Slide show keropok leko

GROUP MEMBER’S:

WAN NUR A’TIQAH BT WAN AHMAD SHAHAROM (62283112272)

NUR DIYANA BT MOHAMED NURALDIN (-------)

NURUL SYAZWANY BTE ANNY ABAS (-----)

NOOR AIDA BINTI MOHAMEDON (-----)

SUBJECT: INTERNATIONAL ENTREPRENEURSHIP

LECTURER’S NAME: SIR HASHIM HASSAN

TOPID: BUSINESS PLAN OF KEROPOK LEKO

WELCOME gen y

trading

Company logo

Gen Y Trading

KEROPOK LEKO

OBJECTIVES To provide Halal food product that have high quality in terms of cleanliness,

sanitation, and compliance with religious requirements.

To bring joy and add flavor to every occasion with our high quality and affordable product. (Original, Spice, Crispy, Black paper and Curry).

To world wide our product to international market.

INTRODUCTION

Name of the company : Gen Y Trading Sdn. Bhd. Address : Lot 658, Jalan Persiaran, Kawasan

Perindustrian Shah Alam, 43700 Shah Alam, Selangor.

Telephone number : 06-2621101 Fax number : 06-2653013/5052 E-mail number : www.GenY.com.my Form of business ownership: Partnership Establish on 1st January 2013

COMPANY

BACKGROUND

http://www.geny.com.my/

Organization chart

GENERAL MANAGERWan Nur A’tiqah Bt. Wan Ahmad Shaharom

FINANCIAL MANAGERNur Diyana Bt Mohamed Nuraldin

ADMINISTRATION MANAGER

Wan Nur A’tiqah Bt. Wan Ahmad Shaharom

OPERATION MANAGERNoor Aida Binti Mohamedon

MARKETING MANAGERNurul Syazwany Bte Anny Abas

map

Gen Y Trading Sdn. Bhd.

Lot 658, Jalan Persiaran Sultan,

Kawasan Perindustrian Shah Alam,

43700 Shah Alam, Selangor

Strategic Location because: The location is near our target market (eg: UiTM Shah Alam) Near Vendors It has many infrastructures surrounded it It’s near to the our fishes supply Shah Alam - 90% Malay population

Strategic location

LAYOUT PLAN OF

THE BUSINESS

POSITION NO. OF WORKERS

(1) Shareholders

General Manager 1

Marketing Manager 1

Production Manager 1

Administration Manager 1

Financial Manager 1 1

Financial Manager 2 1

(1) Workers

Clerk 2

Total 8

LIST OF WORKERS

FIXED ASSETS FOR

ADMINISTRATIVE

LIST AND COST OF FURNITURE AND FITTINGS

TYPE OF FURNITURE AND FIXTURE QTY PRICE PER UNIT (RM) TOTAL

Table 8 400 3,200Small Table 2 100 200

Sofa 2 1,000 2,000Chair 16 150 2,400

Cabinet 2 1,200 2,400File Cabinet 5 500 2,500

Meeting Table 1 1,500 1,500TOTAL 36 4850 14,200

TYPE OF FURNITURE AND FIXTURE

QTY PRICE PER UNIT (RM) TOTAL

Computer 6 2,500 15,000

Fax Machine 1 300 300

Telephone 8 150 1,200

Air Conditioner 7 1,500 10,500

Photostat Machine 1 3,500 3,500

TOTAL 23 7,950 30,500

LIST AND COST

OF FURNITURE

AND FITTINGS

SALARYSalary of Administration Department For 2013

Position No. of

Workers

Salary per

Person

(RM)

Salary per

Month

(RM)

Salary per

Year (RM)

