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Social Media: The Ins, outs and how-to's to position your organization. IABC South Carolina – Professional Development Workshop / June 5, 2012. Inbound v. Outbound Marketing. Full infographic : http://www.pamorama.net/2012/03/31/inbound-marketing-vs-outbound-marketing-infographic/. - PowerPoint PPT Presentation
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SOCIAL MEDIA: THE INS, OUTS AND HOW-TO'S TO POSITION YOUR ORGANIZATIONIABC South Carolina – Professional Development Workshop / June 5, 2012
Inbound v. Outbound Marketing
Full infographic: http://www.pamorama.net/2012/03/31/inbound-marketing-vs-outbound-marketing-infographic/
Inbound v. Outbound Marketing
200 million Americans have registered their phone numbers on the "Do Not Call" list
86% of people skip TV advertisements
44% of direct mail is never opened
Inbound v. Outbound Marketing
Inbound Marketing Benefits Costs 62% less per
lead than traditional outbound marketing
Generate more revenue
Inbound Marketing/Social Media Tools
Blogging: Just Do It Advantages
Increases SEO Keep target audiences informed/latest
information Allows for interaction and two-way
conversations Comments, blog roll
Platforms Wordpress, Blogger, Tumblr
Small businesses
that blog get 55% more website visitors.
Blogging: Who to Watch Best Western: You Must Be Trippin'
Blogging: Who to Watch HomeGoods: OpenHouse
Blogging: Who to Watch Feeding America Blog
Micro-blogging: AKA Twitter
Twitter: What It Looks Like
Twitter Terms Tweet – 140 characters max! Re-tweet Friend/follower Following Hashtag (#)
i.e. #smallbiz #IABCSC #socialmedia @ - for mentioning or replying
Twitter: Getting Started Picking a username
Maximum of 15 characters Adding a photo and bio
10x more likely to be followed after adding a photo
8x more likely to be followed after adding a bio
Finding folks to follow Be followed
Twitter: Best Practices Choose a unique, spam-free handle Optimize SEO with links Use keywords in bio Create your own keywords Use no more than 3 hashtags per tweet Reply when appropriate
Using @ vs .@
Twitter: Who's Doing It Best? Kodak @KodakCB Southwest Airlines @SouthwestAir Zappos @Zappos Home Depot @HomeDepot American RedCross @RedCross
Facebook: What It Looks Like
Facebook: What It Looks Like
Facebook: What It Looks Like
Facebook Terms News feed Status Like Comment Friend/friend request Timeline
Facebook: Getting Started
Facebook: Best Practices Optimize cover photo and profile picture Organize apps Use the "Highlight" feature Add milestones Publish and highlight visual content
Facebook: Who's Doing It Best? Using the Highlight feature; pinning to
the top Starbucks
Identifying milestones Livestrong
Cover photo Fanta Red Bull
Susan G. Komen for the cure
LinkedIn: What It Looks Like
LinkedIn: What It Looks Like
LinkedIn Lexicon Connections Invitations (to connect) Groups Company profiles
LinkedIn: Getting Started & Best Practices
Personal pages Complete profile
(100%) Customize your URL Add custom websites Use keywords in your
headline Link to your Twitter
account Make your profile
visible Join groups
Company pages Find your page and
verify information Assign admins Post status updates Add a link to your blog Start a group
New Trends
Pinterest: What It Looks Like
Pinterest Phrases Pin Pinner Pinboard Repin
Pinterest: Best Practices Avoid self-promotion Post interesting visual content Engage with others – like or comment on
pins Use hashtags (#)
Pinterest: Who's Doing It Best Mashable – Infographics Chobani yogurt General Electric (GE)
Badass Machines #GEInspiredMe campaign
YouTube
YouTube: Best Practices Diversify content Games, not contests
YouTube: Who’s Doing It Best
Nike GoPro
Helmet camera POV videos University of Phoenix Online
Student testimonials Home Depot
How-to videos
QR Codes
Social Media Management Tools TweetDeck
Manages Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz
Best for managing 4-5 accounts Hootsuite
Supports Twitter, LinkedIn, Foursquare, MySpace and WordPress
Better stats available for $ CoTweet
Assigns responsibilities for follow-ups/replies Supports Twitter and Facebook
Analytics Facebook Insights Twitter search Bitly LinkedIn premium accounts SocialMention Google Analytics
Additional Resources Mashable HubSpot
Inbound Marketing University Social Media Examiner
Questions?
Contact Me Lauren Todd 864/324.6342 [email protected]
