21
1 Table of Contents Chapters Name Sr. no Renewal of PRME Commitment 2 Sharing Information on Progress (SIP) Report Principle 1. Purpose 3 Principle 2. Values 4-5 Our Guiding Philosophy Principle 3. Method 6-10 Abhyudaya Programme 6-8 Center For Development Of Corporate Citizenship(C-DOCC) 8-10 Principle 4.Research 11-13 Principle 5.Partnership(C-DOCC with Corporates, Public Sectors & Universities ) TATA Social Internship Ehsaas NGO Mela Social Impact Awards International Exchange Programs (Academic Partnership) 14-18 14-15 16 17 18 Principle 6. Dialogue 18-22 Classroom Learning on Social Responsibility (C-DOCC) Sustainability and Distributive Justice Course Enhancing Growth Through Social Responsibility DOCC-FMB 18-20 20-21 21

Sharing Information on Progress (SIP) Report Table of Contents Chapters Name Sr. no Renewal of PRME Commitment 2 Sharing Information on Progress (SIP) Report Principle 1. Purpose 3

Embed Size (px)

Citation preview

1

Table of Contents

Chapters Name Sr. no

Renewal of PRME Commitment 2

Sharing Information on Progress (SIP) Report

Principle 1. Purpose 3

Principle 2. Values

4-5 Our Guiding Philosophy

Principle 3. Method 6-10

Abhyudaya Programme 6-8

Center For Development Of Corporate Citizenship(C-DOCC) 8-10

Principle 4.Research 11-13

Principle 5.Partnership(C-DOCC with Corporates, Public Sectors &

Universities )

TATA Social Internship

Ehsaas –NGO Mela

Social Impact Awards

International Exchange Programs (Academic

Partnership)

14-18

14-15

16

17

18

Principle 6. Dialogue 18-22

Classroom Learning on Social Responsibility (C-DOCC)

Sustainability and Distributive Justice Course

Enhancing Growth Through Social Responsibility

DOCC-FMB

18-20

20-21 21

2

Renewal of PRME Commitment

Our continuing endeavor over the past few years has been to evolve as a management institute that

can be a model for Indian Business Schools and is also world class, not only in terms of material

modernity of infrastructure but also in terms of contextual relevance by way of its contribution to

the society‟s growth and value based development.

It has been a matter of satisfaction that our relentless commitment to “Influencing Practice” and

“Value–Based Growth” has resulted in higher national rankings, global accreditations and

recognitions, committed alumni and continuous support. We have conceptualized a well – defined

Leadership Development Program to influence attitudes of students and strengthen social, moral

and ethical dimensions of their personality.

Bharatiya Vidya Bhavan‟s S.P Jain Institute of Management & Research expressed its commitment

to the Principles for Responsible Management on November 2, 2012. Today we reiterate that we

are fully and continuously committed to the Principles for Responsible Management Education.

This report is a statement on the activities which our institution has undertaken and are in sync with

the Principles for Responsible Management Education.

Dr. Ranjan Banerjee

Dean

3

Principle 1.Purpose : We will develop the capabilities of students to be future generators of

sustainable value for business and society at large and to work for an inclusive and

sustainable global economy

We recognize our twin roles – as a responsible member of Bharatiya Vidya Bhavan and as a

responsive member of Indian society at large – and look at ourselves in a wider context as a

„Beyond MBA‟ institution. We aspire to be a globally recognized institute with concurrent

presence in socially relevant segments of Indian society.

We emphasize „Influencing practice‟ and „Promoting Value- Based Growth‟, which remain the

guiding philosophy for planning and execution in all that we do.

In all our endeavors, we emphasize (i) attitudes and skills as much as knowledge, (ii) indigenous

learner-centric pedagogy, and (iii) global best practices. Our attempt is to synthesize the apparent

contradictions between western efficiency and eastern ethos, and competition and collaboration.

We believe this could be a global model one day.