EPF per

Month

12%

EPF per

Year

SOCSO

per Month

2.5%

SOCSO

per Year

General Manager 1 2,500 2,500 30,000 300 3,600 63 756

Marketing Manager 1 2,000 2,000 24,000 240 2,880 50 600

Production Manager 1 2,000 2,000 24,000 240 2,880 50 600

Administration Manager 1 2,000 2,000 24,000 240 2,880 50 600

Financial Manager 1 2,000 2,000 24,000 240 2,880 50 600

Deputy Financial Manager 1 1,800 1,800 21,600 216 2,592 45 540

Clerk 2 1,000 2,000 24,000 240 2,880 50 600

Total 8 13,300 14,300 171,600 1716 20,592 358 4,296Position No. of

Workers

Salary per

Person

(RM)

Salary per

Month

(RM)

Salary per

Year (RM)

EPF per

Month

12%

EPF per

Year

SOCSO

per Month

2.5%

SOCSO

per Year

General Manager 1 2,650 2,650 31,800 318 3,816 66 792





Deputy Financial Manager 1 1,900 1,900 22,800 228 2,736 48 576

Clerk 2 1,050 2,100 25,200 252 3,024 53 636

Total 8 14,000 15,050 180,600 1,806 21,672 379 4,548

2014

2013

PositionNo. of

Workers

Salary

per

Person

(RM)

Salary

per

Month

(RM)

Salary

per Year

(RM)

EPF

per

Month

12%

EPF per

Year

SOCSO

per

Month

2.5%

SOCSO

per Year

General Manager 1 2,800 2,800 33,600 336 4,032 70 840





Deputy Financial

Manager 1 2,000 2,000 24,000 240 2,880 50 600

Clerk 2 1,100 2,200 26,400 264 3,168 55 660

Total 8 14,700 15,800 189,600 1,896 22,752 395 4,740

CONT.2015

Particulars Fixed

Assets

Monthly

Exp.

Others Total

Fixed Assets

Land & Building - -

Office Equipment

(Adm.)

30,500

Furniture &

Fitting(Adm.)

14,200 14,200

Renovation 5,000 5,000

Working Capital

Salary 14,300 14,300

EPF 1,716 1,716

SOCSO 358 358

Water & Electricity 2,000 2,000

Rental 1,000 1,000

Telephone bill 1,000 1,000

Pre-Operations &

Other Expenditure

Other Expenditure - -

Deposit (rent,

utilities, etc.)

- -

Business Registration

& Licenses

- -

Insurance & Road Tax

for Motor Vehicle

- -

Other Pre-Operations

Expenditure

7,000 7,000

Total 49,700 20,374 7,000 46,574

Particulars Fixed

Assets

Monthly

Exp.

Others Total

Fixed Assets

Land & Building - -

Office Equipment

(Adm.)

- -

Furniture &

Fitting(Adm.)

- -


Working Capital

Salary 15,050 15,050

EPF 1,806 1,806

SOCSO 379 379

Water & Electricity 2,200 2,200

Rental 1,500 1,500


Pre-Operations &

Other Expenditure


Deposit (rent,

utilities, etc.)

- -

Business Registration

& Licenses

- -

Insurance & Road Tax

for Motor Vehicle

- -

Other Pre-Operations

Expenditure

7,000 7,000

Total 5,500 22,135 7,000 34,6352013

2014

ADMINISTRATION EXPENSES

Particulars Fixed Assets Monthly Exp. Others Total

Fixed Assets

Land & Building - -

Office Equipment (Adm.) - -

Furniture & Fitting(Adm.) - -


Working Capital

Salary

EPF 15,800 15,800

SOCSO 1,896 1,896

Water & Electricity 395 395

Rental 2,500 2,500


Pre-Operations & Other

Expenditure 1,400 1,400


Deposit (rent, utilities, etc.) - -

Business Registration & Licenses - -

Insurance & Road Tax for Motor

Vehicle

- -

Other Pre-Operations Expenditure 7,000 7,000

Total 5,000 23,491 7,000 35,491

CONT.2015

DemographicsIncomeStatusAgeLifestyle

GeographicLocation

Near main roadNear students especially in UiTM Shah AlamShah Alam with over 90% Malay population Near Vendors

