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Special Libraries AssociationConnecting People and Information
International Conference on Asian Special Libraries 201110 February 2011
Anne Caputo, 2010 President, SLA
Living in the New Normal:Five Global Trends all
Knowledge Professionals Should Understand
Special Libraries AssociationConnecting People and Information
“If you don't know where you are going, any road will get you there.”
~Alice in WonderlandLewis Carroll
Special Libraries AssociationConnecting People and Information
We live in a time of….
Information and Knowledge Explosion
Special Libraries AssociationConnecting People and Information
Did You Know?• There are 76 billion searches in
Google every month, in 2006 this number was 2.7 billion
• Time it took to reach a market audience of 50 million
• Radio – 38 years
• Television – 13 years
• Internet – 4 years
• iPod – 3 years
• Facebook – 2 years
• Twitter –18 months
Special Libraries AssociationConnecting People and Information
Did You Know?
• Number of Internet devices in use
• 1984 – 1,000
• 1992 – 1,000,000
• 2010 – 6,000,000,000
• The population of Facebook would be the 3rd largest country in the world – behind China and India
Special Libraries AssociationConnecting People and Information
Did You Know?
• YouTube is the second largest search engine in the world – behind Google
• Twitter reports 90 million tweets per day
Special Libraries AssociationConnecting People and Information
What does this mean?
Special Libraries AssociationConnecting People and Information
The New Normal for Knowledge Professionals
• Information in a ‘Good enough world’
• Many information contributors
• Mobile devices everywhere
• Technology is disruptive
Special Libraries AssociationConnecting People and Information
This is the New Normal
Special Libraries AssociationConnecting People and Information
Five global trends knowledge professionals should understand
• Globalization
• Distressed Markets
• Disintermediation
• Disruptive technologies
• Competition
Special Libraries AssociationConnecting People and Information
Globalization
• Affecting political events
• 500 million+ active Facebook members
– 70% outside North America
• Digital word of mouth
• Recommendation and referral
– 78% make purchases based on recommendation
– 14% based on advertising
11
Special Libraries AssociationConnecting People and Information
Distressed Markets
The global economy is in uncharted territory, with world trade declining more in 2009 than it has in the entire post-World War II period.
Carnegie Endowment for International Peace, 2010
Special Libraries AssociationConnecting People and Information
Disintermediation
Definition
The elimination of intermediaries in the supply chain, also referred to as in "cutting out the middlemen."
MarketingTerms.com
Special Libraries AssociationConnecting People and Information
Disintermediation – Rise of the Individual
Special Libraries AssociationConnecting People and Information
Invasion of the Millennials• Born after 1980
• Digital natives, Generation Y
• Always connected
• Multitasks… fast
• All information is good
• Lives virtually
• Setting digital trends
Special Libraries AssociationConnecting People and Information
Disruptive Technologies
• Disruptive technology and disruptive innovation are terms used to describe innovations that improve a product or service in ways that the market does not expect….
Wikipedia
Special Libraries AssociationConnecting People and Information
Disruptive Technologies
Special Libraries AssociationConnecting People and Information
Competition
• Who are our competitors?
• What are their attributes?
• Why are they succeeding?
Special Libraries AssociationConnecting People and Information
Why we can Succeed
• GLOBAL profession• ADD VALUE in lean times• HIGHLY SKILLED
researchers• UNDERSTAND tools• COMPETITIVE edge
Special Libraries AssociationConnecting People and Information
What is our response?
Special Libraries AssociationConnecting People and Information
“There are some things you learn best in calm, and some in storm.”
~Willa Cather
Special Libraries AssociationConnecting People and Information
THANK YOUANNE CAPUTO