As a self – reliant institution, we seek operational freedom and encourage an entrepreneurial, agile

and flexible organizational culture working on a collaborative pursuit of innovative solutions.

SPJIMR community strives to realize the objectives of the institution through self – accountability,

professional discipline and hard work.

4

Principle 2.Values : We will incorporate into our academic activities and curricula the values

of global social responsibility as portrayed in international initiatives such as the United

Nations Global Compact.

OUR GUIDING PHILOSOPHY

The Philosophical pillars upon which rests the edifice of our educational pedagogy and

development are

-Influencing Practice

-Promoting value-based growth.

Influencing Practice:

The initiatives and innovations at SPJIMR aim to influence industry practices and therefore enable

us to be a participant in re-shaping the nation. The learning imbibed through a flexible and versatile

curriculum develops in the students not only a capacity for analysis and judgment, but also an

innate ability to relate to social problems and then draw upon their own resources for understanding

and action

Promoting value-based growth:

SPJIMR propounds that individuals need to build the right blend between concern for their own

welfare and social good. Thus the Institute encourages development of a co-operative outlook that

recognizes the value of sharing and mutual respect. This is emphasized in the curriculum through

practical experiential learning as well as by example.

5

The other principles, which guide working are-

Social relevance and responsiveness – SPJIMR seeks to incorporate strategies for innovative

business practices and social value through the integration of corporate social responsibility

programs.

Co-operation and Collaboration- The advent of globalization has brought about an increased

collaboration for heightened social, economic and environmental benefit. Through collaborative

effort, it is possible to optimize the use of limited resources leading to more appropriate and

relevant business practices. SPJIMR strongly advocates collaborative efforts for achieving higher

than normal returns on investments.

Networking- As a management institute, SPJIMR encourages its functioning within a wider social

and cultural environment with an emphasis on critical socio-economic processes that are shaping

business today. SPJIMR endeavors to amalgamate these diverse perceptions and demands in order

to generate a more relevant and significant management education for India and in this respect, it

attempts to be seen as a major trendsetter in management education. Believing itself to be a part of

a larger effort, SPJIMR encourages learning by imbibing from:

- The best and latest global business practices.

- Globally recognized institutes from across the world.

- The efforts of Indian business in their quest for growth, productivity and quality.

- Ideologies of gifted individuals who are ecologically conscious.

- Western efficiency and eastern ethos.

SPJIMR believes in building bridges to the future through synergistic effort along with the

industry to which it feels accountable and answerable and hence serves with a deep commitment.

6

Principle 3 Method: We will create educational frameworks, materials, processes and

environments that enable effective learning experiences for responsible leadership.

ABHYUDAYA PROGRAMME

SPJIMR‟s Abhyudaya programme stands out in more ways than one. It is one of the initiatives of

SPJIMR‟s Center for Education in Social Sector (CEdSS) department. It has delivered to MBA

students learning in critical areas of social sensitivity, mentoring and contribution toward societal

good. These attributes are well imbibed in innovative and experiential programmes like

Abhyudaya.

Abhyudaya is a unique pedagogic innovation with aims to foster social responsibility & character

building among B-school students. It is a mentorship programme to prepare participants for top

management role as part of their curriculum and learn to contribute as a member of the „have‟

section of the society to the „have not‟ and experience the joy of giving. Abhyudaya also gives

them opportunity to appreciate the dynamics of urban poverty manifested through slums and

identify the roles and the challenges offered to the business sector.

Abhyudaya is 1.5 credit, compulsory, year-long mentorship programme through which first year

MBA students mentor bright, underprivileged children(whom we call “sitaras”(stars)) of the

neighboring schools. Abhyudaya supports 350 sitaras from 80 schools and 8 mediums of

instruction. It directly impacts 500 families. Since its inception, seven years ago, 1275 mentors

have spent over 54000 hours of mentoring underprivileged children in their natural environment

(slums).