PsychographicsInterest/personalities/opinionInterest to buy product based on the quality & tasteHalal industry food

GeodemographicCombination of variables (geographic & demographics )To identify and reach the right people at the right time

Market analysis

STRENGTHS Used technology machine

of production

Save time (fast services)Halal Product food

WEAKNESSES High cost for maintenance

(machine) Packaging (not attractive)High electricity supply

OPPORTUNITIES A quality product Expansion to global market

world wide Generate an innovation

product (verity of product)

THREATS Many competitor Currency factors Economic factors

Swot analysis

Product Brand name Best product & servicesProduce Halal food

Price CompetitorsCheaper Taste is differenceBe the innovation product

Eg: flavor: spicy, black paper, curry

PlaceNear Masjid Negeri High residential Industrial area of Shah

Alam Private and government

companies

Promotion Printed media WebsiteSignboard Business cardYellow pages

Marketing analysis

Competitors

No Competitors Strengths Weakness

1. Rasa Sayang Food Sdn. Bhd

Address: Lot 76, Jalan Iboh, ss7/1,

Subang Jaya, Selangor Darul Ehsan.

Has been long

involved in this

business.

Has family business

on the supply of the

fishes

The quality is quite

low

The packaging is not

attractive

2. Keropok Losong Sdn. Bhd

Address: 35, Lot Perniagaan Seksyen

13, Petaling Jaya, Selangor Darul

Ehsan.

Eye-catching packages

A trusted brand by

customers

High quality fishes are

used

Limited-only be seen

in certain popular

hypermarkets.

No Name of company Market share

(%)

Monthly sales

forecast, (RM)

Yearly sales

forecast, (RM)

1. Rasa Sayang Food Sdn. Bhd 55 158, 945 1,907,334

2. Keropok Losong Sdn. Bhd 45 130,046 1,560,596

TOTAL 100 288,991 3,467,880

Market SHARE

Rasa Sayang Food Sdn. Bhd55%

Keropok Losong Sdn. Bhd45%

Market Share Before Entering the Market

No Name of company Market share (%) Monthly sales

forecast (RM)

Yearly sales

forecast (RM)

1. Rasa Sayang Food Sdn. Bhd 40 115,596 1,387,152

2. Keropok Losong Sdn. Bhd 27 78,027 936,328

3. Gen Y Trading Sdn. Bhd. 33 95,367 1,144,400

TOTAL 100 288,990 3,467,880

MaRKET SHARE

Rasa Sayang Food Sdn. Bhd40%

Keropok Losong Sdn. Bhd27%

Gen Y Trading Sdn. Bhd.

33%

Market Share After Entering the Market

TARGET MARKET

Vendors

around

Klang Valley

Schools

around

Shah Alam

Busy life

style person

Target marketGROUP OF

CUSTOMER

TARGET

AREA

INCOME

RM/MONTH

School

canteen

caterer

Schools

around

Shah Alam

RM

47,002.00

Vendors Vendors

around

Klang

Valley

RM

48,365.00

TOTAL RM

95,367.0

0

MARKET SIZECustomers Number of “keropok” distributed per

month (kg)

Schools canteen caterers 2,150

Vendors

(in housing areas and night

market)

2,350

TOTAL 4,500

Estimate for our product distribution per

year

Population in Shah Alam = 240,8271 house

= 5 people per familyNumber of house = 240, 827 / 5 = 48,165 houses1 family is estimated to buy at least RM 3 in a time

People will at least buy keropok lekor 2 times a month

In a MonthRM 3*2= RM6RM6* number of houses in Shah Alam

= 6* 48,165

= RM 288,990 per month

In a YearRM 288,990 * 12 = RM 3,467,880 The sale forecast in a year for Gen Y Trading Sdn. Bhd.= 33% * 3,467,880=RM 1,144,400The sale forecast in a month for Gen Y Trading Sdn. Bhd.= 1,144,400 / 12=RM 95,367

