Social acceptance of Renewable Energy Sources · EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 1 Uni-Magdeburg Schweizer-Ries Social acceptance

EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 1

Uni-Magdeburg Schweizer-Ries

Social acceptance of RenewableEnergy Sources

Prof. Dr. Petra Schweizer-Ries (Jun.Prof.)

Head of Environmental PsychologyOtto-von-Guericke-University Magdeburg

Work Group on Social Aspects of Renewable Energy Sources (RES) and Rational Use of Energy (RUE)

http://www.unihttp://www.uni--magdeburg.de/upsymagdeburg.de/upsy



Social Scientists in Rural Electrification

Social Interventions to Achieve Success with Off-Grid Village Power Supply Systems

Petra Schweizer-Ries & Claudia CasperFraunhofer-Institut für Solare Energiesysteme ISE

Ratna Djuwita, Universitas Indonesia (UI)

Enma Ramírez, Trama TecnoAmbiental (TTA)

Ellena Hidalgo de Ávila, Insituto Nacional de Agricultura (INTA)

Case Studies from Germany, Indonesia, Spain and Argentina

SOPRARESocial Practice in Rural Electrification

with Renewable Energies

17th European Photovoltaic Solar Energy Conference and Exhibition, Plenary Session, Munich 2002

Ratna DjuwitaEnma RamírezEllena Hidalgode Avila



SHS in Argentina (Project funded by the German Government)

• Bad experiences with village power supply=> Nepal, GTZ, …

• The first solar home system village in Argentina 1993: “Bade de Leyes”

• Our first steps towards an integration: the socio-technical approach- working together with local institutions- working with the end-users

• 5 years after: the 10 rules for being successful in the introduction of Solar Systems in Remote areas

„working with local partners“

„Working with the end-users“



PROJECTN0.: BMBF

INTA & UNI SAN JUAN

(Project funded by the German Government)



Balde de Leyes PROJECTNO.: BMBF

Project Evaluation - 3,5 years after

INTA & UNI SAN JUAN

(Project funded by the German Government)



Energy Supply in Off-Grid Areas

RES

RUE

EnergyManage-ment



Different kinds of ESC? (EU-Project, NNE5-2002-000, Accompanying Measure Project)

cons

ciou

snes

s high

lowUse of RES & RUE

low

high

0 100%

3

Real ESC:RES & RUE high High Consciousness High Acceptance= sustainability

1

0 2



Introduction of Sustainable Energy Projects

t

Concept & Contact Prepa-ration

Implemen-tation

Followup

Decision to install the systemin a selected place

Installation of the technical system

People centred development

Take much care on the concept phase

follow up after the installation of a new technology: “we can learn a lot!”



Energy Sustainability: participation model

t

Installation of the technical system

„participation includes information, negotiation, involvement, joint decision making, individual responsibility and self-determination”BMZ, 2002

Concept & Contact Prepa-ration

Implemen-tation

Followup

Decision to install the systemin a selected place

Involvementof end-users and other actors

Social improvements

Analysis of needsand participationpotential on different levels



What psychologist can do:

• We analyse the needs of and acceptancein the target community

• We prepare and carry through adaptationcycles

• We help to create a sustainable energy supply and consumption from the social & behavioural side



How do we do it:



Investigation Tools: e.g. “Acceptance”(EU-Project, NNE5-2002-000)



Evaluation Tools: e.g. GAS (EU-CONCERTO-Project, ECO-CITY, Project no.: 513558)



Participation Tools: (funded by EU, SME/1761/98-DE, NNE5/1999/483, SME/1691/98/DE-FR)

Example:- User Workshops



Participation Tools:

Examples:- User Workshops- Solar Festivals




Examples:- User Workshops- Solar Festivals- User Contracts



Examples:- User Workshops- Solar Festivals- User Contracts- Advertisement Campaigns




Examples:- User Workshops- Solar Festivals- User Contracts- Advertisement Campaigns- Explaining Games

Work with local organisations,like Universities, GOs, NGOs, community-organisations




Psychological aspects of RES & RUE:Part I: RES (SUSTAINABLE COMMUNITIES,NNE5-2002-000, Accompanying Measure)

•design of user interfaces•operation instructions•information•training

RRenewable EEnergy SSources

•operation and maintenance•man-machine-interactions•acceptance •transparency

•social marketing•participation in the planning & implementation process

•corporate identity



Psychological aspects of RES & RUE:Part II: RUE (SUSTAINABLE COMMUNITIES, NNE5-2002-000)

RRational UUse of EEnergyEnergy consumption

•energy saving •buying green energy•buying energy saving devices

•attitude & behaviour modification•strengthen environmental awarene• persuasive communication •increasing attention on actions•material & social incentives•providing positive models

•motivation•information•participation•award structures•feedback



Identity(SUSTAINABLE COMMUNITIES,NNE5-2002-000)



Perspectives for psychology/social science

I am looking forward to further contacts and interchanges!

http://www.unihttp://www.uni--magdeburg.de/upsymagdeburg.de/upsy



Choose the right intervention paradigmOrganisational science classification (Trist, 1990)

The modern paradigm: human-oriented

• Optimisation of technical and social factors

• Human beings are complementing the machine and need multiple global skills

• Internal controls are typical

• Organisations are taking care of the objectives of the members and the society

• Decisions are made by consent and commitment



• 9 cases, over 300 interviews• Standardised and semi-

standardised questionnaires• Participative and behaviour

observations• Document analysis• Recording of community

meetings

Supply of remote villages as a commons-dilemma:



European Projects for Water Supply:



Action Research Intervention

= initiating changeAction-Reflection-Cycle

Talk to ordering entity

First hypothesis

Talk to local experts

further hypothesis

Feed back to local experts & end-users

Feed back to ordering entity

Further elaboratedresults

Reflection on further actions

Talk to end-users

First results

Go to the field

Socio-technicaltargetsystem

Documents

Social acceptance of Renewable Energy Sources · EU-LATIN AMERICA AND CARIBBEAN EXPERTS' SEMINAR ON ENERGY, Socio-technical research 1 Uni-Magdeburg Schweizer-Ries Social acceptance