Through this initiative, SPJIMR is making an attempt to play the role of a catalyst in providing

financial and other support to enable the sitaras to realize their full potential. These include:

- Financial aid for academics.

- Curricular and extra-curricular classes for over 10 years till they complete their formal

education.

- Provide better learning environment and health care.

Achievements for the year 2014:

- 111 sitaras have passed their SSC(Secondary School Certificate) exams with 37 scoring than

75%

- 20 sitaras have passed their HSC(Higher School Certificate) exams with 3 scoring more than

80%

- 3 sitaras received the Maharashtra State Scholarship.

- 85 sitatas received the Maharashtra State Scholarship exam.

- 75 sitaras received the National Means cum Merit Scholarship (NMMS) exam.

- 20 sitaras passed the first round of Dr. HomiBhabhaBalVaidnyankik exam.

7

- 19 sitaras passed the Maharashtra Talent Search Examination (MTSE).

- 44 sitaras are learning kathak dance professionally.

- 34 sitaras have passed the Elementary Drawing Examination. 51 have passed the

Intermediate Drawing Examination.

- Sitara Ms. Vandana has won 2 gold medals at the district level, 3 silver medals at the national

level and 1 bronze medal at the International level for Taekwondo.

- Sitara Ms. Saba Shaikh attended the Anthony Robbin Foundation‟s Global Youth Leadership

Summit (GYLS) at San Diego, USA from the 18th

to 28th

July 2014.

- We are in the process of taking our innovative pedagogy to other institutes. In a step in this

direction Abhyudayaprogramme was replicated in K.J.Somaiya Institute of Management

Studies & Research (KJSIMSR) in the year 2014.

SPJIMR students with the children they are mentoring

8

Awards and Recognition

Abhyudaya has received global recognition by the Graduate Management Admission Council

(USA). The GMAC MET Fund 2012 has awarded the character building initiative in the Ideas to

Innovate (i2i) Challenge as the “Big Idea to Solve the Big Problem” of urban poverty & foster

social responsibility among the MBA participants. Abhyudaya is one of the 12 organisations to

have won this award, the only awardee from India.

SPJIMR‟s Abhyudaya has won the jury award at the World Education Summit (WES) 2013 in the

“Innovation by Management Institute” category.

CENTRE FOR DEVELOPMENT OF CORPORATE CITIZENSHIP(C-DOCC)

AN OVERVIEW

SPJIMR‟s significant research study in 1989 for ASSOCHAM on accelerating the pace of socio-

economic development of India‟s vast rural society led to the introduction of social projects in place

of conventional summer projects for MBA students. This culminated in the formation of a full-

fledged Centre for Development of Corporate Citizenship (C-DOCC). By initiating a C-DOCC, we

have reached out to the social sector and started social projects with NGOs in various parts of the

country.

C-DOCC was formally established in 2001, with the vision to accelerate the pace of socio economic

development in India through collaboration and networking. DOCC is a mandatory integrated

module of the management curriculum and is a full-fledged 3 credit course. The distinctive feature

of this pedagogic innovation was that these objectives were to be achieved by experiential learning

and through unique “Non- Classroom Learning” pedagogy. It is encouraging to see that our

pioneering concept, DOCC is now practiced by institutions both in India and abroad.

The course begins with theoretical inputs, workshops by eminent social workers, followed by visits

to places where exemplary social work is carried out and culminating into a 5 weeks social project

with NGOs spread across the country. So far more than 2,300 projects have been covered. C-

DOCC has worked with more than 800 NGO partners and has impacted more than 1,00,000 lives.

The Centre for DOCC is conducted across all the Programs like PGDM, PGPM, PGEMP and

PGFMB.

