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  • 1. Thinking Inside The Box An Introduction to Systematic Inventive ThinkingDaphna Murvitz & May Amiel

2. Tel AvivBangkok 3. Past vs. PresentInnovation? What do you mean? Why are you bothering me with this?1995 4. Past Vs PresentInnovation? What do you mean? Why are you bothering me with this?1995Innovation is one of our key valuesEveryone is doing it. Innovation is a MUST2014 5. What happened?Innovation? What do you mean? Why are you bothering me with this?1995Innovation is one of our key valuesEveryone is doing it. Innovation is a MUST2014 6. 1. Innovation is Often a Necessity 7. And on the other hand: 8. 2. Innovation Means FreedomThe Freedom To Choose! 9. 3. Innovation is in fashion, innovation is a buzzword 10. Todays GoalsWhat is Innovation?Get to Know Innovation ToolsLearn from Best and Worst Practices Q&A 11. In pairs, find FIVE things you have in common 12. BUT It cant be something obvious (i.e. were both women) and it cant be phrased in a negative way (i.e. both of us dont like football) 13. Constraints Foster Innovation Necessity is the Mother of Invention 14. Systematic Inventive Thinking is used by over 850 companies in more than 65 countries 15. SIT is an innovation company headquartered in Tel Aviv with offices and affiliates on five continents. 60 innovation facilitators from diverse professional backgrounds sharing a passion for innovation, and helping organizations and the people who work for them become more creative. 16. A simple question. with more than a billion results 17. Our Working Definition For InnovationThinking and acting differently in a useful and effective way 18. Our Working Definition For InnovationNewFeasibleValuable 19. Where do ideas come from?Its an idea!! 20. Source #1: PersonSource #2: ProcessSource #3: Market 21. Source #4: Patterns 22. How did SIT start?+200K InventionsPatternsThinking Tools 23. Please draw THREE circles 24. Does your drawing looks like one of these? 25. Karl Dunckers Candle Experiment (1926) 26. Using only the objects shown in the picture, mount the candle to the wallGroup#1 27. Group#2 28. Solution to Duncker's candle problem:The thumbtack box can also be used as a shelf 29. Three Types of Fixedness#1 - Functional Fixedness: A cognitive bias that limits a person to using an object only in the way it is traditionally used 30. Breaking Fixedness leads to Innovation 31. Cincinnati 32. The Ideation TeamDistribution SalesResearchRegulatoryProduct ManagerSenior ManagementEngineeringMarketing 33. Breaking The Product Into Its Components Screen Keyboard Drug cartridge Power Supply Software The SEDASYS System is the first computer-assisted personalized sedation (CAPS) system designed to allow physician/nurse teams to provide minimal-to-moderate sedation with propofol during routine endoscopy procedures in healthy adults. By integrating state-of-the-art drug delivery and patient monitoring, the SEDASYS System enables physician/nurse teams to deliver personalized sedation. It automatically detects and responds to signs of over-sedation (oxygen desaturation and low respiratory rate/apnea) by stopping or reducing delivery of propofol, increasing oxygen delivery and automatically instructing patients to take a deep breath. The SEDASYS System monitors and records patient vital signs and additional parameters, including oxygen saturation, respiratory rate, heart rate, blood pressure, end-tidal carbon dioxide and patient responsiveness. The device is currently an investigational device limited by U.S. law to investigational use only.Backup Battery Nasal Cannula 34. Subtracting An Essential Component ! Screen Keyboard Drug cartridge Power Supply Software The SEDASYS System is the first computer-assisted personalized sedation (CAPS) system designed to allow physician/nurse teams to provide minimal-to-moderate sedation with propofol during routine endoscopy procedures in healthy adults. By integrating state-of-the-art drug delivery and patient monitoring, the SEDASYS System enables physician/nurse teams to deliver personalized sedation. It automatically detects and responds to signs of over-sedation (oxygen desaturation and low respiratory rate/apnea) by stopping or reducing delivery of propofol, increasing oxygen delivery and automatically instructing patients to take a deep breath. The SEDASYS System monitors and records patient vital signs and additional parameters, including oxygen saturation, respiratory rate, heart rate, blood pressure, end-tidal carbon dioxide and patient responsiveness. The device is currently an investigational device limited by U.S. law to investigational use only.Backup Battery Nasal Cannula 35. SubtractionRemoving an essential component from aproduct / process / service and finding usages for the newly created productRemove an essential component that it seems impossible for the product to exist without it 36. The Outcome: Sedasys System 37. Learning #1: Is it The Perfect Product?! 