAD Valley University of Waterloo

Innovation Challenge (WIC)

2014/2015 Official Team Handbook

Guidelines and Competition Rules Subject to Change

Go ahead, Ignite the WIC

SHAD Waterloo Innovation Challenge (WIC) Handbook 2014/2015 2

Photo Source: 2 University of Waterloo and Alida Cane

Photo Source: 1 University of Waterloo


Dear SHAD Waterloo Innovation Challenge Students: On behalf of the University of Waterloo, we welcome you to this exciting initiative. The SHAD Waterloo Innovation Challenge (WIC) was initiated to give SHAD students the opportunity to build on their team’s momentum leading up to the SHAD entrepreneurship cup. Teams will continue building their ideas, developing their business models, and learn the fundamentals of pitching. In addition, team members will have the practical experience of project managing a second phase of product development, leading up to a final business pitch presentation. During the two months, teams will collaborate to present a 90 second pitch and an investor pitch, enhancing a student’s ability to work in teams and develop their initiative to ignite the innovative potential of their business idea. An optimistic attitude, a tenacious spirit, and an ability to solve complex social and economic problems are crucial characteristics for an entrepreneur’s success. Developing entrepreneurial skills that build on a young students character is what will drive innovation and the economy into the future. WIC hopes to facilitate these personal developments with participating students, as they look to their own potential education and entrepreneurial endeavors. As WIC embarks on the first year, we hope that the innovative environment of the University of Waterloo, coupled with the world class entrepreneurial eco-‐system of Kitchener – Waterloo will inspire exceptional high school students to lead a movement of positive global change. Go ahead, ignite the WIC! With great enthusiasm, The SHAD Valley University of Waterloo Innovation Challenge 2014/2015 Team

Howard Armitage Doug Sparkes Karin Schmidlin

Tara Scanlan Geoff Malleck Ashna Mankotia


COMPETITION OVERVIEW: 7

TEAM COMPOSITION AND ELIGIBILITY: 8

Team Leaders Responsibility: 8

SUBMISSIONS: 9

CHALLENGE SUBMISSION DETAILS: 10

Challenge 1 90 Second Pitch: Error! Bookmark not defined. Requirements: Error! Bookmark not defined.

CHALLENGE 2 INVESTOR PITCH: 10 Requirements: Error! Bookmark not defined.

FINAL SHAD WIC INVESTOR PITCH COMPETITION: 12 Requirements: 12

AWARD OVERVIEW: 13

Greatest Investment Readiness (Grand Prize) 13

Highest Degree of Innovation (Disruptive Potential) 13

Most Improvements to Business Model and Prototype since SHAD cup 13

People’s Choice 13

BUDGETS: 14

INTELLECTUAL PROPERTY INFORMATION: 14

SCHEDULE OF COMPETITION ELEMENTS: 15

Leading up to the Competition: 15

During the Competition: 15

GENERAL INQUIRIES AND QUESTIONS: 15

MEDIA INFORMATION AND INQUIRES: 16

RESOURCE: GUY KAWASAKI’S PITCH DECK TEMPLATE 18






Purpose of Challenge is to enhance an already close relationship between SHAD

and the University of Waterloo. The proposed challenge allows SHAD teams from

across Canada to access UW’s entrepreneurship expertise and personnel following

the SHAD Entrepreneurship Cup in October.

For two months, in a virtual environment, SHAD teams can continue to build their

projects/ideas/businesses with the support of Waterloo mentors and learning

resources. In early January, SHAD teams will arrive for a two day competition in

Waterloo where they will have the opportunity to visit Canada’s leading

entrepreneurial ecosystems and present their projects to a team of expert judges at

a gala dinner event. Teams will also have an opportunity to learn about UWaterloo’s

entrepreneurial ecosystem through tours and presentations at the K-‐W HUB

(Google, Velocity) and at the historic St. Jacob’s community that houses the Research

Entrepreneurs Accelerating Prosperity (REAP) Felt labs. Students will participate in

experiential educational workshops, lead by our university and corporate sponsors.

Photo Source: 6 University of Waterloo, Velocity VFF


Competition Overview:

The Waterloo SHAD Innovation Cup allows SHAD teams from across Canada to access the University of Waterloo’s entrepreneurship expertise through the CONRAD Business, Entrepreneurship and Technology Centre’s Virtual Incubation Program (VIP).