9

AWARDS (Last 5 years)

PERIOD EVENT AWARD LOCATION

2014 Rural Marketing Association Award Winner New Delhi

2012 Rural Marketing Association Award Winner New Delhi

2012 Team MBA Winner USA

2011 Rural Marketing Association Award Winner New Delhi

2011 Indian School of Business and Richard

Ivey Case Competition

Amongst Top 10 in

India

Hyderabad

2010 Rural Marketing Association Award Winner New Delhi

2009 ISB Global Social Venture Competition

(GSVC)

National Winner –

Represented Asia at

the International

Competition

California, US

12 Critical Issues of DOCC

10

SPJIMR DOCC interns in Rural India:

At Warangal: „IMPROVE

QUALITY OF EDUCATION &

SCHOOL STRENGTH‟

At Udaipur: „DEVELOP A B-PLAN FOR e-

COMMERCE GROCERY WEBSITE‟

11

Principle 4.Research: We will engage in conceptual and empirical research that advances our

understanding about the role, dynamics and impact of corporations in the creation of

sustainable social, environmental and economic value.

S. P. Jain Institute of Management & Research

Summary of Publications for the year 2013 and 2014 in keeping with the spirit of the PRME principles

Srl. Type of

Publication

Faculty

Name along

with co-

author/s

Topic / Title Publishers /

Presentation Details

Status

Date

1 Journal

Prof.

R.Jayaraman

(Co-Author:

Chandan

Raghuram)

Reducing the Carbon

FootPrint in the Supply

Chain

Published in the Journal

of Supply Chain

Management Systems ,

Vol 2 , Issue 1, January

2013 , pp 19 to 27

National January

2013

2 Journal Paper Prof. R

Jayaraman

“Succeeding through

People – an Overview of

How Business

Excellence Practices

have changed the HR

Landscape “

Published in :

Prabandhan : Indian

Journal of Management

, Volume 6 , Number 1 ,

January 2013

International January

2013

3 Video Film

Dr M.L.

Shrikant

Prof. Sanjay

Doctor

Gita Shibir - Part 1:

INTRODUCTION

Introduction to Lecture

Series by Swami

Viditamanandji

SPJIMR, Mumbai National January,

2013

4 Video film

Dr M.L.

Shrikant

Prof. Sanjay

Doctor

Gita Shibir - Part 3:

VALUES

Introduction to Lecture

Series by Swami

Viditamanandji

SPJIMR, Mumbai National January,

2013

5 Newspaper

Article

Dr. R. K.

Pattnaik (Co-

Author: Dr.

Preeta George)

'Risk Averse Banking'

must give way to

'Responsible Banking'

The Free Press Journal

dated January 31, 2013;

Page 21

National January

2013

6 Magazine

Paper

Dr. Pallavi

Mody & Dr. R

K. Pattnaik

Public Sector

Divestment Issues

Upakram, A magazine

on and for Public Sector

(Peer Reviewed); Oct-

Dec 2012; ISSN 2277-

4580

National February

2013

12

7 Book Dr. Nirja

Mattoo

Rural Exposure Field

Visit 2012 Report -

Yusuf Meherally Trust

Compendium of the

Learning Community

Comprising of Students,

Faculty and Agency; In-

house Publication;

February 2013

In-house

February

2013

8 Video film

Dr M.L.

Shrikant

Prof. Sanjay

Doctor

Gita Shibir - Part 3:

STRESS

MANAGEMENT

Introduction to Lecture

Series by Swami

Viditamanandji

SPJIMR, Mumbai National February

2013

9

Conference

Proceedings

& Papers

Dr. K. G.

Karmakar

Rural Infrastructure

Conference UPES

Dehradun

Rural Infrastructure

Conference UPES

Dehradun

International

February

12 to 13,

2013

10 Book

Prof. Sanjay

Doctor (Co-

Author: Dr.

K.G.