SALES FORECAST

Sales Forecast for 1st Year 2013

Month Sales forecast

(RM)

Jan

79,137 Feb 84,938 Mac 89,372 Apr 91,212 Mei 94,674 Jun 97,201 Jul 100,183 Aug 100,233 Sept 97,214 Oct 102,006 Nov 103,469 Dec 104,765 Total 1,144,404

Sales Forecast for 2nd and 3rd year

Year Sales forecast (RM) %

201

4 1,373,285 20

201

5 1,602,166 20

FIXED ASSETS FOR

MARKETING

PURPOSE

No DetailCost per

unit (RM) QuantityTotal (RM)

1 Lorry 150,000 2 300,000

2 Signboard 1,500 1 1,500

Post No Salary(RM) EPF 12%(RM) SOCSO 2.5%(RM)

Monthly Monthly Yearly Monthly Yearly Monthly

Yearly

Lorry Driver 2 1,500 3,000 36,000 384 4,608 80 960

Motor Driver 2 800 1,600 19,200 216 2,592 45 540

Total 4 2,300 4,600 55,200 600 7,200 125 1,500



Yearly

Lorry Driver 2 1,600 3,200 38,400 360 4,320 75 900

Motor Driver 2 900 1,800 21,600 196 2,304 40 480

Total 4 2,500 5,000 60,000 556 6,624 115 1,380



Yearly

Lorry Driver 3 1,700 5,100 61,200 612 7,344 128 1,536

Motor Driver 3 1,000 3,000 36,000 360 4,320 75 900

Total 6 2,700 8,100 97,200 972 11,664 203 2,436

SALARYSalary for Operation

Department for 2013

Salary for Operation

Department for 2014

Salary for Operation

Department for 2015

MARKETING BUDGETITEM JAN (RM)

Equipment 6,000Furniture 10,000

Renovation 5,000

Revenue ExpensesBusiness card 300

AdvertisingPrinted media 720Yellow pages 200

Website 1,500Signboard 1,500

Revenue Expenses (Others)Miscellaneous Expenses 2,500

TOTAL 27,720

PRODUCTION

LAYOUT

BOIL

GRINDING MACHINE

FISH STORAGE

CUTTING TABLE

PACKING STATION

REFRIGERATOR

E

N

T

E

R

TOILET

OUT

PRODUCTION

LAYOUT

PRODUCTION CHART

WORKERS NO

TECHNICIAN 1

WORKER 5

Total 6

LIST OF WORKER &

LIST OF RAW

MATERIAL

NUMBER MATERIAL

1 FISH

2 SAGO FLOUR

3 SALT

4 ICE

List of Workers

List of Raw Materials

ESTIMATED OF RAW MATERIALSNo. MATERIA

LPRICEPER KG(RM)

QUANTITYPER DAY(KG)

PRICE PERDAY (RM)

PRICE PERMONTH(RM)

PRICEPER YEAR(RM)

1 Fish 6 150 9 27,000 324,000

2 Flour 2 150 3 9,000 108,000

3 Ice 1 40 40 1,200 14,400

4 Salt 1 30 30 900 10,800

No. MATERIAL PRICEPER KG(RM)

QUANTITYPER DAY(KG)

PRICE PERDAY (RM)

PRICE PERMONTH(RM)

PRICEPER YEAR(RM)

1 Fish 8 200 1,200 36,000 432,000

2 Flour 4 200 500 15,000 180,000

3 Ice 1 40 70 2,100 25,200

4 Salt 1 30 50 1,500 18,000

No. MATERIAL PRICEPER KG(RM)

QUANTITYPER DAY(KG)

PRICE PERDAY (RM)

PRICE PERMONTH(RM)

PRICEPER YEAR(RM)