SHAD 2014 teams will have the opportunity to continue to build on their Living Large with a Small Footprint projects/ideas/businesses.

2014 SHAD Valley Entrepreneurship Cup Theme: Living Large with a Small Footprint

Abundant resources and the consumer culture of the past century have left a legacy of aging infrastructure and in expression of what the good life looks like: a two-‐car garage attached to a three bedroom house on a four-‐hectare lot. Current movements toward a more sustainable future are at odds with this increasingly unrealistic expectation. What innovations will satisfy a crowded world’s expectations of the good life, while meeting the challenge of a new reality?

In short: How might Canadians live large with a small footprint.

Source: 2014 SHAD Entrepreneurship Cup Official Handbook

Teams will get practical experience in pitching, developing presentations and build upon their project’s business plans. Students will receive support from Waterloo mentors and have access to additional learning resources.

Teams will be judged in the following four categories:

-‐ Greatest Investment Readiness (Grand Prize) -‐ Highest Degree of Innovation (disruptive potential) -‐ Most Improvements to business model and prototype since SHAD cup -‐ People’s Choice

Your primary Waterloo Innovation Challenge (WIC) contact throughout the competition is Tara Scanlan: [email protected] or 226 – 789 – 7166.


Team Composition and Eligibility: All SHAD Valley 2014 Alumni are eligible to participate in WIC and team members are encouraged to apply, however some original team members may choose to opt out of the challenge. Teams are a continuation of the SHAD 2014 Entrepreneurship Cup teams. All members from the original winning team at each campus are automatically considered members of the SHAD WIC team for their respective campuses. There is no restriction on size of the SHAD WIC teams, however smaller teams are recommended, as they are more effective. If a SHAD 2014 student is interested in participating in the challenge, but his/her original team has not registered for the challenge, he/she may join a WIC participating team.

Team Leaders Responsibility: 1. A team leader needs to contact the respective team members and collect

the names of the members interested in participating in WIC. 2. The team leader will contact Tara Scanlan [email protected],

indicating they are the primary contact for the team, with the respective project title, and a list of participating team members.

3. The team leader will keep team members informed on project updates, and communicate with Tara Scanlan on behalf of the team.

A FINAL team list is due to [email protected] by Friday Nov 7th, 2014 at noon. (Registration for 2014/2015 is now closed)



Submissions: Each team is asked to submit their pitch decks directly to Tara Scanlan and to the VIP platform, which is currently being facilitated by GoogleDrive. Team leaders will be given a log-‐in to a GoogleDrive folder, that will contain space for teams to create and manage their presentations, receive feedback on their work, sign up for 1 on 1 mentor hours, communicate with members and facilitate project management. Students should check back to the WIC website’s blog for learning modules and resources. The GoogleDrive space is a place for teams to collaborate virtually, and interact with mentors. In each GoogleDrive teams will find the following:

• Challenge 1: 90 Second Pitch Folder o This is where teams can upload their 90-‐second pitch power points,

audio/video recordings and final presentation. • Challenge 2: Investor Pitch Presentation Folder

o This is where teams can upload their investor pitch, business plans and recording of the presentation.

• Task Boards o A place for teams to manage their tasks and milestones.

• SHAD Entrepreneurship Cup Marketing & Business Plan Folder (Please upload your teams)

o Teams need to upload the marketing and business plans (only these two) from the SHAD Entrepreneurship Cup.

• Mentor Question Board o Have an urgent question for your mentor but don’t have a 1 on 1

meeting for a few days? Here is where you can ask questions and get fast responses.

• Mentor & 1 on 1’s Sign-‐Up Sheet o Teams will have the opportunity to sign up to talk with mentors and 1

on 1 meeting with the core SHAD WIC team. • Team Lists

o Please double check this is your full team that will attend the competition in Waterloo.


