Market Insights

• Secondary

• Qualitative

• Quantitative

• Intelligence Services

Design

• Product Requirements

• Fabrication & Development

Strategy

• Growth Planning & Innovation

• Go-to-Market

Messaging

• Positioning

• MarComm

• Advertising

Product Management

• Portfolio Analysis

• Product Road Maps

• Life Cycle Management

• Resource Allocation

Human Resources

• Assessment

• Employee Development & Training

• Recruiting

SOI supports our clients at every stage of their growth

We are leaders helping our clients implement the necessary processes.

We are mentors, working with our clients and their staffs to develop the strategies and plans for sustainable growth.

We are doers, making sure the work gets done right and on time.

STAGES OF INNOVATION helps companies design, build, operate and maintain their products and services. We integrate deep specialized expertise in customer-centric product development, innovation, strategy, and marketing to achieve differentiation, relevance, and breakthrough strategies for your products.

Our history of enabling successes for our clients is based on over 25 years of experience working with startups to some of the largest and best-known companies.

Steeped in product development, marketing, channel and strategy

Deep understanding of business development practices

Hands on experience helping create, manage, and drive leadership teams to high performance

Track record of success in multiple industry segments on a global level

SOI’s approach is to collaborate with your people ensuring growth is imbedded into the culture and in everything, they do. We help companies find where to make their money, make more of it faster, and sustain its growth longer.

LEADING… MENTORING… DOING…

OUR HISTORY

STAGES OF INNOVATION Innovation & New Products Management

Stages of Innovation through its strategic partner network can provide an end-to-end solution for all your

new product needs.

914-984-5728 info@stagesofinnovation.com www.stagesofinnovation.com

STAGES OF INNOVATION HAS A PROVEN RECORD OF

HELPING BUSINESSES LAUNCH NEW PRODUCTS

“SOI was a valuable resource who helped the Catalyst360 leadership team identify new business development opportunities. Their innovation process and creative thinking helped drive our initiatives forward. I recommend SOI for this type of work.” Robert Wentling, VP, Strategic Business Development at The Hartford “SOI did a significant amount of market research for us and helped develop the foundation for our strategic plan. SOI has extensive marketing experience, expertise and insight. They are extremely hard working and very dedicated to their clients. I highly recommend SOI for anyone looking for detailed market analysis and support in strategic plan development”

Steven Graves, VP, Sales & Marketing at Acumentrics

“We have asked SOI to conduct a number of investigations and analyses. While all have been in the field of education, they have been diverse in both the topics and methods. SOI have developed creative, real-world solutions to tricky business intelligence problems. They are frank about what can and can't be accomplished, and will push us when they think our thinking is too limited. Good business practices, willing to provide good value for a fair price and adapt to changing priorities.” Sam Kingsley, Executive Director, Customer and Market Intelligence at The College Board

SOI is a customer-centric market research based, innovation and new products management consulting firm.

We believe that:

Customers will tell you what they need, how to satisfy those needs and if they are willing to pay to satisfy them.

No matter how large you may think the market is it is rarely all available and accessible due to many other factors that may not be in your control.

The key to a successful launch is how you segment the market.

Not every product feature needs to be developed and launched in the first release. Road maps need to be developed and maintained.

The availability of technology should never be a reason not to launch. The cost may be prohibitive in the early stages but uncertainty can be reduced with proper segmentation, a defined go to market strategy, and a developed channel strategy.

Getting the channel right can be more important than getting the feature set perfect.

Customers find you in many different ways and a multi-channel message and strategy needs to be developed.

SOI can help companies who do not have the skills or resources in-house to bring new products to market.

THE SOI DIFFERENCE

DIFFERNCEDIFFERENCE.