SOCIAL MEDIA: REACHING AND ENGAGING CITIZENS

DR. MUNIR MANDVIWALLA, TEMPLE UNIVERSITYHON. PHIL GORDON, MAYOR, PHOENIX, AZMR. SATISH AJMANI, CHIEF INFORMATION OFFICER, ORANGE COUNTYDR. VALENTINE C. MATULA, DIRECTOR, MULTIMEDIA RESEARCH, AVAYA LABS RESEARCH, AVAYA, INC.DR. DAVID SCHUFF, TEMPLE UNIVERSITY

HARRY TRUMAN ON HIS FAMOUS ‘WHISTLE-STOP’ TOUR

BLOG MENTIONS OF PRESIDENT OBAMA ON WORDPRESS.COM

TODAY (AND YESTERDAY)In the 2008 presidential elections, more than 55% of the US adult

population got news and participated in political dialogue through the Internet (Pew Institute)

A 20-year-old college student won a county seat in New Hampshire by defeating the three-term 66-year-old incumbent using Facebook (The

Gainesville Sun)Blog mentions were significantly associated with Gallup polls in the

2008 presidential primaries. In comparison, TV, newspaper, radio, and static web sites were not significant (Wattal, et al. 2010).

US President Truman logged 21,928 miles in 4 months in 1948 during his famous “whistle-stop” tour, a journey that is credited with helping

him to win the election.

Low cost | easy to use | flat | interactive | open | all inclusive | social

PLACE TO VIRTUAL SPACE

Internet

Traditional

CAMPAIGNING

3,821,208!

Storefront

TV

Radio

Newsprint

Travel

Campaign spending then

Website

YouTube

Facebook

Blogging

Twitter

Campaign spending now

CAMPAIGN STRATEGY

LEGISLATIVE PROCESS

CITIZEN ENGAGEMENT

CITIZEN SERVICES

Location-based

Crowdsourcing

AnalyticsSocial monitoring

COMING SOON...

Which social media will be important? Will traditional media have a different or diminished role?How will social media change the dynamics among citizens and elected officials?How can campaigns, citizens, governments leverage social media?

QUESTIONS