38. Learning #2: Can it do more? 39. Learning #3: Challenge Assumptions 40. Bogota 41. 38% dont have a bank account 42. 105% Cell Phone Penetration 43. A revolutionary electronic wallet that allows unbanked and underserved population to manage their money for free without having an account 44. Attribute DependencyCreating a new relationship or eliminating an existing relationship between two variables of a product or service 45. After 18 months of operation 850,000 customers, of which close to 460,000 did not have any relationship to a bank 108,000 money transfers have been made for more than 25,000 million pesos More than 1,000 companies are disbursing their payments 5,000 soldiers received their paychecks through DaviPlata in 2012 46. Learning #1: Serve the Underserved 47. Learning #2: Measure Innovation 48. ServiceCommunicationsLogisticsProcurementR&DHuman ResourcesOperationsStrategy, PolicyDont Do Innovation, Innovate In What You Do 49. TeamOrganizationIndividualCustomer ServiceMarketing & SalesLogisticsProcurementR&DHuman ResourcesOperationsStrategyDont Do Innovation, Innovate In What You Do 50. Key Take-Aways From Today What is innovation Different approaches to innovation Innovation as a necessity in times of crisis Types of Fixedness Innovation Tools to overcome Fixedness Success and failure stories 51. DiscussSomething new and meaningful I learned todaySomething I would like to share with someone elseSomething I would like to do once I get back to my office 52. CONTACT USDaphna Murvitz, SIT representative in Thailand, Myanmar and Vietnamdaphnamurvitz@gmail.comMay Amiel, Lead Facilitator, Founder and Director SIT's Social Enterprise Armmay@sitsite.com 53. Tel Aviv 54. 3000 years and anSIT Project 55. Multiplication Adding additional copies of a component that already exists in the product. The added component MUST be different from the original in some way.The change needs to reflect a change in quality, not quantity! 56. Adapt idea and make it doableIdentify FeasibilityIdentify Customer ValuesDefine Virtual ProductManipulate objectChoose object 57. Adapt idea and make it doable Identify FeasibilityIdentify Customer Values Define Virtual ProductManipulate objectChoose objectMultiplication 58. Adapt idea and make it doable Identify FeasibilityChange properties for the multiplied objectIdentify Customer ValuesMultiply componentDefine Virtual ProductManipulate objectChoose objectMultiplicati onChoose one component 59. Adapt idea and make it doable Identify FeasibilityIdentify Customer Values 1%2%Define Virtual ProductManipulate objectChoose objectMultiplication 60. Adapt idea and make it doable Identify FeasibilityIdentify Customer ValuesIt could be use to align sloping floors (2%) and pipes (1%)! 1% 2%Define Virtual ProductManipulate objectChoose objectMultiplication 61. Adapt idea and make it doable Identify FeasibilityIdentify Customer Values Define Virtual Product Manipulate objectChoose object? It could be use to align sloping floors (2%) and pipes 1 (1%)! 2 % %Multiplication 62. Adapt idea and Adapt idea and make it doable Identify FeasibilityIdentify Customer Values Define Virtual Product Manipulate objectChoose object? It could be use to align sloping floors (2%) and pipes 1 (1%)! 2 % %Multiplication 63. Function Follows Form (FFF)When applying the Function Follows Form principle, we first create a new form and only then evaluate its function. 64. Adapt idea and make it doableKapro patented the idea with plumbing angles and called it Top grade. 65. Achievements The first product doubled the revenue and tripled the profit during its first year on the market Sales has grown by 250% in the past 3 years >20% of sales deriving from new products Gained a reputation as an innovative leader in the industryNew manufacturing plant in China Represented in the US and other Are now into high-tech products