fresh thinkingbranding

packagingcorporate communications

As a food or beverage manufacturer, you know the importance of the right branding. Consumers buy products they feel comfortable with, that are relevant to them and that have a personality. Sure taste is important, but aside from a demo table, how can you convince people to try your product? Tap into some fresh ideas with silver.

And we’ll manage a cost-efficient, multi-pronged marketing program that will get your product on the shelves and in front of the people most likely to try it.

It’s all about mixing our clean, crisp design style with an integrated marketing campaign that has impact. Sometimes that means trade advertising and sales support, other times we go straight to the consumer. It all depends on what your brand needs. Take a look at what we’ve done for some other food and beverage brands...

As your marketing partner, we’ll produce packaging that will jump off the shelf and scream “Take me home!”

We’ll help you develop a brand personality that has your target market thinking “Hey, that product’s for me.”

Tasty Bite is the leading Indian food brand in the U.S., selling all-natural, ready-to-eat entrees, pilafs and sauces. silver was hired to help Tasty Bite revitalize their brand and increase sales. Initial work focused on packaging, print advertising, road show events and branded sales support materials.

DEL IVERABLES» Brand Identity» Print Ad Campaign» Tradeshow Booth» In-store Events» Sell Sheets» Package Design» Copywriting» Coupons» Weekly Email Blast» Paid Search Advertising» Illustration

Results were seen quickly—significant gains in shelf presence along with substantial sales increases in stores nationwide. The success of the brand has also lead to a new major account with a national warehouse store and the launch of the Simmer Sauce product line.

TASTY BITE ethnic food, consumer packaged goods

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print ad campaign

packaging packaging tradeshow booth e-marketing

DEL IVERABLES» Naming » Brand Identity» Package Design» Print Ad Campaign» Tradeshow Booth» Product Display» Sell Sheets» Copywriting» Coupons» Product Line Extensions

silver helped Millennium Biotechnologies launch Resurgex and turn it into one of the top nutritional supplements in the healthcare market today. Along the way, we provided a host of marketing and creative services designed to develop the brand and position

it both to healthcare practitioners and consumers. We are now helping them bring a new ready-to-drink formula to market, as well as supporting the multi-million dollar launch of a new sports nutrition beverage.

RESURGEX dietary supplement, consumer packaged goods

print ad campaign

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IMC

brand identity product display packaging brochure

Yohay Baking Co. came to us several years ago to help update their brand. The new owners were prepared to breathe new life into the product line and expand distribution into gourmet food and specialty shops. silver created a completely new look for the brand, launching a line of gift boxes with print, online and trade materials. Our integrated

marketing approach proved to be a winning formula as Yohay’s products began popping up in department stores, gourmet shops and chains like Home Goods nationwide. More recently silver developed packaging for four new cookie lines to meet the unique demands of Yohay’s key upscale retailers.

DEL IVERABLES» Brand Identity» Package Design» Print Ad Campaign» Tradeshow Booth» Sell Sheets» Brochures» Copywriting» Coupons» Product Line Extensions

YOHAY BAKING CO. specialty food, consumer packaged goods

print ad campaign

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IMC

packaging web designbrochure tradeshow booth

DELIVERABLES» Logo Refinement» Print Ad Campaign» Tradeshow Booth» In-store Events» Sell Sheets» Package Design» Copywriting» Coupons» Brochure» Direct Mail» Online Banners» Website Design/Programming

Adora Calcium Chocolates needed to freshen up their brand and develop a more comprehensive marketing program. We helped to create an online marketing campaign designed to generate brand awareness and increase their customer base through a free trial program. The national campaign had three offers—free samples, free shipping and a chance to win a trip to

the Canyon Ranch Spa. silver aided in the selection of media, developed the banners/emails and maximized response rates by adjusting the program according to campaign results. The program was a success, resulting in a 20% increase in website visitation, as well as thousands of contest entries and free samples shipped across the country.

ADORA CALCIUM CHOCOLATES dietary supplement, consumer packaged goods

print ad campaign

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brochuredisplay design banner ads email

surgex sports supplement aunt gussie’s gluten free amino vital sports supplement afrikya spices by chef Marcus Samuelssonsollee’s cookies

Call today to start building your brand.

203.855.7705

silvercreativegroup.com

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