Presented By: TEAM NAME: IES_InsightTEAM MEMBER:

Shishira HegdeSuketu BhattVaibhav Sarangale

COLLEGE NAME: IES MCRC, Mumbai

FLOW OF OUR PRESENTATION

• Introduction• Objective of the Study

Research DesignSurvey MethodSampling DesignLimitation

• AnalysisQualitative ResearchQuantitative Research

• Conclusion • Recommendation

INTRODUCTION

Global Energy Consumption• 16% from renewable• 10% from biomass• 3.4% from hydroelectricity• 2.8% from new renewable (small hydro,

modern biomass, wind, solar, geothermal, and biofuels)

Renewable electricity generation accounts for 19%• 16% from hydroelectricity• 3% from new renewable

India's power market is the fifth largest in the world The share of Renewable Energy sector 10.63% of total generation capacity in India

Suzlon Group is the leading wind turbine manufacturer with presence in 32 countries. It is India's No. 1 wind energy company. Conceived in 1995 with just 20 people, Suzlon is now a leading wind power company .

Fully integrated supply chain with manufacturing facilities in three continents. Market leader in Asia, Suzlon Market Share (Combined with Repower) is 6.9% thereby making Suzlon one of the leading wind turbine manufacturing groups in the world. Recently Suzlon launched a cause based advertising campaign - PALS or the Pure Air Lovers Society. A campaign that strives to create a self-sustaining community of like-minded people who love pure air, hate pollution, are willing to take steps in their lives and make decisions that will reduce pollution and make a positive contribution towards mitigating the issue.

OBJECTIVE OF THE STUDY

Main Objective

Sub-Objective

To assess the awareness of youth towards renewable source of energy and PALS campaign-A Suzlon initiative.

To assess the awareness of youth towards different renewable resources and their benefits. To assess their perceptions about largest source of renewable resources. To assess their willingness to pay premium for renewable source of energy. To assess their perception about Suzlon and its business functions To assess their awareness of PALS campaign and importance of different habits to save environment. To know the preference of youth to spread the awareness and to contribute to the cause as an individual.

Research DesignThe entire research was a questionnaire based quantitative research based on exploratory as well as descriptive study

Survey MethodThe data collection was done through personal interviews and through the structured questionnaire

Sampling Design

Sample size : Response was collected from 96 respondentsTarget group: People belong to the age group of 19-35Sampling Technique: Non Probabilistic Convenient Sampling

LimitationThe data doesn’t represent PAN-India responses The data collection was only done in Central and Western suburbs of Mumbai metropolitan area.

ANALYSIS: QUALITATIVE RESEARCH

Q) List down some of the ill-effects of the current/non-renewable energy

These are some of the listed responses:• High cost of Input• Pollution• Global Warming• Limited resources• Depletion of Ozone• Expensive• Destruction of Land• Health Hazard

Q) What do you do to contribute for the betterment of the environment as an individual?

Most of the respondents contribute by avoiding wastage of electricity, use of public transport and better disposal of waste.

Q) Do you know about the SUZLON Group, if yes what business they are in to?

Majority of the respondent are aware about the SUZLON Group as a company but when asked what business they are into respondent are of the view that SUZLON Group is in the business of Wind Power Generation

Q) What will be your major step to get the contribution from the other people?

Educate and make people aware about the benefits of green habits and use Social Media to spread awareness about the same

Q) What are your views on wind energy on the following parameters?

Advantage

Cost

Environmental effect

Others

20 out of 96 respondents are not aware about the benefits on any of the above parameters.

Unlimited and clean source of energy

High initial cost which can be reduced subsequently

Non polluting source of energy

Wind energy generation is possible only at costal areas

ANALYSIS: QUANTITATIVE RESEARCH

Gender

56%44%

Male Female

96%

4%

19-26 27-35

Age

Occupation

Student Service Home MakerSelf Employed

97

1 1 1

Monthly Family Income

below 15000 15001-30000 30001-45000 45001-60000 Above 60000

15.619.8 19.8

29.2

14.6

Top Of Mind

50%

26%

11%

3%3% 6%

Solar Wind BiofuelHydro Thermal Others

53%

19%

19%

6% 3%

solar energy wind energy hydro-electric energy biogas energy

tidal energy

Largest Source of Renewable Energy

Of the 96 respondent the Top of Mind Recall is SOLAR ENERGY (50%) which is followed by WIND ENERGY (26%) which is also observed in the responses given for the Largest Source of Renewable Energy where SOLAR accounts for 53% followed by WIND 19%

Premium on Electricity (weighted average)

Premium on Petrol (weighted average)

Q) What percentage more will you spend/pay on following to meet your energy needs from renewable sources of energy

6.2% premiu

m (Electric

ity)

5% premiu

m (Petrol)

Awareness about SUZLON

63%

38%

Yes No

Awareness about PAL

89%

11%Yes No

62% of the respondents are aware about SUZLON as a company, but 89% of the respondents are unaware about the PAL campaign a initiative taken by SUZLON.

