SocialMedia101-Tools and Tips

8/9/2019 SocialMedia101-Tools and Tips

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What is Social Media?Social Tools

Social TipsSummary

Outline

1 What is Social Media?Designed for conversation and connectionWhy use social media?

2 Social ToolsTools

3 Social TipsTips

Paul Treadwell SocialMedia101




Social TipsSummary

Designed for conversation and connection.Why use social media?

Most of us are social by nature.Social media uses technology to create points of connection.

It’s not really new.

It is Very public.

Equal weight given to both content and connection.





Social TipsSummary


In the beginning.When geeks ruled the net.

The “orignal internet”, aka ARPANET,was developed to letscientists connect to each other.

Creating networks and talking about stuff is fundamental tothe net.

Email, usenet groups and irc developed with the net.





Social TipsSummary


Elements of sociability.Identity, connection and reputation.

Tell people who you are- establish an online identity.

Provide ways for people to respond to you - you wantconversation, not monologue.

Establish, and protect, your reputation - this is your currency.Spend it wisely.





Social TipsSummary


Tell me a story.We all like a good story.

Stories are much more social than statistics.

Stories can invite reflection, and draw out new stories.

Stories can inspire action.





Social TipsSummary


New, fast and (fairly) easy.

New audiences are waiting online.

Adding social content is.Social Media tools are web 2.0 tools.





Social TipsSummary


Everything is social now.Or it soon will be.

Social is the new “next big thing”.

Calling it social doesn’t make it so.

Different publics gather around different wells.





Social TipsSummary


New audiences to be found.Shifting demographics and you.

Majority of users - 25-54 years old.

Almost 2/3 of users earn more than $50,000.0 per year.There is no one “type” of user - some graze, some lurk, someare vocal.





Social TipsSummary

Tools

Facebook.

400 million users - growing daily.

Wide range of features.Increasingly used by organizations for outreach and publicity.


Wh i S i l M di ?




Social TipsSummary

Tools

Twitter.

Short, short stories - 140 characters.

Follow me, I’ll follow you.Flows, like a river....


Wh t i S i l M di ?




Social TipsSummary

Tools

And more.

Posterous,Tumblr, et al. Post once, appear many places.

Buzz. Like Twitter.Wave. Collaboration.


What is Social Media?




Social TipsSummary

Tips

TrustMore than just a Hal Hartley film.

Trust and reputation go hand in hand.

Begin from the foundation you have, in the world, already.

Be careful- traffic on a 2-way street can be...risky, sometimes.






Social TipsSummary

Tips

Who’s your friend?

Be clear about your audience/stakeholders.

It’s always possible that technology isn’t the answer.Different publics gather around different wells.






Social TipsSummary

Tips

Grow slow.

Take some time to ask why?

Invest wisely. Social media costs, even though the tools arefree.

Focus on connection and conversation.






Social TipsSummary

Tips

Be in many places, at the same timePost once and propagate.

Take advantage of the interconnectedness of the web.

Select a tool and learn to use it.Don’t be distracted by the latetest shiny new thing. If whatyou are doing works-keep it up.







Social ToolsSocial Tips

Summary

Summary

Social media is here to stay.Let’s learn to use it well.

Act as though everything you do online is public.

Propagate. Post once and populate many.

Outlook

Mobile is coming.So is the internet of things.




Appendix For Further Reading

For Further Reading I

T. Watson.CauseWired: Plugging In, Getting Involved. Changing the

World.

Wiley, 2008.C. Brogan and J. Smith.Trust Agents: Using the Web to Build Influence,Improve

Reputation and Earn Trust.

Wiley, 2009.


Documents

SocialMedia101-Tools and Tips