Client Brief and Social Media Recommendations:

TransitChatter

by Megan Hammond and Erin Blackwell

Client and ProductTransitChatter: Free smartphone app designed to make riding the CTA (Chicago Transit Authority) easier, while also offering deals/coupons along your commute.

Business Objectives and Message

TransitChatters current business objective for the app is to make it easier to find for consumers.

The brand message of the company is: “Deal with your commute.”

Competitors

Groupon

RedEye

HopStop

Current Social Media

Pinterest

Twitter Instagram

Facebook

Audience and Positioning

Current Audience:-ages: 18-35

-male and female-college and working professionals

-varied income-tech-savvy/smartphone users

-CTA riders

Social Media Challengesand Goals

TransitChatters social media presence has low activity and low engagement.

The company needs more traffic to its website (www.transitchatter.com) to encourage the app to be downloaded.

Social Media: Listening and Talking Strategies

TransitChatter needs to utilize social media by connecting with people/businesses that have similar interests.

Pitching stories centered around the app to tech bloggers/ CTA bloggers.

MeasuringQualitative:-Klout-Facebook Insights

-App Downloads

Quantitative:-Reviews from app users-Relationships with bloggers

GANNT Chart and Summary

TransitChatter needs to increase its app downloads by reaching out to influential people and businesses via digital media.

The company also needs to gather more interaction on it’s social media platforms (this will also help gather more feedback).