Challenge Submission Details:

Challenge 1 90 Second Pitch: The objective of the 1st SHAD WIC challenge is for SHAD teams to develop and present a 90 second pitch. A power point slide deck and video recording of the pitch needs to be uploaded to the GoogleDrive folder and a copy needs to be sent to Tara Scanlan ([email protected]). I suggest that teams write the script for the 90-‐second pitch and pick one or two people to present the pitch, pre-‐record it and edit it into a video format. The 90-‐second pitch deck and audio is due at 11:59pm Nov 22nd. 1-‐3 representatives for the team will present the pitch to their mentor(s) on Nov 23nd between 1pm and 6pm. The 1st challenge sessions will last 30 minutes and teams will receive feedback from judges. Pitches will be presented over Google+ and 1-‐3 team members are invited to join the session.

Requirements: • E-‐Copy of PowerPoint • E-‐Copy of Presentation Video

In addition, please complete the following: • 2 Social Media Engagement Tweets indicating the following about your

team (include #SHADWIC2015 and @SHADWIC) o Problem Statement (What problem is your team’s project

solving?) o Value Proposition (What is your team’s project advantage?)


Challenge 2 Investor Pitch: The 2nd SHAD WIC challenge is for SHAD teams to develop the investor pitch deck and a recorded audio for the presentation. The audio for the pitch deck should be no longer than 15 minutes. A power point slide deck and video/audio recording of the pitch needs to be uploaded to the GoogleDrive folder and a copy needs to be sent to Tara Scanlan ([email protected]). An investor pitch is much more detailed pitch deck presentation that outlines the teams business plan. An investor pitch includes business models, marketing plan, financial projections and a deeper look into the competition and product. It is suggested that teams write the script for the investor pitch and pick a few team members to present the pitch, pre-‐record it and edit it into a audio format. The investor pitch deck and audio is due at 11:59pm Dec 6th. A different set of representatives (1 -‐3 team members that did not represent the 1st challenge) for the team will present the pitch to their mentor(s) on Dec 7th between 1pm and 6pm. The 2nd challenge sessions will last 30 minutes and teams will receive feedback from mentor(s).

Requirements: • E-‐Copy of PowerPoint • E-‐Copy of Presentation Video

In addition to completing the following: • 1 Social Media Engagement Tweet indicating the following about your

team (include #SHADWIC2015 and @SHADWIC): o An investor pitch tip (if you were to give advice to someone about

how to pitch to investors, what would it be?)


Final SHAD WIC Investor Pitch Competition: The final SHAD WIC challenge is for SHAD teams to develop and present a 20-‐minute investor pitch. A power point slide deck and pitch script needs to be uploaded to the GoogleDrive folder and a copy needs to be sent to Tara Scanlan ([email protected]), no later than 1 week before the competition (January 2nd, 2015). The final pitch will be at the Gala Dinner on January 9th, 2015. The pitch will be developed from the feedback given to students from the SHAD WIC challenge 1 and 2, the 1 on 1 mentorship sessions, and the learning modules. It is important for teams to finish their pitch presentation well in advance of the final competition. Teams are required to submit the pitch deck a week before and are not able to make changes or adjustments after the pitch deck is submitted. Teams will present in a random order and will be notified on the teams pitch presentation order on Thursday January 8th, 2015.

Requirements: • E-‐Copy of PowerPoint • E-‐Copy of Presentation Script

In addition to completing the following: • 1-‐ Page SHAD WIC Reflection Summary following the final event, every

team member is responsible for completing a 1-‐page reflection summary that outlines the main take-‐always in the challenges (1 and 2) and the two-‐day competition in Waterloo. Due Jan 18th by noon.


Award Overview:

Greatest Investment Readiness (Grand Prize) This grad prize award is given to the team that best demonstrates the overall readiness to receive investment. Judges will assess the project idea’s product demo, overall presentation, including audio and PowerPoint slides, and the teams potential. Teams need to illustrate that there is a repeatable and scalable business model1. The judging team has experience in raising money and investing in start-‐ups, consisting of business experts, investors and entrepreneurs.

Highest Degree of Innovation (Disruptive Potential) The runner up prize is given to the team that illustrates the highest degree of innovation, and disruptive potential. Judges will assess how likely the innovation is to create a new market and value network, and the ability to displace an earlier technology. The judge’s panel will consists of business, technology and engineering experts.

Most Improvements to Business Model and Prototype since SHAD cup This runner up award recognizes the improvement in business model and product prototype since the SHAD Entrepreneurship Cup. Judges will assess the development of the prototypes aesthetic qualities, usability and revenue generating activities. Marketing, product development and technology experts will be judging this category.