1 Fish 10 300 1,800 54,000 648,000

2 Flour 6 300 700 21,000 252,000

3 Ice 1 100 100 3,000 36,000

4 Salt 1 80 80 2,400 28,800

Estimated cost of raw

materials for 2013


materials for 2015


materials for 2014

EQUIPMENT QUANTITY

COST UNIT(RM)

TOTAL (RM)

GRINDING MACHINE

1 20,000 20,000

REFRIGERATOR

2 10,000 20,000

CABINET 2 5,000 10,000

TABLE 3 1,000 3,000

POT 3 150 450

TOTAL 11 36,150 53,450

FIXED ASSETS FOR

PRODUCTION

SALARYPOSITION NO

OFWOR-KER

SALARYPERPERSON(RM)

SALARYPERPERSON(RM)

SALARYPERPERSON(RM)

EPFPERMONTH12%

EPFPERYEAR

SOCSOPERMONTH2.50%

SOCSOPERYEAR

TECHNICIAN 1 1,200 1,200 14,400 144 1,728 31 372

WORKER 5 1,000 5,000 60,000 600 7,200 125 1,500

TOTAL 7 2,200 6,200 74,400 744 8,928 156 1,872

POSITION NO OFWOR-KER

SALARYPERPERSON(RM)

SALARYPERPERSON(RM)

SALARYPERPERSON(RM)

EPFPERMONTH12%

EPFPERYEAR

SOCSOPERMONTH2.50%

SOCSOPERYEAR

TECHNICIAN 1 1,500 1,500 18,000 180 2,160 38 456

WORKER 5 1,200 6,000 72,000 720 8,640 150 1,800

TOTAL 7 2,700 7,500 90,000 900 10,800

188 2,256

POSITION NO OFWOR-KER

SALARYPERPERSON(RM)

SALARYPERPERSON(RM)

SALARYPERPERSON(RM)

EPFPERMONTH12%

EPFPERYEAR

SOCSOPERMONTH2.50%

SOCSOPERYEAR

TECHNICIAN 1 1,400 1,400 16,800 168 2,016 35 420

WORKER 5 1,100 5,500 66,000 660 7,920 138 1,656

TOTAL 7 2,500 6,900 82,800 828 9,936 173 2,076

Salary for Year 2013



PRODUCTION EXPENSESITEM FIXED

ASSETSEXPENSES(RM)

MONTLYEXPENSES(RM)

YEARLYEXPENSES(RM)

ProductionTool set

53,450

Salary 7,900 94,800

EPF 869 10,428

SOCSO 156 1,872

Material 38,100 458,200

Maintenance

500 6,000

ElectricityWater

2,500 30,000

Factory Rental

3,000 36,000

Total 53,450 53,025 637,300

ITEM FIXEDASSETSEXPENSES(RM)

MONTLYEXPENSES(RM)

YEARLYEXPENSES(RM) *12

Tool set 53450

Salary 10,800 129,600

EPF 1,188 14,256

SOCSO 173 2,076

Material 54,300 651,600

Maintenance

500 6,000

Electricity Water

2,500 30,000

Factory Rental

3,000 36,000

Total 53450 72,461 869,532

ITEM FIXEDASSETSEXPENSES(RM)

MONTLYEXPENSES(RM)

YEARLYEXPENSES(RM)

Tool set

Salary 16,800 201,600

EPF 1,848 22,176

SOCSO 188 2,256

Material 3,345 40,140

Maintenance

500 6,000

Electricity Water

2,500 30,000

Factory Rental

3,000 36,000

Total 28,181 338,172

Production expenses for

year 2014


year 2013


year 2015

PROJECT IMPLEMENTATION COST

Gen Y Trading Sdn. Bhd. PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

Project Implementation Cost Sources of FinanceRequirements Cost Loan Hire-Purchase Own Contribution