Karmarkar)

DOCC Field Report

2012 - Student Edition

SPJIMR, DOCC (in-

house), Mumbai National

February

2013

11 Journal

Prof. Upasana

Aggarwal and

Bhargava, S

Examining the Effects of

Psychological Contract

Breach on

Organizational

Outcomes: Moderating

Role of Tenure and

Educational Levels

Vikalpa, Vol 38, No.1,

March 2013 National

March

2013

12

Conference

Proceedings

& Papers

Prof. R.

Jayaraman

(Presented by

SPJIMR

PGPM

Alumni:

Chandan

Raghuram)

Reducing the Carbon

FootPrint in the Supply

Chain

International Conference

on “Global Trends in

Engineering and

Management”

(ICGTEM-13)

International March 21

- 22, 2013

13

Conference

Proceedings

& Papers

Dr. Keith C.

D'Souza (Co-

author:

Ravindra Dey)

Relevance and Practice

of Traditional OD

Values in a Globalizing

Business Environment

International Conference

on: "Gloablization: The

Way Ahead", March 21,

2013

International March 21,

2013

14

Peer-

Reviewed

Journal

Dr. Tulsi

Jayakumar

CSR Communication in

Emerging Economies:

Need for a New

Paradigm: A Case Study

of a Multinational and an

Indian Trans - National‟s

CSR Communication in

India

International Journal of

Business Insights and

Transformation; ISSN

0974-5874; Volume 6,

Issue 2, April-

September 2013

International September

2013

13

15

Conference

Paper &

Proceedings

Dr. Tulsi

Jayakumar

Social Capital Creation

In Indian Rural

Cooperatives In The Era

Of Globalization

International Conference

on Cooperatives in an

era of globalization'

organised jointly by

TISS, Mumbai and IIM,

Kozhikode

International Sept 18 to

20, 2013

16

Conference

Paper &

Proceedings

Dr.Tulsi

Jayakumar

Social Capital Creation

In Indian Rural

Cooperatives In The Era

Of Globalization

International Conference

on COOPERATIVES IN

TRANSITION IN THE

ERA OF

GLOBALIZATION

jointly organized by

IIM(K) and TISS with

the support of ULCCS

Ltd on Sept 19-20, 2013

International 19-Sep-13

17 Journal Paper

(Refereed)

Dr. Uma

Narain

The Art of Managing

People and Teams

Through 'Theatre-

Laboratory'

Journal of Teaching and

Education; 2013 Volume

02, Number 04; Pages

293 to 305; CD-ROM.

ISSN: 2165-6266 ::

2(4):293–305 (2013)

Copyright© 2013 by

UniversityPublications.n

et

International January

2014

18

Conference

Paper &

Proceedings

Dr. M. L.

Shrikant

Time for B-Schools to

Teach Spirituality

"Ethical Leadership: The

Indian Way" - 6th

International

Conference, IFIM,

Convergence 2014, in

co-operations with the

European SPES

FORUM, Leuven,

Belgium and the

Business Ethics Center

of the Corvinus

University of Budapest,

Hungary; Jan 10, 2014

International 10-Jan-14

19

Peer

Reviewed

Journal

Dr. Tulsi

Jayakumar

(Co-Author:

Dr. R. K.

Pattnaik)

Role of co-operatives in

rural credit delivery

system in the era of

globalization.

Wealth – International

Journal of Money,

Banking and Finance,

Volume 2, Issue 2, July-

December 2013; ISSN

2277-9388

International February

2014

20 Newspaper

Article

Dr. K. G.

Karmakar

Enhancing Small Holder

Farmer Margins: Role of

Warehouses and

Commodity Exchanges

Economic Times; 12th

March 2014,

Wednesday; Page: 4

National 12-Mar-

14

14

Principle 5. Partnership: We will interact with managers of business corporations to extend

our knowledge of their challenges in meeting social and environmental responsibilities and to

explore jointly effective approaches to meeting these challenges.