People’s Choice This runner up prize is awarded to the favorite all around SHAD WIC team, and the winning team is based on a vote from the general public and the competition’s audience. Votes will be tallied based on attendee’s votes and social media engagement.

1 Judging criteria adapted from Steve Blank (July 1, 2014). How Investors Make Better Decisions: The



Budgets: There is no budget for teams to create prototypes, printing or producing marketing materials. Thanks to the University of Waterloo and our corporate sponsors, there will be subsidies for travel, food and accommodation, which will be indicated after the 1st pitch competition.

Intellectual Property Information: Every member of a SHAD team who contributes to the project is considered an owner of the project. Neither SHAD nor its staff, nor the University of Waterloo, nor its faculty or staff have any vested interest or ownership in the innovations created by the team during SHAD Waterloo Innovation Challenge (WIC) or developed after the SHAD Waterloo Innovation Challenge (WIC). Legal advice on intellectual property is the responsibility of the teams at their cost. The sponsors of the SHAD Waterloo Innovation Challenge (WIC), SHAD International and the University of Waterloo, will not act as arbiters of, and assumes no liability related to, any Intellectual Property Disputes among participants.



Schedule of Competition Elements (Subject to Change):

Leading up to the Competition: -‐ Oct 23rd, 2014 – SHAD Entrepreneurship Cup in Waterloo -‐ Nov 7th, 2014 – Registration for SHAD Waterloo Innovation Challenge

Deadline (Closed) -‐ Nov. 23rd 2014 – Round 1 90 Second Video Pitch -‐ Dec. 7th, 2014 – Round 2 Investment Pitch -‐ Jan 8 – 9th: SHAD Waterloo Innovation Challenge Competition

During the Competition: subject to change

Thursday, January 8th, 2015 -‐ By 11:30: Register/Check in -‐ 12:00pm: Lunch for delegates and welcome presentation by WIC Leaders -‐ 1:30pm: Buses leave for Tour of Waterloo Eco-‐system Part 1 -‐ 2:00pm:

o Group A: REAP Thinkering event in St. Jacobs o Group B: Tannery Tour event in Kitchener HUB complex

-‐ 5:00pm: Busses return to Waterloo -‐ 6:00pm: Christie Digital SHAD Night Dinner + Keynote -‐ 8:00pm: Christie Digital Evening Activities

Friday, January 9th, 2015 -‐ 8:00am: Breakfast & Announcements -‐ 9:00am: Busses leave for Tour of Waterloo Eco-‐system Part 2

o Group B: REAP Thinkering event in St.Jacobs o Group A: Tannery Tour event in Kitchener HUB complex

-‐ 11:30pm: Lunch Served by hosts & Welcome o Group A: Google o Group B: Quarry

-‐ 1:00pm: Return to Waterloo -‐ 2:00pm: Competition begins

o Welcome & Introductions o Presentations Begin

-‐ 6:00 pm: Presentations End o Judges deliberate

-‐ 6:00pm: Gala Dinner (Sponsor TBD) + Keynote o Awards Presentation o 8:00pm: Evening Activities o Competition concludes

General Inquiries and Questions: For any questions please feel free to contact Tara Scanlan at [email protected] or 226–789-‐7166.


Media Information and Inquires: In the case that the SHAD WIC attracts media attention, and there is inquiry for students to be interviewed to talk about their projects by the media, team leaders will be the primary contacts for all media inquiries. Team leaders can assign a team member to be the primary contact. SHAD WIC will contact the team leader directly with any inquirers received. Winning teams names, along with project descriptions, are announced on the SHAD WIC website and may be featured on the University of Waterloo’s website and in various media outlets across Canada. Upon arriving to Waterloo, students will be asked to sign a Media Release Form and an opportunity for students to express their individual preferences regarding media opportunities.



