ICTP – innovation strategy Assignment #1 & #2 May 26, 2015

Strategy & Business Innovation 2015 | Ericsson Internal | 2015-02-02 | Page 2

Our strategic foundation

VISIONA Networked Society where every person and every industry is empowered to reach their full potential

MISSION

We lead transformation through mobility

VALUESTrust, Innovation & Performance (reputation)

Professionalism, Respect & Perseverance (culture)

ASSETSTechnology & Services leadership

Global scale & skills

Strategy & Business Innovation 2015 | Ericsson Internal | 2015-02-02 | Page 3

› Weaknesses– Lacking cohesive innovation strategy– Historical reliance on H&Q to develop

new products/solutions– Lack of funding/management

attention to support an Innovation Strategy & execution of such

› Strengths– Innovation – recognized as a key

value– Innovation Framework in place– Innovation training @ E/// Academy

› Application– Applying innovation framework,

specifically IdeaBoxes and innovation coaches, to gather & develop ideas

– Internal innovation competition to foster innovation (generating 1,000 ideas in 2014)

– NBDI council deciding which ideas to invest in (internal VC)

› Design– Plan rather than strategy– Plan focusing on strengthening

perception (internally & externally) as well as innovation collaboration w. customers

– Lack history of developing a innovation strategy

Innovation strategy*Reflections

*Note that reflections relate primarily to unit of belonging

Strategy & Business Innovation 2015 | Ericsson Internal | 2015-02-02 | Page 4

› Weaknesses– Weakness of measuring

effectiveness i.e. the resulting business value

› Strengths– Ownership– Monitored

› Application– General application– Dedicated for innovation process,

not R&D

› Design– E2E process– Based on Innovation

Management practices– Generic in nature

Innovation process*Reflections

*Only assessing innovation framework – not R&D

Strategy & Business Innovation 2015 | Ericsson Internal | 2015-02-02 | Page 5