TATA Social Internship meets SPJIMR / DOCC 2015

The TATA Social Internship (TSI) is a unique two month experiential corporate sustainability

internship offered to undergraduate and postgraduate students from the world‟s leading universities

who come to India to intern in one of the TATA Companies‟ ongoing Corporate Sustainability (CS)

Projects. This is very much in line with SPJIMR‟s DOCC Project Initiative for PGDM & PGPM

students wherein they embark on a two month sojourn with NGOs thereby acting as agents for

inclusive business development in the social sector.

This year Centre for DOCC, SPJIMR in association with Tata‟s TATA Social Internship (TSI)

organised the program „Building Bridges across Boundaries V‟ on 31st July, 2015 at SPJIMR. The

agenda of the program was to give TSI interns and SPJIMR students an opportunity to share their

social internship projects with the eminent panel. This year 6 TSI interns came from University of

California Berkley (UCB) and 4 SPJIMR students presented their DOCC projects. The projects

were from different sectors such as Education, Healthcare, Livelihood, and Renewable energy.

15

Building Bridges across Boundaries V

The esteemed panel members included Ms. Shernavaz Colah (TSI Coordinator- Group Corporate

Communication), Prof Lawrence Cohen (Director- Institute for South Asian Studies), Mr Atul

Aggarwal( VP – Corporate Affairs, Tata Services) and from SPJIMR the members were Dr Ranjan

Banerjee(Dean, SPJIMR), Dr Nirja Mattoo ( Chairperson C-DOCC), Dr. K.G. Karmakar, Prof.

A.B. Kulkarni, Prof. Jiban Mukhopadhayay, Prof. Bindu Kulkarni, Prof. Jagdish Rattanani and

Prof. Malay Krishna.

The program was concluded by a valedictory speech by Prof. Jiban Mukhopadhyay on Challenges

and opportunities in Renewable Energy Sector.

16

EHSAAS- NGO Mela

Ehsaas is a platform for interactions between NGOs working for the differently-abled children and

SPJIMR students. Ehsaas aims to sensitize our students towards the societal issue of disability and

to make the special children feel that they are also accepted and mainstreamed in the society. We

have been supported by NABARD, Colgate Palmolive, and Leo Club of Juhu in organizing Ngo

Mela and Ehsaas.

Performance by differently-abled children

17

Cummins DOCC Social Impact Awards (7th

SIA)

The Cummins DOCC Social Impact Awards 2015 is a special occasion when the college recognizes

and celebrates the contribution of NGOs and students in the area of social development during their

DOCC Internships. It aims to honour the organizations and individuals who live and work towards

a vision of transforming communities & society at large.

Sponsored by Cummins, the event saw many renowned guests and speakers including Ms. Zarina

Screwvala, Founder & Managing Trustee of Swades Foundation and Mr. Ashwath Ram, Vice

President – Industrial Engine Business and Tata Cummins Ltd. The jury comprised of Mr. Ravi

Subramaniam (Head CSR, Cummins), Ms. Aloka Majumdar (Head CSR, HSBC India), Ms. Tulsi

Jaykumar (Head FMB, SPJIMR), Mr. Sumit Gandhi (Founder Sounds of Silence).

The top 5 nominated organizations were Aide et Action Jaipur (Rajasthan), Chaitanya (Pune), Sai

Seva Trust (Warangal), Samarthan (Bhopal) and Society for Environmental & Rural Awakening

(Himachal Pradesh), whose projects were presented by the students who had interned at these

NGOs.

The winners were;

- Chaitanya (Pune)

- Sai Seva Anadh Trust (Warangal)

- Society for Environmental & Rural Awakening (Himachal Pradesh)

The Winners and Jury of the program

18

INTERNATIONAL EXCHANGE PROGRAMS (Academic Partnership):

SPJIMR has collaborations with foreign universities for case writing and student learning in areas

of development and responsible management. Some of the Universities with whom we partner are

National University of Singapore, University of Paris-Dauphine, France and Darden School of

Business, University of Virginia, USA.

