Social Media used by some leading brands

8/14/2019 Social Media used by some leading brands

1/31

How Brands use Social Media

Case Studies

Engagement models of some leadingbrands


2/31

Starbucks

Retail Industry

Annual Revenue: 123 Billion USD

Daily Unique Visitors: 500,000

SM Strategy:

Understand how each channel provides a different dimension ofengagement

Centralize Coordination

Find champions who can explain and mitigate risk


3/31

Starbucks

Community Site: MyStarbucksIdea.com - where people submit , commenton, and vote for their favorite ideas

Social Network: Group on Facebook: 3.5 Million Members

Microblogging: Twitter, 250,000+ Followers


4/31

Toyota

Automotive Industry

Annual Revenue

Daily Unique Visitors

SM Strategy

Be in it for the long haul Pick channels carefully

Spread engagement to employees beyond the social media team


5/31

Toyota

Video Sharing: YoutubeChannel

Microblogging: Twitter

Blog: Priuschat.com Toyota provides access, information and support.

Social Network:

Pages on Facebook

Prius

Lexus


6/31

SAP

Information Technology

Annual Revenue


SM Strategy

Open the platform to anyone and everyone

Encourage employees to tap into social media to get work done

Engage in new channels where people already are

Support engagement as an extension of the company culture


7/31

SAP

Community Network: SCN (SAP Community Network) 6 years old, 1.7 Million Users

Blogs, Discussion Forums, Wikis

2/3rd contributors are customers, thought leaders, analysts and partners fromthe SAP ecosystem

Microblogging:

Twitter: 8 Official Accounts, more personal accounts managed by SAP

employees, partners, analysts


8/31

Dell

Information Technology

Annual Revenue


Social Media Strategy Be conversational from the start

Make social media part of the job, just like email

Modularize and synchronize content across channels


9/31

Dell

Community Site:

Ideastorm an idea generaton hub

Blog: Direct2Dell

Microblogging: Twitter


10/31

IKEA

Retail Industry

Annual Revenue:

350Billion Euros

Daily Unique Visitors:

400,000

SM Strategy:


11/31

IKEA

Social Network: Group on Facebook:

Everytime I go to IKEA I steal the little wooden pencils, 23,196 Members

Community Site: IKEA Friends website

Video Sharing: http://tv.ikea.se

Blogs:

IKEAFans

IKEA Hacker (Ideas from fans)

Flatpack Ohio (Fan Website)
http://tv.ikea.se/http://tv.ikea.se/


12/31

IBM

High Tech Industry

Annual Revenues

> 100 Billion USD


500,000

SM Strategy


13/31

IBM

Wikis: Developerworks

Virtual World: Rational Software Development ConferenceBusiness Center

Presentation Share: IBM Social Computing Guidelines

Social Network: R-Heroes

Online Video: From Mr.Fong

Podcasting: Podcast Series, My developerWorks Microblogging: Twitter, 2512 Followers

Forums: My developerWorks: Forums

Blogs: IBMers' blogs: (> 125 Corporate Blogs)


14/31

Ford

Automotive Industry

Annual Revenue:


SM Strategy


15/31

Ford

Wiki Site: Where are the Joneses?

Microblogging: Twitter, 11397 Followers, 1751 Updates

Social Network:

Facebook Group: Where are the Joneses? 388 Members

Facebook Page: Ford Drives U, 6944 Fans

Blogs: The Social Media Marketing Blog by Scott Monty


16/31

Delta Air Lines

Airlines Industry

Annual Revenues:


SM Strategy:


17/31

Delta Air Lines

Social Network: Page on Facebook: Delta's Force for Global Good

Blog: Under The Wing


Video Sharing: YouTube Channel, 47 Videos, 1923 Subscribers Photo Sharing: 2 Flickr Accounts, >1550 photographs


18/31

Coca Cola

Consumer Goods Industry

Annual Revenue:


SM Strategy


19/31

Coca Cola

Blog: Coca-Cola Conversations

Video Sharing: YouTube Channel: 12 Videos, 1092 Subscribers

Online Video: The Extreme Diet Coke & Mentos Experiments

Social Network:

Facebook App: Coke Tag (widget for sharing links)

Facebook Page: Sprite Sips, 2797 Fans

Virtual World:

YouTube Channel: Virtual Thirst (Ideas submitted by users for Second Life

experiences, 13 Videos


20/31

Rubbermaid

Consumer Goods and Services

Annual Revenue:


SM Strategy


21/31

Rubbermaid

Bookmarking: StumbleUpon, 124 Favourites, 32 Reviews

Online Video: YouTube Channel, 45 Videos, 34 Subscribers

Reviews /Ratings: Section on website

Blog: Rubbermaid

Adventures in Organization

Photo sharing: Flickr Account, 473 Photographs

Social Network: Facebook Page, 359 Fans

Content Aggrn: FriendFeed, 354 Subscribers



22/31

Detroit Pistons

Sports

Annual Revenues


SM Strategy


23/31

Detroit Pistons

Video Sharing: YouTube Channel, 121 Videos, 262 Subscribers


Social Network:

Posting Up: The Official Social Network of the Detroit

Pistons

10660 Members

1880 Photographs, 342 Videos, 78 Audio Files

36 Games, 985 Blog Posts, 30 Groups

6 Forums with around 5000 posts


24/31

Luxor Hotel

Travel

Annual Revenue


SM Strategy


25/31

Luxor Hotel

Blog: Luxor Insider

Microblogging

Brightkite, 8 Friends

Twitter, 7838 Followers, 2820 Updates

Social Network

Facebook Page, 5011 Fans

Facebook App, 799 Fans

MySpace Page

Video Sharing

2 YouTube Channel, 26 Videos, 64 Subscribers; 38 Videos, 105 Subscribers

Vimeo Channel, 7 Videos

Photo Sharing: Flickr, 117 Photographs

Content Aggregation: FriendFeed, 50 Subscribers

Widget: Beam (on desktop and connects you to exclusive VIP deals for FREE)


26/31

Overdrive Interactive

Advertising and Marketing

Annual Revenue


SM Strategy


27/31

Overdrive Interactive

Social Network

MySpace Profile, 22 Friends


Blogs: Driving Forward: A blog for e-marketers

Driving Forward: Stats for e-marketers

Microblogging:Twitter, 2154 Followers, 1791 Updates

Photo Sharing: Flickr, 487 Photos


28/31

Wal-Mart

Retail Industry

Annual Revenues:

400Billion USD Revenues


500,000

SM Strategy


29/31

Walmart

Social Network

Private: Elevenmoms


Facebook Group, 1238 Members

Blogs

Checkout

The Wal-Mart Watch Blog


30/31

Telecommunications

Embarq

Internet, Digital TV

Video Sharing: YouTube, 54 Videos, 739 Subscribers


Telstra

Mobile, Home Phone, Internet, TV Video Sharing: YouTube Channel, 17 Videos, 58 Subscribers


Community Portal: Now We Are Talking

Global Crossing IP Convergence

Blogs: Ask. Listen. Act. Learn. Insights and Opinions from GlobalCrossing


31/31

Telecommunications

Nortel Data Communications


Video Sharing: YouTube, 123 Videos, 220 Subscribers

Blogs: Nortel Blogs (4)

Ericsson

Podcasts: Telecom Report Podcasts

Blog: Televisionary Blog

Mobile Heights Mobile Communications Innovation

Crowdsourcing: Social Suggestions

Documents

Social Media used by some leading brands