Snooth DTCS Slides

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  • 1. Always on Philip James, CEO, Snooth

2. Snooth

  • 500,000 monthly users
  • 100,000 accounts
  • Community / shopping
  • 10,000 stores
  • 2 million reviews

3. Always On Economy

  • Your customers are already talking about you
  • You cannot control the conversation
  • New media
  • Digital landscape
  • Establish permission

4. Your Customers are Talking

  • Free brand marketing
  • Nurture your evangelizers
  • Address your troublemakers
  • Vocal minority (1%:10%:89%)

Online conversations are permanent 5. You are the publisher

  • You cannot control the conversation
  • Control the message
  • Bottle shots, notes, food pairings
  • Do not take down old content

Make it easy for your fans to promote you 6. New Media aint that New

  • Water cooler talk
  • Social validation
  • Belonging to a tribe
  • Average age of Snooth user = 45

Social standing and acceptance = drivers 7. Digital landscape

  • Facebook = group pages, fan clubs
  • Yelp = restaurant and winery reviews
  • Snooth = wine reviews, winery profiles
  • Twitter = water cooler talk
  • mySpace = band profiles

Where are your users now? 8. Establish Permission

  • Allow users to self select
  • Respect their channel preferences
  • Migrate users up the value chain

Accept the learning curve 9. Summary

  • Join the conversation
  • Gain users trust, dont abuse it
  • Give users the tools to promote you
  • Let your content be free

10.

  • Philip James
  • Snooth
  • [email_address]
  • 646 723 4328