SMART Objectives

• Demonstrate how ACSM objectives link to NTP objectives.

• Describe SMART criteria for effective objectives.

• Apply criteria in writing actual objectives.

OBJECTIVES

GOAL ACSM activities

•How the results of your short-term program activities contribute to the big goal.

•Several objectives can relate to the same goal.

ACSM Objective Examples

• Aggressively advocate to increase NTP budget by 8% each year for the next four years.

• Double the percentage of secondary school students who can correctly identify TB symptoms by 2015.

• Partner with Red Cross nurses to pilot a treatment support program for newly released prisoners with TB by 2015.

Link to NTP Objectives

• ACSM objectives should always link (and thus contribute) to a specific NTP objective.

• Always address a key challenge and barrier that you know is happening.

• Watch your assumptions!

• Specific

• Measureable

• Attainable

• Relevant

• Time-bound

Clear, well-written objectives make your M&E easier!

Effective Objectives Are SMART!

• Single focus or result

• No overlap with other objectives

What do I want to accomplish?

With whom?

Where?

When?

• Can it be quantified or measured?

How much?

How many?

How will I know when it is accomplished?

• Can we really do this?

• Is this achievable and easy to put into action?

• Considers limits such as resources, personnel, cost, and time frame.

• Does this connect to the larger goal?

• Does this seem worthwhile?

• How important is this objective to our work?

• This is the objective’s “due date.”

• When do we expect the change to happen?

• Keeps activities on track and moving.

• Conduct World TB Day events to raise awareness of TB.

• Conduct two celebrity rallies on World TB Day 2014 to promote awareness of a national TB hotline and website.

Common Mistakes

• Objectives are not SMART and therefore not measurable or meaningful.

• Focus too broad.

• Too many objectives.

• Barriers and objectives based on assumptions.

• Too much importance placed on awareness and knowledge and not enough on action.

Verb WhatFor/

With WhomHow ManyHow Much

By

IncreaseDecreaseStrengthenPreventReduceImproveDevelop

KnowledgeAttitudesSkillsBehaviorCondition

PopulationParticipantsClientIndividualFamilyProvidersLeadersCommunity

From: BaselineTo: TargetBy: ____________Actual #

Due date

Example:        

Increase % of DOTS referrals

From primary caregivers

From 5% to 20% By 2014