Rotated Component Matrix Parameter Component 1 2 3 4 5 6Planting & nurturing trees .832 .103 .134 -.195 .047 -.097Spreading awareness, educating people about Air pollution and its effects .704 .101 .034 .201 .034 .175

Using eco-friendly products .699 .092 .336 -.111 .232 .041Switching off appliance .072 .817 .170 -.078 -.169 .099Switching off computers .117 .751 -.013 .032 .156 .064Purchase organic products .228 .187 .710 .273 .071 .228Using solar energy .355 .081 .645 .232 -.114 .020Switching off lights fans .121 .470 -.514 .284 -.051 .044Cycling to work .063 -.150 .268 .802 -.030 -.043Using public transport -.108 .172 .006 .653 .265 .018To do regular PUC .144 .158 -.150 -.003 .817 -.040Using carpool facilities .056 -.181 .169 .202 .780 .065Using cfl bulbs -.039 .144 .135 -.112 .010 .858Recycling e-waste e.g. batteries/mobile phones .514 -.129 -.216 .362 -.067 .583

Recycling things as much as possible .365 .293 .247 .058 .098 .396

Factor Analysis

Factor Analysis

Components

1 2 3 4 5 6

Planting and nurturing trees

Switch off appliances after use

To purchase organic products

Cycling to work instead of using a vehicle

To do regular P.U.C. checks.

Using cfl bulbs rather than regular bulbs

Spreading awareness, educating people about air pollution and its effects

Switching off computer when not in use

Using solar energy

Using public transport

Using carpool facilities

Recycling e-waste. Eg: batteries / mobile phones

Using eco-friendly products

Switching off the lights, fans, AC etc when not in use

Recycling things as much as possible

0.745 0.679333 0.6775 0.7275 0.7985 0.612333

Behavioral pattern most important to save energy

Switching off lights and fans AC etc

Switching off appliances

Planting and nurturing trees

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

4.2

3.1

3.1

14.6

20.8

26

81.2

76

70.8

least important Unimportaant Neutral Important Very Important

PARAMETERS MEAN

Switching off the lights, fans, AC etc when not in use 4.77

Switch off appliances after use 4.73

Planting and nurturing trees 4.68

Behavioral pattern perceived least to save energy

Cycling to work

Using Carpool facility

purchasing organic products

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

10.4

1

1

13.5

2.1

4.2

31.2

29.2

27.1

25

47.1

39.6

19.8

19.8

28.1

least important Unimportaant Neutral Important Very Important

PARAMETERS MEAN

Cycling to work instead of using a vehicle 3.30

Using carpool facilities 3.83

To purchase organic products 3.90

CONCLUSION & RECOMMENDATION Awareness for the PALS campaign in youth is very low hence it is necessary to target the youth through right channel of communication.

Most of the respondents perceived Suzlon as company in business of Wind power generation rather than manufacturing of Wind mills and turbines.

Respondents perceived solar energy as the largest source of energy generation while wind energy generation is still in the nascent stage when it comes to awareness among the respondents. Hence more initiative should be taken to educate people about advantages of wind energy generation.

Behavioral habits switching of the light, fans & AC when not in use gained the maximum importance followed by switching off appliances. Whereas cycling to work instead of vehicle received least importance followed by usage of carpool facility. Suzlon can devise an effective campaign like NO PRIVATE VEHICLE DAY, SHARE RIDE AND SAVE PLANET to increase the importance of these parameters.

It is very important to position PALS campaign on the green habits which are grouped together by factor analysis for better effectiveness and efficiency.

Hence the PALS campaign can be positioned on following components-

Reduce Pollution- (Component 5) To do regular PUC check Using carpool facilities

My Green Planet- (Component 1) Planting and nurturing trees Spreading awareness, educating people about air

pollution and its effects Using eco-friendly products

THANK YOU