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Penny For Your Thoughts: Simplifying e-Learning for Business Six Easy Steps to Converting Your Content to e-Learning How a consultant-trainer can How a consultant-trainer can use eLearning to increase use eLearning to increase revenue, reach more clients, revenue, reach more clients, and free up time for other and free up time for other things. things.

Six Easy Steps For Entrepreneurs To Grow Their Business With E Learning

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Page 1: Six Easy Steps For Entrepreneurs To Grow Their Business With E Learning

Penny For Your Thoughts:Simplifying e-Learning for Business

Six Easy Steps to Converting Your Content to e-LearningHow a consultant-trainer can use How a consultant-trainer can use eLearning to increase revenue, eLearning to increase revenue, reach more clients, and free up reach more clients, and free up

time for other things.time for other things.

Page 2: Six Easy Steps For Entrepreneurs To Grow Their Business With E Learning

© 2010, All Rights Reserved, Albany Analytical, Inc.pennymondani.com Six Easy Steps page 2

About This Presentation

This PowerPoint Show is taken from my blog

Penny For Your Thoughts: Simplifying e-Learning for Business,

where the posts can be read in their entirety.

Page 3: Six Easy Steps For Entrepreneurs To Grow Their Business With E Learning

© 2010, All Rights Reserved, Albany Analytical, Inc.pennymondani.com Six Easy Steps page 3

The Old Model1. Get your foot in the door with a single workshop.2. Do a really good job on that workshop.3. Get rave reviews and expand your contract.4. Exceed those expectations with excellent coaching,

consulting, and additional workshops.5. Receive high praise, good money, and a testimonial.6. Take some time off to catch up and make up for the

last several months when you were never home.7. Do it all over again.

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Problems with the Old Model• When you’re dedicating your entire self to this client,

you can’t be building a relationship with the next client. You don’t even have time to return calls.

• The only revenue stream you have is when you, personally, show up.

• If you get sick or want a vacation, you not only lose revenue for those days, but you may lose an entire large contract that requires your presence during that time.

• You’re sick and tired of travel.• The economy has tanked and clients have far less

money to spend on the “old model”.

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© 2010, All Rights Reserved, Albany Analytical, Inc.pennymondani.com Six Easy Steps page 5

The New, Leaner Model1. Get your foot in the door2. Save your client money and lost productivity (yours and

theirs) by offering the fundamentals online.  3. Schedule time with your students; chat online or have a

web meeting, from home.4. Travel already knowing something about the people, the

business, the things they want to work on.5. While you’re working with this client, another client is

taking the online training…you just doubled the number of clients without diluting your attention to either. 

6. Attend your kid’s ballgame, walk your dog, or do whatever you want to do on Wednesday night at home!

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Six Easy Steps to the New Model1. Start with a book (published or not), a slide presentation

that you can talk to, or an existing training course.  2. Determine your budget! 3. Find a course designer who will work within your budget. 4. Prioritize your efforts and budget to meet the needs of

your audience first. 5. Stay focused and within your original scope. 6. Gather and analyze data on participant scores,

feedback, and participation so that you can adjust and improve.

To read more detail on each step, search “six easy steps” at PennyMondani.com. Contact me for help!

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Special Offer

Start up offer for first time Moodlers. This very special price is for very small businesses, first time Moodlers who aren't sure how e-Learning fits into their product mix. Convert your existing book or presentation (in PDF, Word, or PPT format) to a Moodle course, for an awesome self-paced adult learning experience. Included: Course content, Participant Resources, Additional links, Appendix, and Penny’s advice! For conditions and restrictions, please visit our website, albanyanalytical.com

Offer Expires: When the Dow reaches 13,000

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