Final Checklist for Dates During and at the End of the Competition What you need to email to [email protected] to sign up for the SHAD WIC

o Teams + Team Members Participating + Participating Team Members City (CLOSED)

SHAD WIC Challenge 1: (Completed) o Deliverables (Due Nov 22nd 11:59pm):

o E-‐Copy of Power Point o E-‐Copy of Presentation Video

o Challenge Presentation (Nov 23rd between 1pm and 6pm) via. Google+ o Leading up to the challenge:

o 1X – 2X Mentor 1 on 1’s o Review 90 Second Pitch Learning Module(s) & Resources o Social Media Engagement Challenge – Complete 2 tweets

SHAD WIC Challenge 2:

o Deliverables (Due Dec 6th 11:59pm): o E-‐Copy of Power Point o E-‐Copy of Presentation Audio

o Challenge Presentation (Dec 7th between 1pm and 6pm) via. Google+ o Leading up to the challenge:

o 1X – 2X’s Mentor 1 on 1’s o Review Learning Module(s) & Resources o Social Media Engagement Challenge – Complete 1 tweet

SHAD WIC Competition in Waterloo:

o Deliverables (Due Jan 2nd 11:59pm): o E-‐Copy of Power Point o E-‐Copy of Script

o Challenge Presentation (Jan 9thth) o Leading up to the challenge:

o 2X – 4X’s Mentor 1 on 1’s o Review Learning Module(s) & Resources

o Post Event o 1 Page SHAD Reflection Summary (Due Jan 18th by noon)


Resource: Guy Kawasaki’s Pitch Deck Template2 Guy Kawasaki is the author of The Art of the Start, and is renowned for his pitch coaching. Keep in mind Kawasaki’s 10/20/30 rule for Powerpoint, 10 slides, 20 minutes and no font smaller than 30 point.

Slide Content Comments

Title

Include your business’s name, your name and title, and contact information.

The investor can read the slide—cut to the chase and summarize what you do (for example, we sell software, we protect the environment). Open simply with, “This is my company and this is what we do.” You want to get investors thinking about the potential for your company and the size of the market.

Problem

Explain your investors the pain that you’re alleviating. The goal is to get everyone nodding and buying in.

Avoid looking for a solution that is searching for a problem. Minimize or eliminate citations of consulting studies about the future size of the market.

Solution

Describe how you alleviate this pain and the meaning that you make. Ensure that the audience clearly understands what you sell and your value proposition.

This is not the place for an in-‐depth technical explanation. Provide just the gist of how you fix the pain.

Business model

Explain how you make money—who pays you, your channels of distribution and your gross margins.

In general, a unique, untested business model is a scary proposition. If you truly have a revolutionary business model, explain it in terms of familiar ones. This is your opportunity to drop the names of organizations that are already using your product or service.

2 Provided by MaRS Library (April 6, 2014). How to create a pitch deck for investors. http://www.marsdd.com/mars-‐library/how-‐to-‐create-‐a-‐pitch-‐deck-‐for-‐investors/ with information referenced from the following: Kawasaki, G. (2004). The Art of the Start: The Time-‐Tested, Battle-‐Hardened Guide for Anyone Starting Anything. Toronto: Penguin Canada. Kawasaki, G. (2008). Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition. Toronto: Penguin Canada.


Underlying magic

Describe the technology, secret sauce or magic behind your product or service.

Aim for less text and more diagrams, schematics and flowcharts on this slide. White papers and objective proofs of concepts are helpful here.

Marketing and sales

Explain how you will reach your customer and your marketing leverage points.

Convince the audience that you have an effective go-‐to-‐market strategy that will not break the bank.

Competition

Provide a complete view of the competitive landscape. Too much is better than too little.

Never dismiss your competition. Everyone—customers, investors and employees—wants to hear why you’re good, not why the competition is bad.

Management team

Describe the key players on your management team, board of directors and board of advisors, as well as your major investors.

Do not be afraid to show up with less than a perfect team. All startups have holes in their team—what’s truly important is whether you understand that there are holes and you are willing to fix them.

Financial projections and key metrics

Provide a three-‐ to five-‐year forecast containing not only dollars but also key metrics, such as number of customers and conversion rate.

Do a bottom-‐up forecast. Include long sales cycles and seasonality. Making people understand the underlying assumptions of your forecast is as important as the numbers you’ve fabricated.

Current status, accomplishments to date, timeline and use of funds

Explain the current status of your product or service, what the near future looks like and how you’ll use the money you’re trying to raise.

Share the details of your positive momentum and traction. Then use this slide to close with a bias toward action.


SHAD Waterloo Innovation Challenge would like to thank our Sponsors:

Documents

SHAD_WIC_Handbook_2014