Fixed Assets Cash Existing Fixed Assets

Land & Building Office Equipment (Adm.) 30,500 30,500 Furniture & Fitting(Adm.) 14,200 1,000 13,200 Renovation 5,000 5,000 Business signboard(Mkt.) 1,500 1,500 Lorries(Mkt.) 300,000 229,713 70,287 Plant Equipment (Op.) 53,450 53,450 Working Capital (1 months)Administrative 20,374 500 19,874 Marketing 6,921 6,921 Operations 51,800 16,637 35,163 Pre-Operations & Other Expenditure 22,452 4,897 17,555 Contingencies TOTAL 506,197 306,197 200,000

PRO FORMA CASH FLOW

PRO FORMAGen Y Trading Sdn. Bhd.

PRO-FORMA PRODUCTION COST STATEMENT

Year 1 Year 2 Year 3

Raw Materials

Opening Stock 0 30,000 30,000

Current Year Purchases 559,611 671,533 783,455

Ending Stock 30,000 30,000 30,000

Raw Materials Used 529,611 671,533 783,455

Carriage Inward

529,611 671,533 783,455

Salaries, EPF & SOCSO 85,200 89,460 93,933

Factory Overhead

Depreciation of Fixed assets (Operations) 10,690 10,690 10,690

Water & Electricity 30,000 31,500 33,075

Maintenance on Equipment 6,000 6,300 6,615

Factory rental 36,000 37,800 39,690

Total Factory Overhead 82,690 86,290 90,070

Production Cost 697,501 847,283 967,458

PRO FORMAGen Y Trading Sdn. Bhd.

PRO-FORMA INCOME STATEMENT

Year 1 Year 2 Year 3

Sales 1,144,404 1,373,285 1,602,166

Less: Cost of Sales

Opening Stock of Finished Goods 40,000 40,000

Production Cost 697,501 847,283 967,458

Less: Ending Stock of Finished Goods 40,000 40,000 40,000

0 0 0

657,501 847,283 967,458

Gross Profit 486,903 526,002 634,708

Less: Enpenditure

Administrative Expenditure 244,488 256,712 269,548

Marketing Expenditure 83,052 87,205 91,565

Other Expenditure

Business Registration & Licences 600

Insurance & Road Tax for Motor Vehicle 5,352 5,352 5,352

Other Pre-Operations Expenditure 16,500

Interest on Hire-Purchase

Interest on Loan 24,496 19,597 14,697

Depreciation of Fixed Assets 70,240 70,240 70,240

Total Expenditure 444,728 439,106 451,402

Net Profit Before Tax 42,175 86,896 183,306 Tax 0 0 0

Net Profit After Tax 42,175 86,896 183,306

Accumulated Net Profit 42,175 129,072 312,377

Balance sheet

Financial ratio

Gen Y Trading Sdn. Bhd.FINANCIAL RATIO ANALYSIS

Year 1 Year 2 Year 3LIQUIDITY Current Ratio 3 2 3 Quick Ratio (Acid Test) 2 2 2 EFFICIENCY Inventory Turnover 9 12 14 PROFITABILITY Gross Profit Margin 42.55% 38.30% 39.62% Net Profit Margin 3.69% 6.33% 11.44% Return on Assets 7.48% 12.39% 19.60% Return on Equity 17.42% 26.41% 35.78% SOLVENCY Debt to Equity 132.75% 113.10% 82.53% Debt to Assets 57.04% 53.07% 45.21% Time Interest Earned 1 3 11

Thailand and Indonesia in 3 years (Foreign Licensing )The product that we want to enter into global market

place: Freeze keropok leko Provide verity of flavor like Curry, Black paper, Tom

yam, Original, Spicy and BBQ. (Follow the taste people in that country)

Product keropok that everyone’s can eat and easy to eat (already in pack)

Keropok leko chips Shape the keropok leko ( Leko boll, cartoon and so on) Nice & Graphic packaging

EXPAND INTO GLOBAL MARKET

APENDIX

THANK YOU

Documents

Slide show keropok leko