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Time to Get Social Susan Ziel
Erica Aguilera
Disclaimer
We don’t claim to be experts, but we have years of experience.
The information provided by in this presentation is a culmination of information collected from trusted third party resources and personal experience. Please use this information at your discretion.
Learning Objectives
• Define the following terms: social media, blog, reach, connection, follower, handle and hashtag
• Discuss at least three (3) professional uses for social media.
• Discuss the privacy and security risks associated with the professional use of social media.
• Identify and describe at least three (3) social media outlets.
• Describe the steps necessary to create at least one (1) social media account for professional use.
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Social Media -‐-‐ Terminology
• Blog: a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style.
• Connection/Follower/Friend: An individual whom you choose to share information with through selected social channels.
• Reach: the potential audience for a message based on total follower count
• Handle: (applies to twitter and Instagram) a name or nickname
• Hashtag: a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.
What is Social Media?
• Websites and applications that enable users to create and share content or to participate in social networking.
Professional Uses Social Media
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Source: http://money.usnews.com/money/blogs/outside-‐voices-‐careers/2011/05/02/how-‐social-‐media-‐can-‐help-‐or-‐harm-‐your-‐career
How Social Media Can Enhance
your Career
Increased visibility
Building your credibility
Building your knowledge
base
Establish yourself as an expert
Dramatically expand your network
Research
Why is Social Media helpful?
Source: http://theundercoverrecruiter.com/job-‐seekers-‐social-‐mobile-‐2015/
Professional Risks Social Media
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Tips to Avoid Career Ending Mistakes
• Keep professional and personal separate • Do not post anything you wouldn’t want your boss to see
• Consider your audience or context … don’t forget HIPAA
• Take care when letting off steam about your life, co-‐workers, boss or career
• Be aware of what you post on “sick days”
• Do not announce interviews, raises or new jobs • If you're unemployed, writing "Interview today –
wish me luck!" would be OK, or if you got a job,
something along the lines of "So excited about my
new job!" is totally acceptable.
• THERE IS NO SUCH THING AS DELETE
Social Media Outlets Getting Started
LinkedIn Professional Social Site
• Create and manage a
profile
• Participation in groups
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LinkedIn Tour
• www.LinkedIn.com
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Best LinkedIn Groups for RNs
• The R.N. Network
• RN (Registered Nurse) Network
• American Nurses Association
• Working Nurse
• Nursing Network
• Nursing Professionals
• NursingLink Users Group
Sample LinkedIn Groups for Healthcare Design
• Nursing Institute of Healthcare Design
• Sustainable Healthcare, Green Hospital, Healthcare Design, Development and Construction
• Healthcare Experience Design • The Medical Construction & Design Connection
• Healthcare Facilities Symposium & Expo
• American Academy of Healthcare Interior Designers
• Health Care Design
Facebook fun social site
• Grand Tour • Privacy settings • Groups vs. pages vs. profiles vs. posts
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Facebook Terminology
• Group: a page created for an organization or business to promote activities. Users can join the group and post their thoughts on a wall and interact through discussion threads.
• Page: a public profile specifically created for businesses, brands, celebrities, causes, and other organizations. Unlike personal profiles, pages do not gain "friends," but "fans" -‐ which are people who choose to "like" a page.
• Profile: is your collection of the photos, stories and experiences that tell your story. Your profile also includes your Timeline, which is Facebook’s way of organizing your posts.
• Status (a.k.a. Post): an update feature which allows users to discuss their thoughts, whereabouts, or important information with their friends.
Facebook Tour
• www.Facebook.com
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Twitter The news social
site
• Grand Tour • Privacy settings
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Twitter Tour
• www.twitter.com
Create a Professional Blog
• Platforms: wordpress, blogspot, blogger…and many more!
• Share your original content on LinkedIn and Twitter…Increase your reach!
• Why do it? • Expands your personal network
• Develops and maintains credibility and authority in your field of expertise
• Drives traffic to your professional profile (i.e., LinkedIn)
• Contributes to the greater body of knowledge
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Resources
• Hubspot.com – for questions on how to use social media for business & marketing
• GOOGLE! – There are over 259 million websites that discuss “how to use social media for professional development”
Questions
Thank you!
• Susan Ziel, BSN MPH JD, Integrity Health Strategies • Contact Info: [email protected]
• https://www.linkedin.com/in/susan-‐ziel-‐0476249
• Erica Aguilera, Health Care Technical Services • Contact Info: [email protected]
• https://www.linkedin.com/in/ericaaguilera
