Social Media:Why It Matters andHow To Get Started

Presented By:

Sherry Hayes-Peirce CEO Communication Consultants, Inc. & Social Media Mobile Maven

Live StreamingLive VideoTraining Video Groups

#LearningGoals

• Apply Social Media Tools To Engage Workforce & Community in Injury and Illness Prevention Education

• Define Your Brand, Audience and Goals for Social Media

• Develop a Strategy For Creating Monthly Social Media Planning

• Examples of Health & Safety Industry Leaders Killin’ It on #SM

• Ways Social Media Will Shape the Future of Health & Safety Communications

Step 1

KnowYour Audience

Define Your Audience – Design Your Brand

#Audience101

• Demographics

• Generations

• Geography

• # of Employees

• Learning Style

• Role

• Survey

#30DaySocialMediaPlan

• www.nationaldaycalendar.com

• https://healthfinder.gov/NHO/

• www.nsc.org/learn/about/Pages/Safety-Observance-Calendar

• https: //www.osha.gov/as/opa/events/events.html

• https://ohsonline.com/calendar/full-calendar.aspx

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Content Ideas

Step 2

Engage Them With Your Content

Training

Community

Step 4

Here’s Your Posting Plan!

Step 5

How Many Posts Per Day and What Time?

• Review

• Resources

• Remove

• Repeat

Social Site Frequency #BestDay2Post

Facebook 2X per DayCheck Insights

Wed – Sun 9 to 3pm*Best 1pm Thursday

Twitter 6X per DayNoon Mon – Fri

*Thurs at Noon and 5pm

Instagram 3X per DayMon – Fri at 2am, 8am

and 5pm*Best day Monday

LinkedIn 1X per DayMon – Fri 8am to 5pm

*Tue – Thursday 12pm & 5pm

Pinterest 3X per Day Fri – Sun 10pm – 2am*Saturday 9pm & 2pm

Google+ 3X per Day Mon – Fri 12 to 3pm*9am on Wednesday

Step 6

Tools to Help You Manage and Create Posts

Tool Cost Task

Hootsuite Free Schedule Posts

Canva Free Custom Graphics

Adobe Spark Free Video and Graphics

Giphy Free GIF’s

Bit.ly Free Link Shortener

Bots.co Free Chat Bots

#LearningGoals

• Apply Social Media Tools To Engage Workforce & Community in Injury and Illness Prevention Education

• Define Your Brand, Audience and Goals for Social Media

• Develop a Strategy For Creating Monthly Social Media Planning

• Examples of Health & Safety Industry Leaders Killin’ It on #SM

• Ways Social Media Will Shape the Future of Health & Safety Communications

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????QUESTIONS????

THANK YOU

Sherry Hayes-PeirceSOCIAL MEDIA CONTACTS

@Trainerchick47

Facebook.com/social mediamobilemaven

Linkedin.com/in/sherryhayespeirce