Smokeless Tobacco

What is Smokeless?

Chewing TobaccoChewSpitSnuffDipSnusDissolvable

**There is no safe form of tobacco

Smokeless Tobacco Products

Chewing Tobacco Available in loose leaf, plug, or twist that users place

between their cheek and gumSnuff

Finely ground tobacco leaves packaged in tea bag-like pouches that users “pinch” or “dip” between their lower lip and gum

Smokeless Tobacco Products

Snus Spitless, teabag-sized pouch of moist snuff tobacco that is

tucked inside the cheek Place under the lip for about 30 minutes Nicotine levels about twice those of nicotine replacement

therapy Increases the risk of cardiovascular disease, pancreatic

cancer, and oral cancers

Dissolvable Tobacco

Made of finely ground tobacco

Orbs, Sticks, and Strips that melt in the mouth within 3 to 30 minutes

Flavoring and packaging appeals to youth

Easy for kids to use/hide

Smokeless Tobacco Sticks

Finely-milled tobacco coated on a 2 ½ inch birch wood dowel

10 smokeless tobacco sticks per pack

Intended to be merchandised in the moist smokeless tobacco category, behind the counter

At retail in limited distribution at select stores in Kansas in March 2011

Rich Tobacco Sticks, Original Tobacco Sticks, Mint Tobacco Sticks and Smooth Mint Tobacco Sticks

Attracting Kids to Tobacco Use

The new Camel dissolvables have a clear appeal to children. They look like candy, are flavored like candy, and are easily concealed so could be used easily by kids, even in school, without being detected.

What’s in it?

Arsenic Ammoni

aAcetone

FormaldehydeCyanide

Nicotine

Tar

Nicotine Levels

SOURCES: “Federal Trade Commission Tar, Nicotine, and Carbon Monoxide Report,” 2000; “Snus News and Other Tobacco Products,” November 22, 2008; Brandweek, “R.J. Reynolds Preps Dissolvable Tobacco,” 2008;

American Cancer Society, “Smokeless Tobacco and How to Quit,” 2009; Daily Tech, “Study – E-Cigarettes Fail at Nicotine Delivery, No Better than Unlit Cigarette,” 2010.

PRODUCT AMOUNT OF NICOTINE

CIGARETTE 1 mg - 2 mg per cigarette

SNUS 6 mg - 8 mg per pouch

NICOTINE LOZENGES and

STICKS

0.6 mg – 3.1 mg each pellet or stick

SNUFF & CHEW 3.6 mg – 4.5 mg

E-CIGARETTE 0 – 16 mg per cartridge

Who Chews?

Nearly 20% of high school boys and 2% of high school girls

12th graders: 6.7% in in 2004 to 7.9% in 2012

10th graders: 4.9% in 2004 to 6.6% in 2010

More than half who used smokeless tobacco in the past month also reported past month cigarette smoking

NOT A SUBSTITUTE FOR SMOKING

According to the US Surgeon General: “The oral use of smokeless tobacco represents a significant health risk. It is not a safe substitute for smoking cigarettes. It can cause cancer and a number of non-cancerous oral conditions and can lead to nicotine addiction and dependence.”

Health Risks

Contains 28 chemicals known to cause cancer. Increases the risk for cancer of the oral cavity, which can

include cancer of the lip, tongue, cheeks, gums, and mouth. Other effects include oral leukoplakia (white mouth lesions

that can become cancerous), gum disease, and gum recession.

High risk of addiction. The amount of nicotine absorbed from smokeless tobacco is 3-4 times greater than that delivered by a cigarette.

Health Risks

Bad breath and yellow teethMouth soresCancerBleeding and cracking of lips and gumsCavitiesIncreased heart rate, high blood pressure, and

irregular heartbeats greater risk of heart attack and stroke

Heart diseasePrecancerous mouth lesions

Smokeless Tobacco & Sports

Long-standing association with sports – especially baseball, but now hockey too

Chewing tobacco myth 75% of young athletes have tried chewing tobacco 50% of football, baseball, and hockey players are now regular

users Tobacco-Free Sports Initiatives

Major League Baseball

The 2012 MLB season has been the first ever to be played with restrictions on smokeless tobacco use by big-league players, managers and coaches Cannot carry product in

uniforms or any time fans are present

Banned from using smokeless tobacco during televised interviews

Tobacco Industry Trends

Tobacco companies continue to produce and market new smokeless tobacco products to attract new users and keep smokers addicted.

Smokeless tobacco has shifted from a product used primarily by older men to one used mostly by young boys.

Increased use and marketing Offer products in mint flavorsCamel Snus Campaign

Tobacco Industry Advertising & Political Influence

Annual tobacco industry spending on marketing its products nationwide: $8.5 billion, that’s more than $23 million each day

Annual tobacco industry contributions to federal candidates, political parties, and PACS: Over $2 million

Tobacco industry expenditures lobbying Congress in 2010: $16.6 million

Public Health Concerns

Products designed to be more socially acceptable than cigarettes

Attractive to youth because they are easy to hide

Tobacco industry targeting youth and young adults to get them hooked and keep them hooked for life

QUIT TODAY!

If you or someone you know is ready to quit smoking, call

1-866-NEW-LUNGFor FREE help