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In house information power point.
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F O R D U M M I E S
F O R L I B R A R I A N S
Social Media
Social media is everywhere.
Social media matters.
It connects people, places, companies...
You don’t have to like it, or even do it, BUT -
You DO need to have a basic understanding.
Social media is where many of our customers are.
We need to be there too.
Let’s race through the major ones.
All we need to know for now is who some of the major players in social media and what they offer.
Let’s get going.
Make connections, share interests, and join groups
Minutes on FB every day: Australians 26, Americans 20, Kiwis 30.
58% of users visit FB daily.
955 million active users.
In real life (irl)
Using since 2008.
Manage or contribute to six pages.
Use every day, for work and social.
Communicate through quick Tweets of 140 characters or less.
Hashtags # allow people to group Tweets together.
Professionals use Tweets to promote articles, videos etc.
465 million accounts.
Lady Gaga has over 18 million followers.
irl
Using since 2009.
2 accounts – one for art, one for library.
Use library one most days; connected with 210 people.
Don’t use art one much at present.
Flickr
Online photo management and sharing application.
51 million users.
6 billion photos.
4.5 million photos added every day.
irl
Using since 2007.
200 images stored.
Only used for art.
Not needed at present.
Foursquare
Share and save the places you visit.
Get recommendations and deals based on where you & your friends have been.
Businesses use to offer coupons and promote their services.
25 million users, 2.5 billion check-ins, millions added every day.
irl
Using since Oct 2012.
Connected with 12 people.
Have recommended some businesses already.
Fun way to share your life with friends through pictures.
50 million users in 2 years
300 million pictures uploaded to Facebook a day via Instagram.
One new user every second.
One billion photos taken.
irl
I don’t use it!
OMG – I missed one...
Watch this space ;-0
A professional networking site.
61% use LinkedIn as their main professional networking site.
91% of users find the site useful .
irl
Using since Jan 2010.
137 connections.
Check most weeks.
Organize and share all the beautiful things you find on the web.
Launched in late 2011.
Sept 11 - 1.7 million unique visitors. Dec 11 -7.2 million.
Quick uptake by businesses.
irl
User since Sept 2012.
6 boards.
Following 59 people.
Social – not art or library specific.
Blogging
Website of posts written by just one person, shown in date order.
Let people share their interests with others.
31 million people in the USA have a blog.
Common blog sites are Wordpress, Blogger, Tumblr and TypePad.
25 billion blog pages are viewed every month.
irl
User since 2007.
Have 3 blogs, contribute to others as well.
Blog weekly at least.
YouTube
Free video sharing website.
4 billions videos viewed daily.
One hour of video added every second.
Similar sites include SlideShare, Blip.tv, Vimeo, Viddler and Dailymotion.
irl
User since 2012 for SlideShare.
Used for library videos, art etc.
Have YouTube account as well.
MySpace
One of the earliest social networking sites.
It has rebranded a couple of times, but most adults see it as very “teeny”.
irl
User since 2008.
No longer use; found it difficult compared with other sites.
Can’t access login any more.
Google+
Social site that’s part of Google set of products.
Google+ button used 5 billion times per day.
Expect 400 million users by Dec 2012.
China and Iran block, or slow, access to site.
irl
User since ?
Don’t use; find it messy. May try again.
Joined as part of gmail.
Others in the top 15 by visitor numbers are:
Tagged
Meetme
Yahoo! Answers
So what?
Librarians connect people with information.
Using social media puts us where people are.
Social media can help us stay current.
Social media can be a good source of information.
What next?
Nothing, if you don’t want to.
But as professional library staff, I’d encourage you to explore social media and understand what our customers are doing and where they hang out.
I use social media a lot.
It doesn’t take a lot of time.
I learn a lot from other people.
I think it is important for my career.
If you want to try something but feel unsure, I am always happy to help.