C-DOCC project by Student from National University of Singapore

Principle 6: Dialogue: We will facilitate and support dialogue and debate among educators,

students, business, government, media, civil society organizations and other interested groups

and stakeholders on critical issues related to global responsibility and sustainability.

Classroom Learning on Social Responsibility

1. Sustainability and Distributive Justice Course (PGDM)

In an attempt to cover the major and broad level concepts with relevant illustrations, this course has

three phases:

Phase 1: Introduction to Sustainability

Phase 2: Gender Empowerment

Phase 3: Human Rights Justice

19

Course Objective:

This course is designed to present practical skills for participants in the area of integrating

sustainability into business practices, operational procedures, policies, research and development

through a series of interactions with experts. Sustainability in the context of equality of opportunity,

outcomes, economic rewards, justice and human rights would be covered.

The course also aims at introducing the concept of distributive justice from the perspective of

human rights and gender. With examples of discrimination and hence a need for empowerment of

the marginalized, it is essential for managers to understand the perspective and appreciate the

interventions executed to address these issues. These motivational sessions will equip and prepare

the students to handle varied situations effectively.

HEROES SPEAK

Heroes Speak, is a C-DOCC initiative a part of the SDJ course that brings together the “Heroes” of

the society on a single platform to share their experiences. The event of 2014, witnessed some of

the most powerful and charismatic speakers such as Mr. A. Murungnatham, Dr. Jockin Arputham,

Ms. Flavia Agnes, Ms. MitaVashishth and Ms. Chetna Gala inspiring the youth and sharing their

stories. The Theme of the event was „Women Empowerment‟ wherein each of the speakers shared

their visions and ideas.

20

Hero Speak 2014

2. ENHANCING GROWTH THROUGH SOCIAL RESPONSIBILITY (ESR) –

COURSE (PGEMP)

The emerging business challenges require corporations to create a reservoir of versatile executives

with a strong base of functional knowledge along with general management perspective. SPJIMR‟s

uniquely designed Post Graduate Executive Management Program (PGEMP) is designed for this

purpose.

One of the courses designed for the PGEMP participants is the Enhancing growth through social

responsibility (ESR) Course. The ESR course is a 0.5 credit course conducted by the faculty of the

C-DOCC Department.

The course on Enhancing Social Responsibility through Values is designed to understand different

aspects of business growth on the basis of values and social responsibility. The objective of this

course is to introduce a conceptual framework for CSR with an approach of strategic and

sustainable development models.

The specific objectives and dimensions of the course are as follows,

1. To demonstrate a strong business case for CSR and that business performance and social

responsibility can complement one another (doing well while doing good, makes good

business sense)

21

2. To provide the participants about Company‟s CSR policy and perspective involving different

stakeholders in the process and implementation of CSR activities.

3. To acquaint the participants with the Government‟s mandate on CSR, issues relating to the

companies Bill, 2012 passed by the Lok Sabha on December 2012 replacing 56 year old

Companies Act 1956.

4. To position and select appropriate models for companies to gain sustainable competitive

advantage with an integration of CSR in the company‟s goal

5. To showcase the commendable services rendered by the social organizations to the society

and environment and how companies can partner with their CSR activities.

3. DOCC- FMB Course

The approach to this course will mainly be through classroom sessions with case analyses, class

discussions, videos and panel discussions.

Some cases may be handled in joint faculty sessions in order to highlight the cross functional

perspectives

Objectives:

The specific objectives and dimensions of the course are as follows,

1. To demonstrate a business performance and social responsibility can complement one

another

2. To provide an exposure to the participants with an understanding of underprivileged

section of society.

3. To acquaint the participants with the knowledge of various sustainable models ensuring

effective action.

4. To showcase the commendable services rendered by the social organizations to the

society and environment and how companies can partner with them to achieve the

objective of the company.

The best and most beautiful things in the world cannot be seen

or even touched - they must be felt with the heart.