Social media in mena feb2011

social media in the mena todayYasser AlKharobi

Monday, February 7, 2011

welcome to mena

20+ countries.

400 million people.

6% of the total world population.

second highest unemployment record in the world.

60% of the world's oil reserves.

arabic is the main language for most of the mena countries, the world’s fifth most-spoken language

english language is not priority in most of the mena countries.

96% of the mena institution consider marketing as spending.

religion and culture is a big player in the mena.


all others12%

North Africa42%

GCC20%

egypt26%

mena pop


mena e-government services it’s just a wallpaper for physical services.

there is not enough arabic content on the internet.... 1% of all content online in arabic.

the legality of digital communication remain unclear.

online advertising less than 10% of total spending.

users mark the email marketing as spam.

last 2weeks, internet monitoring increased 10time.

mena online status


flash & animation, online ads is ready.

websites blocking by governments still very high.

e-crime police and procedure not Explain clearly.

28th jan egypt government shutting down the internet and sms services completely.

facebook was blocked by saudi government 13th nov

non-english speakers still facing significant barriers.


53.5mm$ (200mm) to develop a website.

public internet availability & quality is low.

we dot’t write we don't read we love videos.

youtube site traffic: saudi 1.8%, egypt 1 %, algeria 0.6%

the first mena e-publishing rules in saudi.

women's can’t identify themselves or upload there photos.


mobile broadband and wimax broadband subscribers exceed the number of adsl subscribers.

over 1.6 million mobile broadband subscribers in saudi.

saudis are viewing 36 million youtube a day.

bahrain e-government services rated no.1 in the mena.

facebook was religiously prohibited.


the global competitiveness forum, rated as the first e-forum of it's Kind... delegates will receive an ipad after the registration.

arabic domains, make the internet more accessible, now available in saudi, egypt, qatar, uae and others.

over 400 local e-newspaper, 230 stock market info, 900 social site in saudi.

social media before egypt & tunisia and after.

socializing is not in our vocabulary


internet Penetration

17,060,000

9,800,000

3,777,900 10,422,500

80,457,986

25,727,942

4,975,909

31,646,582

egyptsaudi

uaeMorocco


0% 10% 20% 30% 40% 50%

social networking

emailing

knowledge & planing

shopping

news weather & sport

multimedia

gaming

daily activities

saudi egypt morocco uae


it’s a fad

it’s a rumors source.

disagreeing tool.

out of controls.

it was a mistake.

we shouldn't interact with it.

we should keep monitoring and controlling.

mena governments perception


mena ceos perception

the new dot com... it’s a fad

we are too old for this.

they love the printed media.

they have no idea what we are talking about.

it’s an entertainment tool for teens.

it will show the products and service problems and it will create a new demanding segment.

if they do it, someone will do it in their behalf.

"linkedin" it will increases the employee turnover.

it will never satisfied the their ego.


mena marketers perception

they prefer massive media.

roi is not the issue the issue how big is my budget.

everyone do the marketing... everyone is a problem.

no more massive... no more games.

they can’t get the approvals.

the don’t know how to do it.

simplicity and complexity.


mena users perception

users... social media is a way out to do things without monitoring...

opinion.

relationship

sharing files

entertainment


google.com

googel.com.xx

facebook.com

youtube.com

live.com

yahoo.com

msn.com

kooora.com

blogspot.com

fatakat.com

blogger.com

blogspot.com

maktoob.com

travian.com

conduit.com

twitter.com

wikipedia.org

top sites in mena


0% 7% 13% 20% 27% 33% 40% 47% 53% 60%

saudi

egypt

UAE

Yemen

Iraq

Jordan

lebanon

Bahrain

Kuwait

Morocco

Tunisia

Algeria

facebook users growth


pop vs. facebook users

25,727,942

80,457,986

4,975,909

31,646,582

6,406,497

3,213,420

4,634,380

2,135,660

2,500,080

1,104,480

Saudi egypt uae Morocco Jordan


0%

13%

25%

38%

50%

13-15 16-17 18-24 25-34 35-44 45-54 55-64 65+

facebook users age distribution

saudi egypt uae Jordan Morocco


facebook male/female User ratio

0% 18% 35% 53% 70%

saudi

egypt

morocco

uae

Male Female


facebook cpc & cpm

$0 $0.08 $0.17 $0.25 $0.33 $0.42 $0.50

CPC

CPM

saudi Morocco jordan egypt Qatar uae


7%

93%

mena populationmena facebook users

97%

3%

total mena facebook userstotal worldwide facebook users


The crisis was sparked in late September 2005, by the publication of political cartoons, depicting Islamic prophet Muhammad, in the Danish newspaper Jyllands-Posten.

denmark as case study


it was second major event after 9/11

it was the first online media crisis training for users & governments.

driven by religious and cultural believes.

smart crisis investment by the competitors.

one of the worst crisis management.

online was the big player especially e-mails.

reflect on the political relationship and economy.


it cost arla Foods $ 1.5 million, a day, 28 factory out of services.

total looses by Q1 2008 $ 3 billion, 20.000 jobs.

denmark still suffering till now.


top 5 expectations in 2011


broadband penetration will grow strongly, supporting social network growth and e-commerce.

many more marketers will embrace mobile apps.

tablet adoption will rise quickly

facebook will open up new opportunities for Arabic language marketing.

we will see more social change and social initiatives driven by online media, with people finding new ways to work together to achieve community objectives.


thank you


Documents

Social media in mena feb2011