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8/8/2019 SM-DABUR
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AANALYSISNALYSIS OFOF
STRATEGICSTRATEGIC PLANNINGPLANNING
Presented By :
Purushotam SatiPujil Khanna
Vinod Kumar
Rabi Kr. Pradhan
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WHAT IS STRATEGY ?
STRATEGY IS A SET OF KEY
DECISIONS MADE TO MEET
OBJECTIVES.
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Continual
Attention CreativityManagement
Commitment
Effective Strategic Planning
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ELEMENTS IN STRATEGY FORMULATION
MISSION
OBJECTIVE
GOALS
TARGETS
FO
R
M
U
L
A
T
I
O
N
AC
H
I
V
E
ME
N
T
S
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ROLE OF STRATEGIST
Strategists are individuals orgroups who are primarily involved
in the formulation, implementation,
and evaluation of strategy.
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STSTRRATEGIC PLANNINGATEGIC PLANNING
Corporate
Strategy
Business
Strategy
Functional
Strategy
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A STRATEGIC BUSINESS UNIT IS.
A Unit comprising of one or more products
having a common market base whose
manager has complete responsibility forintegrating all functions into strategy
against an identifiable competitor.
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CH
ARACTERISTIC OF SBU
It has its own set of competitors.
It has a manager responsible for strategic planningand profit performance, who controls most of thefactors affecting profit.
It is a single business, or a collection of relatedbusinesses, that can be planned separately from the rest
of the company.
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ADVANTAGES OF SBUS
Intra Competition.
Corporate Image.
Better Management.
Higher Efficiency.
Better Customer Services.
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STRUCTURE OF SBU
CEO
SBU I SBU II SBU III
FINANCE MARKETING PRODUCTION
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DABUR INDIA LIMITED
1884 : START OF DABUR
1896 : FIRST PRODUCTION UNIT
1940 : LAUNCH OF DABUR AMLA HAIR OIL 1994 : RAISES FIRST PUBLIC ISSUE
2000 : CROSSES RS 1000 CRORE TURNOVER
2005 : ACCQUSITION OF BALSARA GROUP
2007 : BECAME THE THIRD MOST RESPECTED
FMCG COMPANIES IN INDIA
(business world November 2007)
2008 : START NEW U RETAIL CHAIN UNDER
H&V STORE LIMITED.
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VISIONVISION
DEDICATED TO THE HEALTH
AND WELL BEING OF EVERY
HOUSEHOULD
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DABURSBUS STRUCTURE
DABUR
Consumer International Consumer Retail
Care Business Health CareDivision Division Division
(CCD) (IBD) (CHD)
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% SHARE OF DABURS REVANUE%
76%
16%
6%2% CCD IBD
CHD RETAIL
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CORPORATE MISSION
TRANSFORM AN AYURVEDIC COMPANY
TO A GROWING MODERN FMCG PLAYER
BASED ON HERBAL PLATFORM ONE THAT
WOULD EMBODY ALL THE
CHARACTERISTIC OF A FMCG COMPANY.
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CCD STRUCTURE
CCD (Consumer Care Division)
Personal Health Home Foods
Care Care Care Care
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E
35%
45%
15%
5%
Personal Care
Health & Hygiene
Foods
Home Care
% SHARE IN CCD SALES
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WORLD-WIDE PRESENCE OF DABUR
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MANUFACTURING UNITS OF DABUR IN INDIA
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STRATEGY USED BY DABUR
FOUR FOLD STRATEGY
EXPANSION
ACQUISITION
INNOVATION
REGIONAL BRANDING
PROMOTIONAL STRTEGY
DISTRIBUTION STRATEGY
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Dabur is trying to capture market by
launching product with a regional
twist.
:
1) In Tamil Nadu- Sivappu pal podi- lal dantmanjan.
2)Dabur red Toothpaste in East India
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T.V COMMERCIAL
RADIO
NEWSPAPER
POP DISPLAY
WALL PANTING
VIDEO VANS
SALES PROPOTION
CONTEST IN MELAS OR HAATS
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PROMOTION STRATEGY
DABUR HEAVILY ADVERTISED THEIR PRODUCT THROUGH VARIOUS CONTESTS-
DABUR AMLA SUNDER
DABUR AMLA SUSHEELDABUR YOGYA PRATIYOGITA HAJMOLA BAHANA CHAMPIONSHIPMELODIOUS VOICE OF PUNJABDABUR GULABARI MISS FRESH FACEOF UP 2008
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PRICE STRATEGY
Product Name Packaging
(gm.)
Price
(Rs)
Dabur Amla Hair
Oil
3.5
850
100
200
300
500
1
2
11
20
38
Nihar Amla 3.5
50
100
200
1
13
24
42
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THE BCG GROWTH - SHARE
MATRIX
It is based on the combination of market growth and
market share relative to the nextbestcompetitor
It is based on the observation that a companys business
unit can be classified into four categories: Stars
Question marks
Cash cows
Dogs
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QUESTION MARKS (?)
Most businesses start of as question marks.
They will absorb great amounts of cash if the market share remains
unchanged, (low).
Investments should be high for question marks.
WHY QUESTION MARKS ?
Analysis with DABUR INDIA-
RETAIL
ANALYSIS WITH CCD-
Dazzl
Chyawan Prakash
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STARS
stars are leaders in Business.
High growth, High market share.
Effort should be made to hold the market share otherwise the star will becomea CASH COW.
Analysis with DABUR INDIA-
IBD(29.4%) GROWTH RATE
ANALYSIS WITH CCD-
DABUR GLUCOSE-32% (GROWTH RATE)
DABUR HONEY-26%(GROWTH RATE)
MESWAK-39%(GROWTH RATE)
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CASH COWThey are foundation of the company and often thestars of yesterday.
They extract the profits by investing as little cash aspossible.
They are located in an industry that is mature, notgrowing or declining.
Analysis With DABUR INDIA-CCD-14%(GROWTH RATE)
ANALYSIS WITH CCD-CHYAWAN PRASHHAJMOLAREAL
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DOGS
Dogs are the cash traps.
Dogs do not have potential to bring in
much return.
Number of dogs in the company should beminimized.
Business is situated at a declining stage.
ANALYSIS WITH DABURS CCD-
CHD-0.6% GROWTH RATE
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GROWTH STRATEGY
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FOCUS ON NATIONALBRANDING
WORK ON NEWPRODUCTS
SHOULD GIVE E-PURCHASING
FACILITY
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CONCLUSION
DABUR HAS STRONG DISTRIBUTIONNETWORK.
FOURTH LARGEST FMCG COMPANY OFINDIA
ONE OF THE MOST TRUSTED BRAND
HAVING VERY AGGRESSIVE STRATEGYTO CAPTURE THE DIFFERENT SEGMENT OFTHE MARKET
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QUESTIONTIME