Smokeless & Spit Tobacco Summit September 2009

Defy the LiesDefy is a Louisiana youth movement that

takes down the influence of the tobacco industry and Promotes Tobacco-Free Lifestyles.

A movement against the Manipulation of the tobacco industry.

Spreading the Truth about Tobacco and the practices of the industry all across Louisiana.

A Defy Team is……

Adult Coordinator 15-20 youth Ages 11-17 From diverse backgrounds Highly motivated and focus driven!!

Defy-Campaigns

Chosen by Youth!!!! Must target local policies Youth Projects created and guided by

youth!

Current Defy Campaigns Counter POP Creating awareness of point of purchase advertising in

convenience stores Urging city council members senators, and representatives

in their community to make local changes now allowed by FDA regulation of tobacco

Example: New Orleans City Council just recently passed an ordinance on July 23, 2009 that prohibits any new retailer from selling tobacco products within 300 feet of any playground, church, public library, school, childcare facility or any similar entity providing structured, organized care for youth.  In addition, no tobacco retail will be allowed in residential or park zoned districts.  All current operating

retailers are exempt under the ordinance

Current Defy CampaignsCurrent Defy Campaigns Clean Sweep Works to increase the number of

tobacco-free parks and recreational areas.

Works to increase number of tobacco or smoke-free fairs and festivals

Current Defy Campaigns Spitfire Works to create an awareness of the

impacts of smokeless tobacco products Works to increase number of parks and

recreational areas with tobacco free policies

Works to increase number of school districts with tobacco-free policies

Louisiana Youth Statistics 7.6% of Louisiana youth use smokeless

tobacco6.3% of Middle Schoolers8.7% of High Schoolers

More white students (11.7%) use smokeless tobacco than black students (2.2%)

More males (13.3%) use smokeless tobacco than females (1.8%)Source: 2008 Louisiana Youth Tobacco Survey, LA Dept of Health and Hospitals, LA Tobacco Control Program

Three Common Purposes for Three Common Purposes for Tobacco Prevention & Control Tobacco Prevention & Control

ActivismActivism Education-about the industry and it’s

practices with the desire to motivate people to change

Legislation-higher tobacco taxes and smoke-free laws are proven ways to decrease smoking

Deglamorization- by deglamorizing tobacco this will help keep kids from early on-set of smoking

Campaigns with Policy PrioritiesCounterPop/CleanSweep/Spitfire

Measures of Influence (MOI’s)Surveys, Web Ads, Message Cards, etc…

Youth-Led ProjectsCommunity Events, School Events, Group Events, etc….

Planning & HelixProject Planning Project leader Helpers/Team

Six Steps1. Purpose

2. MOI’s

3. Place, Supplies, Environment

4. Strategy

5. Timeline

6. Start

Helix Online System

Adult coordinators and youth use helix to do project planning, reporting, evaluation and networking.

This system is a large part of what helps the Defy teams stay organized and on task.

Measures of Influence (MOI’s) Message Cards, Web Ads, and Surveys

-tobacco free school policies

-tobacco free parks and recreational areas Example of Collecting MOI’s:

-Collect message cards at a sports tournament

-Take surveys to a local festivals or other outdoor event

-Place web ads on Facebook

Info Cards

Campaigns with Policy PrioritiesCounterPop/CleanSweep/Spitfire

Measures of Influence (MOI’s)Surveys, Web Ads, Message Cards, etc…

Youth-Led ProjectsCommunity Events, School Events, Group Events, etc….

Take Action

Taking Action Defy Member, at this point work with Adult

Defy Coordinator meet on a monthly basis with their regional tobacco subcommittee( subcommittee consists of TFL grantee, TCP grantee, and partners). Campaign outcomes/events are reported and linked to local policy efforts hopefully resulting in tobacco-free policy ordinances at local level- driving a stronger grassroots push for policy change statewide.

Take ActionNext Step:

Defy member with Adult Coordinator share the specifics about how to put collected MOI’s into action.

This is done in cooperation with:

-Louisiana Tobacco Control Program

-Community Partners

-Tobacco Free Living

-Regional Coordinators

-TFL Defy Program Coordinator

Take Action

Ways to take action

-Present message cards at a School Board Meeting or principals meeting

-Talk to and present surveys at a city council meeting

-Present surveys and enlist help of local Youth Sports Organizations

Contact InformationShawna Shields, MPH-Associate DirectorThe Louisiana Campaign for Tobacco-Free Living (TFL)Louisiana Public Health Institute (LPHI)1515 Poydras Street, Suite 1200, New Orleans LA 70112504-301-9803 direct504-301-9801 fax 

April Cabrera-Program CoordinatorThe Louisiana Campaign for Tobacco-Free Living (TFL)Louisiana Public Health Institute (LPHI)1515 Poydras Street, Suite 1200, New Orleans LA 70112504-301-9843 direct504-301-9801 fax

Jenna Klink, MPH-Evaluation CoordinatorLouisiana Public Health Institute (LPHI)1515 Poydras, Suite 1200, New Orleans, LA 70112504-301-9829 direct504-301-9801 fax

www.lphi.org“Bringing People, Ideas and Resources Together”