Smaf Design Proposal

Proposal by

Mannu Amrit, Ranju K Ravindran, Anvay Meshram & Minal Jain

Under the guidance of

Asst Prof. Keyur Sorathia, Department of Design

Institute

Indian Institute of Technology, Guwahati

Theme

Gaming & Entertainment

Existing Trends / Approaches

Existing Trends / Approaches

Keypoint

• Stress-buster/ Relaxation

• Improve creativity

• To feel challenged

• Competition spirit

Concept Overview

Let’s not waste food.

Let’s Smaf !

Concept Overview

App Concept

A Gaming App with the idea to throw / smash, i.e, Smaf food on a

moving target (people) while dodging food being thrown at you.

The idea is to generate awareness about food wastage.

Smaf enables the user to relive the thrill in throwing food digitally.

Target User Profile

Everyone. Yes, literally.

Kids, Teens, Adults,…

You.

User Study

Two out of three

people if given a chance,

would love to indulge in a

food fight

Four out of Five

users showed interest in

arcade & action games

like angry birds, temple

run etc…

Almost everyone showed

interest in throwing

tomatoes, eggs, water

balloons on their peers.

Persona / Scenario Building

Persona

Scenario

Game Mockup

Please note that the following screens

are not the final wireframes, but a

tentative idea of how the app will

work.

Technical Feasibility

Controls

• Tilt Gesture to dodge food being thrown (smaffed) at you.

• Touch – To aim and throw (smaf) food at moving target / user.

Offline App Once downloaded, Smaf can be played anywhere, anytime.

Multiplayer The possibility of extending the game to multi players exists – connection

via bluetooth / wifi / NFC.

Business Model

Can be publicized through restaurants and other

eating joints.

Can be released in two versions – free and paid,

with additional add ons and cuisines in the paid

version of the app.

A multiplayer version can be introduced in which

other players can target you instead of the

computer

Conclusion

Addictive. Engrossing. Arcade Gaming.

For a humble cause.

A Radical Innovation.

The End